Cambridge Mayfair 5-05-13 1

Had just left the Hair Cuttery in Harvard Square ( Clarissa did a great job–I was her first client at 9 am on Sunday!); called my friend E who, it turned out was also in the Square, to do a quick run through  Mayfair before it got too crowded. As long-time denizens of Harvard Square, we started out a bit jaded . “Same vendors, same food ,Octoberfest, year after year,” E had remarked the previous day. But this time seemed different–many new nonprofits–J Street for Israeli Arab peace, the Cambridge Art Association, “Chalk on the sidewalk” opportunities with a number of Chamber of Commerce members sponsoring space, a few excellent street musicians…many international food vendors, and even a train to take kids around for $3.00.  E and I were a bit taken aback by the number of police bomb squad vehicles on Brattle Street–and by flocks of Cambridge police–highly visible in bright chartreuse vests–on patrol. Had not thought about possible danger but E pointed out that there could be copycat bombings, especially since the accused Marathon bombers three weeks ago had lived in Cambridge.  The police presence made me feel more anxious than secure…Still, E bought some beautiful scarves for $5 apiece and won $24 worth of Zip car miles in a carnival-like game.  I scored at the Commonwealth’s booth, where I found my name on a list of people who had unclaimed funds….Evidently, I’d left $400  in the old Coolidge bank when I moved to New York–and by the time I moved back to Cambridge, the bank had closed.  So–all in all, we had a great time. See you there next year?

Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and digital marketing agency located in Cambridge, MA. 

Our friend Robert Gracey sends the following:

Massachusetts acupuncturists in affiliation with the New England School of Acupuncture (NESA), Acupuncture & Oriental Medicine Society of Massachusetts (AOMSM) and Acupuncture Without Borders (AWB) are joining together through Boston Acupuncture Trauma Relief (BATR) to provide treatment and healing for those affected by the tragic Boston Marathon bombings and related events. Participating acupuncturists are offering free acupuncture treatments to those in need.

The development of Post-Traumatic Stress Disorder (PTSD) is a possible result of both man-made and natural disasters. Acupuncture has been used by AWB in tragic situations like the 2010 earthquake in Haiti, Hurricanes Katrina and Sandy, and most recently in Newtown, Connecticut. The Department of Defense has also been working with acupuncture to help veterans returning from foreign wars alleviate trauma symptoms that may linger after deployment.

It is common for those who have undergone trauma to experience “triggers” that will set off a response, like a car backfire, the sounds of heavy equipment, or news updates as the case unfolds. It is also common for sufferers to experience physical symptoms like sweating, labored breathing, increased heart rate, and nausea. The most important thing to know is everyone reacts to traumatic exposure differently and there is no right or wrong way to feel or act. It is perfectly normal to have a reaction; it’s a natural part of the healing process.

Common Symptoms Following Exposure to Trauma:

• Restlessness/anxiety/lack of focus
• Difficulty sleeping/nightmares
• Reactions to loud noises or sudden movements
• Feeling a sense of danger or extreme alertness
• Upsetting images coming up at unwanted times
• Reliving/re-experiencing the event in your mind
• Feelings of numbness, guilt, or depression
• Loss of interest in daily activities

While acupuncturists are not first responders, we understand, because we feel it ourselves, the feelings of angst and confusion that simmer in the aftermath. The use of acupuncture for trauma is a vital bridge between first intervention and the healing process that allows those affected to move through the experience and heal. In addition, acupuncture can also help those recover from their physical injuries.

As one of many acupuncturists offering free trauma relief, Gracey and others are offering free services to those in need. For more information please contact Robert Gracy 617-549-1196 or rgracey@graceyhealth.com  ( Gracey Holistic Health),   the New England School of Acupuncture clinic at 617-558-6372, or chose from a list of acupuncturists via the following NESA landing page: http://traumarelief.nesa.edu/.

-Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm in Cambridge, MA. 

Photos by Anita M. Harris; kindly request permission and link before re-posting.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and content marketing firm located in Cambridge, MA.

Want  to  lunch one-on-one with a senior exec from a major pharma company and help people in the developing world at the same time?

