Journalists Tell Emerson College Students About Health Communications Careers

With the job market looking up for 2012 grads–especially in health care and communications fields,  according to   the National Association of Colleges and Employers  and  Reuters– I was very pleased to join Stephen Smith of the Boston Globe and Lara Salahi  of ABC News in speaking to Emerson College students about careers in health communications.

Our panel, on April 5 was one in a series comprising Emerson’s “Communications Week.”  It was moderated by Bridgette Collado, who teaches at Emerson.

Stephen Smith,  now the Globe’s City Editor,   traced  his career as a health reporter from his early days  at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals  in order to bring their plight to public attention.  He pointed out that while in Massachusetts, most people have access to health care,  in other parts of the US, this is not the case.  He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene  , a 14-year old  girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.  Smith said he found Reginette  inspirational–and that he was pleased that his reporting had led readers to  provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.

Lara Salahi, an ABC News  health producer, emphasized  the importance of  telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a  husband and wife who are raising three autistic daughters;  and the third  parents of an autistic son who died young of a seizure disorder.

Anita Harris
I described my career as somewhat unusual–mainly driven by the vagaries of the economy. I became a journalist by starting  a newspaper with college friends; worked in print, radio and television in New York City,  taught college, and went into public affairs when my college downsized.  I emphasized that with economic and technologic changes, versatility is key; it’s important to have  skills in all media, enjoy change, and if you’re going to do work independently you have to like to  market yourself.

I also outlined the broad changes I’ve  noticed.  When I started out in,  print and broadcast journalism operated in separate silos and major  news organizations had tremendous power to control and shape the information reaching the public.  Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information.  The results are both positive and negative.

Convergence of media
For example, the  Globe,  previously print only, now has online version that includes video reports.  Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public  in a variety of ways.  However, with staff cutbacks, many journalists are working harder now than in the past;   I’m concerned that  covering stories in multiple  media could diminish the number and depth of stories on which they report.

Dissipation of control
I think  it’s great that  anyone with access to a computer can provide information to the world.  But without vetting by bona fide, trained journalists,   this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.

—-Anita M. Harris
Anita Harris is a writer and content strategist in Cambridge, MA.

 

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.

 

 

 



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