Photos by Anita M. Harris; kindly request permission and link before re-posting.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and content marketing firm located in Cambridge, MA.

Sorry I couldn’t make it to this year’s Global  Cleantech Meetup but am pleased to post information provided  by Harold Simansky about his company, 360 Chestnut , which provides resources for consumers and service providers  in the home improvement market, and about WeFunder, a crowd investing platform for startups.

Both companies are headquartered at the Cambridge Innovation Center in Kendall Square, where I share space, although I have not yet met either Simansky or WeFunder cofounder and President Mike Norman.

Simansky says the two companies “stole the show,” but I’ll bet they got a run for their money (so to speak) from my friend and informal PR client,  Christine Adamow, who announced that her company, EuphorbUS,  which has produced pure fuel oil from tree seeds in Africa since 2007, is setting up shop in Hawaii. [Link to Euphorbus release.]

Simansky writes that WeFunder is the premier crowd investing platform for startups, while 360Chestnut is growing into one of the largest home improvement sites on the web.

Both startups were featured presenters at the  two day conference: Norman gave the keynote address to the more than 500 attendees and Simanski spoke on home improvement and sustainability.

Simansky points out that 360Chestnut is using the WeFunder  platform to raise its most recent round  of  investment, and in his  keynote, Norman called  360Chestnut an “ideal company” to use crowd investing to fund its growth.

Simansky describes WeFunder as “a crowd investing platform for startups.”  Using the platform, crowd investors can purchase stock for as little as $100 in promising new businesses around the country.  With the passage of the  US JOBS Act in April,  startups will soon be allowed to solicit investment from small, “unaccredited” investors and sell small stakes in their businesses online.

He says that  360Chestnut is “a no-cost, trusted source” where homeowners learn what to do to make their homes more healthy, energy-efficient and comfortable;  connect with qualified service providers, and access the more than 5000 rebate and incentives that will pay for this type of work.

For service providers, 360Chestnut is “a constant source of educated, nurtured customers; marketing & sales support; easy-to-use software and applications; online training; financing options and more.   Service providers pay to join and may purchase products and service son the site.

–Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and online-marketing firm based in Cambridge, MA.

This agreement between the Republican incumbent and his Democratic challenger comes only two years after the decision in the now-infamous Citizens United case, in which the United States Supreme Court effectively ruled — to put it rather bluntly — that money is speech and corporations are people in the realm of campaign finance law. Whatever one thinks of either Warren or Brown, they’re certainly bucking a national trend.

With an eye toward the rest of the country in this heated election season, Bierman writes that over $90 million have been in spend in 13 states with Senate races this year alone. None of this money, trickling down from political action committees (PACs) and other interest groups, has so much as paid for a sound bite in the election here in Massachusetts.

You have to wonder how the candidates are making this work in what might very well be one of the country’s most acrimonious, grudging, and competitive Senate race this year. But early on they came up with a relatively simple solution: every time a third-party group runs an advertisement, the party that benefits from the advertisement’s message must make a donation to charity directly out of its own coffers.

The Brown-Warren pledge represents a model for the rest of the country, one that should be strictly adhered to in an election season that promises to be rife with a slew of misinformation and even outright lies. And while I’ll refrain from coming down in this post for one candidate or the other, I should mention that I have a great deal of respect for both Scott Brown and Elizabeth Warren in light of this agreement. At least the candidates are speaking for themselves.

–Will Holt also blogs at Letters from a Bay Stater, where this blog initially appeared.  http://williambrianholt.wordpress.com/

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning  marketing and communications firm.

Newspapers have long kept tabs on the changing world–but have themselves been slow to modernize. To  flourish these days,
when anyone with a computer can be a publisher,  news organizations must develop a “culture of innovation. ”

So said Richard Gingras, the head of News Products at Google,  on May 11, 2012 in a talk at Harvard’s Nieman Foundation.

Gingras, a founder of Salon.com and long-term media technologist , said “I push people to rethink every aspect of what they’re doing”–including their mission, ethical guidelines, how they interact with their audiences, transparency regarding sources,  and even whether reporters divulge their personal political positions. In light of today’s powerful new technologies and human interactions,  “innovation  must be part of an organization’s DNA,”  at the core of newspapers’ culture, and  incorporated into “the role of every member of the team.”

Gingras pointed out that this by no means the first “disruption” time for the media.  With the advent of television,  for example, newspaper advertising declined and in some cities, the number of newspapers went from five to one or two.   This was not great for the newspapers that went out of business and  led to monopolitistic control by the  survivors. But it also led to    “40  golden years of profitability” for those survivors.

Today, the Internet has “disaggregated” the advertising economy., he said.  No longer do consumers look to their local newspapers for car ads, for example: rather, they search the Internet for information and deals.  “In the past, you could have an ad in the New York Times for Tiffany’s near an article on starvation in Darfur… or articles for garden centers in  the Lifestyles section,” Gingras said.   But on the Internet, such “vertical models” for advertising  are not effective.  ” Might news organizations’ Web sites do better as “a stable of focused brands with independent business models?” he asked.