UK/US Life science consulting firm Alacrita,  based in the Cambridge Innovation Center, has launched a benefit auction in which you can bid for a two-hour, one-to-one lunch with senior executives from the pharmaceutical industry who have donated their time to the appeal.

According to Alacrita Partner Rob Johnson,   the appeal aims to raise money for WaterAid, an international non-profit organization that  transforms the lives of people in the world’s poorest countries by improving access to safe water and sanitation.

Bidding opened Monday 3^rd December and closes on Thursday 13^th December on 5pm EST/10pm GMT.

In order to bid,  click on a name, below. You will be redirected to eBay for bidding.

• Heather Bell, Head of Corporate Strategy and Shaun Grady, Head of Business Development at AstraZeneca (one lunch)
• Moncef Slaoui, Chairman, Research & Development at GlaxoSmithKline
• Douglas Giordano, Senior Vice President, Worldwide Business Development at Pfizer
• Susan Silbermann, President and General Manager, Vaccines, Specialty Care Business Unit and Polly Murphy Vice President, Specialty Care Business Unit Business Development at Pfizer (one lunch)
• Graham Brazier, Vice President, Business Development, Strategic Transactions Group at Bristol-Myers Squibb
• Pamela Demain, Executive Director, Corporate Licensing at Merck
• Susan Jane Herbert, Executive Vice President and Head of Global Business Development and Strategy and Annalisa Jenkins, Executive Vice President and Head of Global Drug Development & Medical and Belen Garijo, Executive Vice President and Chief Operating Officer at Merck Serono (one lunch)

Bidding  will be open until 13^th December, 5pm EST/10pm GMT.

Johnson said: “We are thrilled to launch this year’s seasonal appeal to raise funds for WaterAid. 783 million people, or one in ten of the world’s population, live without access to safe water and last year WaterAid reached 1.6 million people with water and 1.9 million people with sanitation in 27 countries. ”

David Winder, CEO of WaterAid, America added: “We are delighted that Alacrita has chosen to  donate the proceeds of their charity auction to  WaterAid.  Every day, 2,000 children die from water-related diseases that could easily be prevented.  The funds raised will help us reach more of the world’s poorest people with safe, clean water and sanitation.  These vital basic services are essential for saving  lives, improving health and reducing poverty in the world’s poorest countries.”

–Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group,  an award-winning PR/content marketing and social media firm specializing in health, science, technology and energy.

Here are photos I took at last night’s gala benefit for Bill Lichtenstein’s forthcoming film, “The American Revolution–a documentary on WBCN radio which Lichtenstein credits as instrumental (pun intended) in the political and cultural upheavals of the late 1960s.

A couple hundred people in the audience included  aging hippies, former (present?) dopers, professional and professorial types.  As an aging something or other myself, my only complaint was that there were no chairs…and it was a four hour show!

Please forgive my including three photos of Bill–wordpress glitch.

Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group, a strategic PR/thought leadership/social media firm based in Kendall Square, Cambridge.

Phillips Brooks House Association (PBHA) and Breakthrough Greater Boston (BTGB) , both based  in Cambridge,  have together raised more than $50,000 for vital summer youth programs, according to a recent communique from BTGB.

Sponsored by The Boston Foundation, the Giving Common Challenge was a 36-hour online event running from 8:00 a.m. on October 10 through 8:00 p.m. on October 11, 2012. More than 500 Massachusetts nonprofits competed for donations and more than $100,000 in time-based and grand prizes based on both the number and amount of unique gifts were given out. Both PBHA and Breakthrough took home major prizes.

Cambridge’s PBHA won the “most unique donors” grand prize of $25,000, with 379 supporters contributing $17,102 to the organization. PBHA also won one of the $2,000 “happy hour” prizes, awarded to the first 10 nonprofits to receive 50 unique gifts between 6:00 and 8:00 p.m. on October 10. Combining the amount raised from donors with the two prizes, PBHA raised a total of $44,102.

Breakthrough Greater Boston, also based in Cambridge, finished in 9th place in unique donors, after rising as high as 4th. With its 137 gifts, as well as a $2,000 “lunch time” prize similar to PBHA’s “happy hour” prize, Breakthrough Greater Boston netted close to $15,000.

