Last week at swissnex, the Swiss Consulate in Cambridge, university communications and institutional research experts  expressed frustration at the ways in which university rankings are established–and doubt about the accuracy and usefulness of most rankings.

Urs Hugentobler, head of Institutional Research at ETH Zürich/Swiss Federal Institute of Technology–the top ranked university outside of the US– described the vagaries of ranking systems and especially the nebulous “reputation” category, which both impacts and is impacted by a university’s ranking.

Norbert  Staub,  head of internal communications and deputy head of corporate communications at ETH, emphasizzed the importance of  managing a university’s reputation in order to attract students, donors, funding, faculty and the like–all of which influence and are influenced by  rankings.

Roundtable participants  Dawn Terkla,  Associate Provost for Institutional Research and Evaluation at Tufts University,  and  John Scanlon,  an institutional researcher at Harvard,  described the challenges involved in responding to differing requests from numerous  ranking agencies and in evaluating the meaning of rankings when results change from year to year.

Hugentobler pointed out that rankings  ordinarily do not change substantially over the short term–but Terkla  said that one year, Tufts saw a 30% decline when a ranking agency changed its methodology.    All of the participants agreed that rankings that can be inaccurate, haphazard and difficult to influence.

Gina Vild, associate dean for communications and external relations at Harvard Medical School said that while it is not easy for a university composed of many smaller organizations to raise its overall ranking, it may well be possible for individual units  to raise their rankings through communications outreach.  In fact, she said, even a crisis, if well-handled, can  help raise rankings by increasing an institution’s name recognition and enhancing its reputation.

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Joe Wrinn, former director of news and public affairs at Harvard, emphasized the importance of honesty and transparency in dealing with crises and the media.

But several participants   cited examples of  rather nefarious tactics–such as inviting huge numbers of unqualified applicants to apply for admission and then turning them down in order up appear more selective and, thus, obtain higher rankings. And before the meeting, Hugentobler mentioned that it is not uncommon for Asian universities to contact those in Europe–at the very least  enhanging name recognition should they be contacted by a ranking company.

As moderator, I asked if any of the participants knew of instances when the rankings had been used to encourage positive change within a university; no one responded.

When I mentioned that it seemed like universities are held hostage by the rankers,  Terka said that if universities don’t  respond,  they will likely be ranked anyway.  Philip Altbach, director of the Center for International Higher Education at Boston College, agreed–saying that sometimes university units are ranked even if they don’t exist.

When I asked what can be done to remedy the situation, both Terkla and Scanlon mentioned that institutional researchers often communicate with ranking agencies in order to ascertain what information is being sought. Terkla said that an organization comprised of  institutional research experts frequently discusses the rankings.   James Honan,  senior lecturer at the Harvard Graduate School of Education, advised:  “Educate your trustees” so they understand what rankings do and do not show.

HarrisCom Group member David Rosen, former Chief Communications Officer at Brandeis and  Harvard Universities, the University of Chicago, and Emerson College, posted a blog on various  international ranking systems and how communicators can influence results at eduniverse.org:

—Anita M. Harris

Anita Harris is president of the Harris Communications Group, a strategic pr and marketing communications firm specializing in health, science, technology, education and energy.

It’s not that often that a nationally-known journalists public admit to suffering from  post traumatic stress disorder (PTSD), but last week at Harvard’s Nieman Foundation, Today Show Co-Anchor Ann Curry  did exactly that.

In delivering the Joe Alex Morris Jr. Memorial Lecture on foreign report,  Curry described both the importance and trauma of foreign reporting–saying that while she and her crew sometimes wonder if  their coverage of wars and international disasters make a difference, she believes that by calling attention to wrongdoing and suffering,  journalists do help make the world  more empathic place.

In the lecture, Curry, who has made 72 reporting trips to 48 countries since 2000,  told an audience of journalists that that  any correspondent covering such areas who says s/he  doesn’t have PTSD} ” is either lying or doesn’t realize it.”   For journalists, the disorder is often first evidenced “when you don’t care,” any more.  Signs  and symptoms include emotional rigidness, avoidance, and an uncharacteristic lack of empathy, Curry said.

Curry and her team members “talk things out” when they’re experiencing  those signs and some undergo counseling, she said.   As a foreign reporter, “You need to be an emotional athlete to deal with trauma, with emotions…to see past the differences in languages, to look at people as if they’re your own mother, brother, sister, your own child. When you don’t do that, you’re not effective as a reporter, you appear elitistist…It’s  crucial that you care, that you try to understand the experience and point of view of the people you are writing about, she said.  ” Because if you don’t care, your viewers won’t care, either.

“When my team gathers, we often ask ourselves, why are we doing  this,” Curry said.  ”They can’t pay you enough to take the physical and emotional risk this requires.”  Not only are crews frequently threatened with violence, but “you’re leaving your family; there’s the maddening reality that it’s a battle [with news organization]  to get there. But there’s the sense of mission, the hope that some good will come of what you do. It’s an act of faith in the future.”

Curry said that she has a mission “to report on stories no one cares about”  sand asked, “If more reporters had paid attention to what the Nazis were doing in 1941, would so many people have died?”