Gingras also suggested that news organizations:

• Optimize news Web sites for multiple entry points,  because individual story pages are, today, more valuable than first or home pages. These individual pages should be updated so that urls remain constant–thus optimizing search engine results.

• Include more “computational journalism”–in which reporters post interactive information tables that would allow readers to answer their own, individualized questions.  For example, in a story on the state of education, provide tables showing student progress in school districts across the city–so that parents could assess statistics on their own children’s schools

•  Leverage the assistance of  “the trusted crowd”  (interact with readers and keep them involved)

•  Make reporters responsible for updating their own stories–with “constant” urls  to encourage multiple visits to their pages

Gingras also said that  in a culture of bulletpoints, updates and posts,  there  is low return on investment for long articles–and advised keeping articles  under 500 words.

So  I’ll quit here–at 494.

A video of the complete talk  is posted at: http://www.nieman.harvard.edu/newsitem.aspx?id=100198

–Anita M. Harris

Anita Harris, a former national journalist and Nieman Fellow,  is president of the Harris Communications Group, a marketing and communications firm located in Cambridge, MA.

After a week of torrential rains,  my friend E and I  felt a huge need for light and color–so took in  two excellent retrospective art exhibits: Dale Chihuli’s  Through the Looking Glass at the Boston Museum of Fine Arts and   El Anatsui‘s When I Last Wrote to You about Africa at  Wellesley College’s Davis Museum, in Wellesley, MA.

Through the Looking Glass is a 40-year retrospective of the Washington State artist’s blown glass sculptures–such as a boat containing thousands of  glass flowers, fantastical forests,  sculptures based on South American basketry–which took  us out of our doldrums and got our imaginations flowing and reminded us that we can each create worlds of our own.

In When I Last Wrote to You about Africa ,  the  West African artist El Anatsui  transformed mundane materials into forms and objects that were beautiful and real.

Surveying nearly five decades of the West African artist’s internationally renowned career, the exhibit featured some sixty works in wood, metal ceramic, painting, print and drawing.  E and I especially loved the gorgeous tapestry created from used wine-bottle caps and labels; wooden sculpture made from open boxes meant to remind viewers of the opening of market stalls and paintings of African colors, shapes. More difficult and disturbing was  a stone-carved head–with traditional face but open in back to reveal not much in the brain.

An additional highlight was an exhibit of fashions designed by Wellesley students–meant to interpret the  show.  I particularly liked one showing a long, flowing fancy dress which, on closer glance, turned made of a black garbage bag, with collar and ruffle resembling feathers–but made from cut up magazines–all commenting on the ephemeral nature, I believe, of show business careers.    E was partial to a dress with a bodice composed of typewriter keys…reflecting El Anatsu’si use of everyday objects in creating new ones.

Apologies for waiting so long to see/write about this one–(it closed on June 26) but E says the ICA has acquired one of the works; that will definitely be worth seeing, there.

Chihuly/ Through the Looking Glass will be at the Museum of Fine Arts, Boston, through August 7, 2011.

Anita M. Harris

Anita M. Harris is a journalist, photographer and President of the Harris Communications Group of Cambridge, MA.

Apologies, once again, for the long absence….but this time I have a good excuse. I’ve moved  to the country!

Actually, I still live in Cambridge–but after 29 years in that lofty perch overlooking the Cambridge Common I now live in a new house–just across from Fresh Pond Reservoir.

New home, new neighborhood, new outlook on life–less than a mile and a quarter from Harvard Square.

A few observations:

When I told people I was moving after so many years in the same building, I usually got one of the following responses:

(1) Why are you moving NOW? (As if I should die in a place I NEVER liked. Too little space, too much noise and no parking!)

and

(2) That’s wonderful. Now you have a good reason to get rid of your stuff. (Huh? The main reason I”m moving is that I want more ROOM for my stuff).

The new place is gorgeous-three floors, a garage, a basement, big windows, light…and just a 10-minute bike ride from my favorite morning coffee haunt.  There’s a grocery store nearby, a gym, a Chinese restaurant…I have nice neighbors who like gardening so much that they bought some plants that they take care of in my front yard.  When you walk down the street, people actually smile and say “hello”

Yesterday, my friend Susan and I walked around the reservoir.  On a Sunday afternoon, it felt rather like a Parisian promenade, except that it’s 2.2 miles in  circumference and there were many, many dogs. Part-way round,  theCity of Cambridge Water Department  is renovating…that’s not what they call it…but setting up ramps for people disabilities, a walkway out over the water and something called a vernal pond–which, I now know, courtesy of Susan and Wikipedia, is a temporary or “emphermeral” pool.

These pools, devoid of fish, are dry for at least part of the year but when filled (usually in the Spring) they teem with life such as frogs, toads, salamanders, daphnia and fairy shrimp–the last of which are often used to decisively define a vernal pool.

Close by the pool, we met  MWRA Ranger Jean–who, with a colleague, was posting a sign explaining all of the above. She welcomed us to the neighborhood and told  us to say hi to people and dogs–who, along with the golfers, tennis and base ball players and my neighbors, make up quite a friendly community, and a welcoming crowd.

—-Anita M. Harris

Anita Harris is president of  the Harris Communications Group, a strategic marketing communications and public relations firm located in Cambridge, MA.