The funds raised by PBHA will support more than 80 community-service programs led by 1,600 college students in the areas of adult services; advocacy, organizing, housing, and health; after-school and in-school; mentoring; and summer.

PBHA executive director Maria Dominguez Gray noted, “The breadth and support of the individual donors, from former teen participants to volunteer alumni, was overwhelming. The additional funding we were able to raise through this important community effort is especially important in light of recent government cuts to high-impact services, including PBHA’s Harvard Square and St. James homeless shelters as well as the Summer Urban Program.” PBHA’s student president Carolyn Chou confirmed, “This money will allow us not only to continue providing quality services but imagine an exciting future for PBHA. The dedication and support of our donors is a testament to the work we do, and it will allow us to keep going despite a tough financial environment for nonprofits.”

The impact on Breakthrough Greater Boston’s out-of-school time and teacher training programming will be equally great,  according to  Breakthrough’s executive director, Elissa Spelman.

“As we continue to work on bridging the education gap in Greater Boston, we rely on the generosity of our supporters. Placing 9th in the Giving Common Challenge is not only an honor for our organization but a testament to the dedication of the broader Breakthrough community that made our success over the past 36 hours possible,” she said.  “Breakthrough Greater Boston is in the midst of an exciting expansion from Cambridge into Boston, so the awareness and visibility of our organization within Boston’s philanthropic community couldn’t come at a better time. We extend our sincerest gratitude to all who supported us.”

According to the BGTB communique: For more than a century PBHA programs have provided vital experiences for generations of leaders in service and activism while developing real, meaningful community partnerships. PBHA strives to create change on multiple levels in Boston and Cambridge. For 20 years BTGB  has been working to transform urban education for students and teachers.. Through six years of intensive, tuition-free, out of school time programming, Breakthrough changes students’ academic trajectories and supports them along the path to four-year college. Simultaneously, BTGB builds the next generation of teachers through competitive recruitment, research-based training, and coaching from master teachers.

–Posted by Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and online marketing  firm based in Cambridge, MA.

Dropped by last night’s opening at the Davis Orton Gallery in Hudson, NY, where former Cantabridgians Karen Davis and Mark Orton featured photographers  John Chervinsy,  John Cyr,   Elaine Mayes, and  David Torcoletti –each making powerful statements about  photography, art,  perception,  human emotion and the passage of time.

In “Studio Physics,” Chervinsky’s images challenge traditional photography by depicting not a single instant, but the passage of time.  He begins by composing and photographing a still life. Then, he crops a subset of the image sends it as a  file digitally to a painting factory in China, waits weeks for an anonymous artist in China to complete an oil painting of the cropped section and send it back in the mail, and, finally, he reinserts the painting into the original setup and rephotographs.

According to the Davis-Orton Website, “Chervinsky is interested in the tensions expressed in the comparison between reality vs. representation while adding, in this series, an unusual collaboration process with an anonymous artist half way around the world and subtle changes over time that we might otherwise take for granted.”

John Cyr’s photos of   developer trays memorialize the specific, tangible  tools used by photographer for a century–before the advent of digital media.

By titling each tray with its owner’s name–some quite renowned–” Cyr references the historical significance of these objects in a minimal manner that evokes thoughts about the images that have passed through each artist’s tray.”

While a few of the photographed trays appear relatively clean and empty, others frame beautiful abstract  patterns and formations.

Elaine Mayes,  former chair of the photography department at New York University,  takes photos of artistic and advertising  images in their  context–usually through glass–to  include not only the surrounding scene but also environmental particulars of the world beyond as reflected  in the glass.

“While thematically, the project is about how photographs and advertising imagery permeate our lives; it is also about how the flattening of space in a photograph can produce  a collage filled with unexpected content. ”

Especially moving were David Torcoletti “Soldiers”, a small portion of  hundreds photographs of U.S. soldiers that, during the Vietnam War,  were mailed to  a South Vietnamese radio and television personality known professionally as “Mai Lan.” For hours every day, Mai Lan broadcast to American troops stationed there. She also spent much time visiting wounded soldiers in hospitals all around the country.  English was her second language, but she was able to communicate very directly with her audience  Often the photos were inscribed with simple, touching and sincere declarations of appreciation for giving comfort to the subjects of the pictures. When the North overran South Vietnam, Mai Lan had to leave quickly;  she chose a small box of photographs to bring along, leaving hundreds behind.