In answer to a question posed for former Nieman Curator Robert Giles, Curry  said that in the current economic downturn, the US audience is less interested in foreign coverage than it had previously been–and that with cutbacks in news organizations, it’s more difficult now to convince news directors to send teams abroad.  Where once NBC had crews on the ground in many places,  she said, “now we travel  abroad from here.” But despite the difficulties, she will continue to cover difficult stories–in part because, if she and others don’t, aid organizations will not receive funding donations from the American public.

Curry brought tears to my eyes when she described  a 16-year-old Congolese girl who saw her parents killed, was chained to a tree,  raped, and when she couldn’t walk, was left for dead. Men from her village carried  her to a hospital. She was pregnant, and the baby died.   Two years later, in  2008,  when Curry interviewed her in an operating room and touched her hand; the young girl said she didn’t want revenge. “Instead she said ‘All I want is to rise out of this bed and thank the people who saved me and cared for me. I want to praise God, and I want to feel a mother’s love again.’

“Now, the cause of women in the Congo has been taken up by people in the US; there are  4K races to protect people from the violence,” Curry said. “As a reporter, you want to feel that some good has become of what you’ve done.”

But, she pointed out, wars and violence do not end.

In another village, in the Sudan, Curry said, men strafed a village, then lit arrows on fire and shot them at thatched roofs. When people ran out of their burning homes, the men shot at them,  shouting epithets.  Curry said she interviewed one woman– a mother– and her children. “She was just one of tens of thousands…

“After five trips to Sudan, ” she added, “I do sometimes wonder whether any of this works makes that much difference to people back on the ground. Sudan is the new Darfur, she said. People are living and dying in displaced person’s camps…”

Rather than become discouraged, Curry said,  ”We need to step back and look at the value of reporting with a wide view, through the scope of human history.  And you can’t help but realize that human empathy is growing.

“Where once, rape was a fact of war,  rape is now an international war crime.  The idea that it is wrong is wildfire. Information, truth,  lit this match, igniting wildfires across the world.

“I have no doubt that we’re evolving into a world of greater empathy.  If you can work through the PTSD, if you can raise your sword and report these stories,  you allow truth between nations and I encourage you to lift your sword.”

After the talk, the ever-versatile and inspiring Curry, who had donated her $1000 honorarium to Doctors Without Borders in Somalia, left –wearing the highest pair of heels I’ve ever seen–for a flight to Indianapolis, to cover the Superbowl.

Anita M. Harris

Anita Harris, a former national journalist, is president of the Harris Communications Group, a strategic communications firm in Cambridge, MA. \

The Morris Lecture honors Los Angeles Times foreign correspondent Joe Alex Morris, Jr., who covered the Middle East for 25 years before he was killed during the Iranian Revolution in 1979. Two years later his family, friends and colleagues founded the annual lecture by an American foreign correspondent or commentator.

 More than 1000 people turned out to see the long-awaited (more than 200 years),  long-dreaded ( by the Harvard News Office) grazing of a cow on Harvard Yard.

The event was carried out in celebration of the retirement  Harvey Cox, who is  Harvard’s 9th  Hollis Research Professor of Divinity, and of the publication of  Cox’s new book on faith. 

The right to graze a cow in the yard was granted with the establishment of the Hollis Chair  in 1721 by university donor Thomas  Hollis, a wealthy London merchant who was a Baptist, like Cox, but never set foot in the  Yard.  The first Hollis professor and his son  evidently graze  cows there–but according to the Rev. Peter Gomes, Cox is the first since then to exercize the right–which  Gomes said was akin to being given a parking space in Harvard Square, today.

The cow, borrowed for the day from the Farm School in Athol, MA, was named “Pride” –which Cox said presented difficulties because he’s a professor of religion and pride is one of the seven deadly sins. The Farm School thus allowed Cox to temporarily change the cow’s name to “Faith,” which is apt because Cox’s new book is called  The Future of Faith.

However, after one of Cox’s friends pointed out that Harvard does not consider pride a sin, Cox decided to call the cow “Pride Faith”.  In his talk, Cox brought up the importance of treating the Earth and all of its beings with respect.

Somewhere in there, a man in a long black robe and shiny gold running shoes delivered an oration in Latin (all I could understand were the occasional “moos,”) which drew laughs from the erudite crowd–or perhaps from those with translations in hand.  

After the talks, Cox, Faith Pride, Gomes and hundreds of other people followed a  band of tuba players–whose repertoire consisted mainly of  “Old Macdonald Had a Farm” — across the stair landing of Memorial Church and the Cambridge St. overpass and through the campus to the Divinity School. 

 There,  the crowd grazed on sandwiches, punch, and cake, and the cow on a bale of hay. More speeches were followed by music played by “The Soft Touch Dance Band,” with which Cox plays the saxophone.

When I asked Cox if the event had gone as he had hoped, he responded, “Better!”  

I’m sure the News Office, which feared that bringing in livestock would make Harvard a laughingstock , is glad it’s over. 

In case you can’t tell, it was the most fun I’ve had in a long time; I’m glad I had a chance to be a part of it.

 Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.  We also publish the HarrisCom blog.