According to  the Davis Orton Web site, ” Years later, Mai Lan, now Denise, and a colleague of David Torcoletti’s at a private school, showed him the images”–many of which were not well preserved. Torcoletti photographed all of the images and, with her permission, digitally adjusted twenty-four that he found most powerful  for  exposure, contrast, burning, dodging, color balance and saturation. All of these decisions were emotional and aesthetic. “For Torcoletti, the power of these objects was in the way they were disintegrating, barely holding on to the original image while becoming something else entirely.  They were now less specific to the individuals depicted and more about war and hope and a peculiar, distant “love” that sustained these men in impossible circumstances.”

The show closes November 11, 2012.

–Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a public relations and online marketing firm based in Cambridge, MA.

Last week at swissnex, the Swiss Consulate in Cambridge, university communications and institutional research experts  expressed frustration at the ways in which university rankings are established–and doubt about the accuracy and usefulness of most rankings.

Urs Hugentobler, head of Institutional Research at ETH Zürich/Swiss Federal Institute of Technology–the top ranked university outside of the US– described the vagaries of ranking systems and especially the nebulous “reputation” category, which both impacts and is impacted by a university’s ranking.

Norbert  Staub,  head of internal communications and deputy head of corporate communications at ETH, emphasizzed the importance of  managing a university’s reputation in order to attract students, donors, funding, faculty and the like–all of which influence and are influenced by  rankings.

Roundtable participants  Dawn Terkla,  Associate Provost for Institutional Research and Evaluation at Tufts University,  and  John Scanlon,  an institutional researcher at Harvard,  described the challenges involved in responding to differing requests from numerous  ranking agencies and in evaluating the meaning of rankings when results change from year to year.

Hugentobler pointed out that rankings  ordinarily do not change substantially over the short term–but Terkla  said that one year, Tufts saw a 30% decline when a ranking agency changed its methodology.    All of the participants agreed that rankings that can be inaccurate, haphazard and difficult to influence.

Gina Vild, associate dean for communications and external relations at Harvard Medical School said that while it is not easy for a university composed of many smaller organizations to raise its overall ranking, it may well be possible for individual units  to raise their rankings through communications outreach.  In fact, she said, even a crisis, if well-handled, can  help raise rankings by increasing an institution’s name recognition and enhancing its reputation.

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Joe Wrinn, former director of news and public affairs at Harvard, emphasized the importance of honesty and transparency in dealing with crises and the media.

But several participants   cited examples of  rather nefarious tactics–such as inviting huge numbers of unqualified applicants to apply for admission and then turning them down in order up appear more selective and, thus, obtain higher rankings. And before the meeting, Hugentobler mentioned that it is not uncommon for Asian universities to contact those in Europe–at the very least  enhanging name recognition should they be contacted by a ranking company.

As moderator, I asked if any of the participants knew of instances when the rankings had been used to encourage positive change within a university; no one responded.

When I mentioned that it seemed like universities are held hostage by the rankers,  Terka said that if universities don’t  respond,  they will likely be ranked anyway.  Philip Altbach, director of the Center for International Higher Education at Boston College, agreed–saying that sometimes university units are ranked even if they don’t exist.

When I asked what can be done to remedy the situation, both Terkla and Scanlon mentioned that institutional researchers often communicate with ranking agencies in order to ascertain what information is being sought. Terkla said that an organization comprised of  institutional research experts frequently discusses the rankings.   James Honan,  senior lecturer at the Harvard Graduate School of Education, advised:  “Educate your trustees” so they understand what rankings do and do not show.

HarrisCom Group member David Rosen, former Chief Communications Officer at Brandeis and  Harvard Universities, the University of Chicago, and Emerson College, posted a blog on various  international ranking systems and how communicators can influence results at eduniverse.org:

—Anita M. Harris

Anita Harris is president of the Harris Communications Group, a strategic pr and marketing communications firm specializing in health, science, technology, education and energy.