Bernie and Phyl sofas

Riding on the MBTA this past weekend, I was struck  by the sexually (S&M)  suggestive “personal” ads for Bernie and Phyl’s furniture stores that pretty much dominated the car I was in.

One, for “one night stand” suggested going to the bedroom;  another, from “long, dark, and goodlooking–capable of satisfying ten people at one time;  into candlelight dinners and a little hot wax”, turned out to be a table.  Yet another read, “I’m really into the group thing….go both ways,  welcome blondes, brunettes and redheads, and “if you love leather,’ you’ll love me.'” It was for sectionals.

I believe in the first amendment, get the humor and enjoy double-entrendres as much as the next person. But as a female who has used dating apps and ads, my first thought was that these give the wrong idea about people looking to meet others-suggesting it’s all about kinky sex.

As someone who has done quite a lot of furniture shopping (even joked that I was “dating” sofas, because it took me so long to find the right one), I have to wonder who these ads are aimed at: millennials with loose morals? Desperate men with weird senses of humor?  I also wonder why Bernie and Phyl, whose TV ads used to show the two of them along with their grown children emphasizing that theirs is a family business, have changed their target market. (Their newer TV ads are also quite unappealing…in black and white, with unpleasant people,  sexual innuendos regarding headaches in the bedroom, family arguments and faked Brahmin accents).

Of greater concern is that the subway ads could offend people who are religious, concern those  travelling with children,  upset those who have been sexually abused, or suggest new behaviors to individuals with psychiatric disorders.

in fact,  other ads in the car encouraged riders to join a walk against sexual violence; offered help for autism spectrum disorder; or asked “Are you anxious?” (To which, I replied, “yes,” because of Bernie and Phyl’s ads). 

Clearly, the ads are provocative and will get lots of attention–after all, even I am writing about them.  Such attention might well bring new  customers to Bernie and Phyl’s stores. And it may well be true that “sex sells.”  But I’d bet that the ads will turn off their regular,  more traditional, customers.

I believe that people have a right to say what they wish and to do what they want  in the privacy of their  own homes and that most advertisers should be free to hype their stuff in  print,  radio, TV and on the Internet. But I also believe there should be limits to free speech in public places: (Hate speech, sex talk and some politics should not be inflicted).

It strikes me that the Bernie and Phyl  are walking a fine line with their sexually suggestive ads–in part because the subway is different from other advertising media. The signs are overhead whether you want to see them or not. Unlike ads you drive by on the highway or see in print or on TV or the internet, the subway posters remain in your face: you can’t drive past them or dismiss them by turning a page, changing a channel, or clicking to move on.

It is true that most subway riders can look away and focus on their smartphones. But at a time when mutual respect and consideration are so often sadly lacking,  I would much prefer to shop in stores promoting kindness, compassion and inclusion. As a communications consultant, I believe it would make good business sense for Bernie and Phyl to choose a more uplifting advertising strategy. In fact, I AM  looking for a new sofa. (And for a date!)

–Anita M. Harris
Anita Harris is a writer and communications consultant based in Cambridge, MA. She is the author of Broken Patterns: Professional Women and the Quest for a New Feminine Identity, and of Ithaca Diaries, Coming of Age in the 1960’s.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and content strategy firm based in Kendall Square, Cambridge. 

Excited to have been interviewed about Ithaca Diaries by radio personality  extraordinare Lisa Mullins.  A segment is slated to air nationally on NPR’s “Here and Now,”  on Memorial Day, May 25, 2015.  The  program airs live on WGBH Boston from 12 p.m. to 2 p.m. Both in Boston and elsewhere you can  choose a live stream from WBUR or Click here for a searchable list of public radio stations that broadcast Here & Now.

According to the Here and Now Website, you can also:

Hear individual stories: Audio for stories in the first hour of Here & Now is typically posted by 2:30 p.m. EST. Audio for stories in the second hour is typically posted by 3:30 p.m. EST. You can listen to past shows by browsing or searching the archives.

Hear the whole show: You can stream each hour of Here & Now using the WBUR mobile app. A podcast of each hour is also available in the iTunes store, within hours of its air time (better time estimates coming soon). For more ways to download the podcast (not using iTunes), go here.

About Here and Now:
Here and Now is a live production of NPR and WBUR Boston, in collaboration with public radio stations across the country.  According to its Website, the program reflects the fluid world of news as it’s happening in the middle of the day, with timely, smart and in-depth news, interviews and conversation.

Co-hosted by award-winning journalists Robin Young and Jeremy Hobson, the show’s daily lineup includes interviews with NPR reporters, editors and bloggers, as well as leading newsmakers, innovators and artists from across the U.S. and around the globe.

Here & Now began at WBUR in 1997, and expanded to two hours in partnership with NPR in 2013. Today, the show reaches an estimated 3.6 million weekly listeners on over 383 stations across the country.

About Ithaca Diaries
Ithaca Diaries  is a coming of age memoir set at Cornell University in the tumultuous 1960s. The story is told in first person from the point of view of a smart, sassy, funny, scared, sophisticated yet naïve college student who can laugh at herself while she and the world around her are having a nervous breakdown. Based on Harris’ own journals and letters, interviews and other primary and secondary accounts of the time, Ithaca Diaries describes collegiate life as protests, politics, and violence increasingly engulf the student, her campus, and her nation. Her irreverent observations serve as a prism for understanding what it was like to live through those tumultuous  times.While often laugh-out-loud funny, they provide meaningful insight into the process of political and social change we are continuing to experience, today.

Ithaca DIaries is available from Amazon, Kindle and the Cornell Campus Store.

Anita M. Harris is an award-winning writer, blogger, and communications consultant based in Cambridge, MA. A new edition of her  first book, Broken Patterns, Professional Women and the Quest for a New Feminine Identity, was published in 2014. 

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA.

Anita M. Harris

An aspiring author asks if she needs a Website for her new book.

My answer is yes:.the more exposure you can get on the Web the better–so that people searching for you or your topic can find you. But building a website is not for the faint of heart.

Having researched several site-building platforms, I decided to use WordPress to  build this site and  sites for my books,  Ithaca Diaries and Broken Patterns.

I chose WordPress because it seemed to be the simplest option, and you  can build a site a WordPress.com for free.   But I have to say  there was  quite a learning curve. To start with, the free templates are not at all intuitive (nor are the paid ones).

Then I had to decide if I would  pay for my own domain (web address). That is,   a free WordPress site  for New Cambridge Observer would be posted on WordPress.com and have the address  http://newcambridgeobserver.wordpress.com. I opted to pay approximately $12 to purchase the domain name  “New Cambridge Observer,” so that it could have the simpler address  https://newcambridgeobserver.com.  Then, I had to decide if I would pay for hosting at wordpress.com (simple, but limited options to sell from a site there,)  or pay to have it hosted on the server of a company like Godaddy, com..   I chose the latter because it allows more versatility and hosts my multiple sites for approximately $100 a year.

But no matter which building or hosting option you choose,: be aware that once your site or blog is launched, it takes a lot of time and energy to get readers to go there.  You need to understand the ever changing methods of search engine optimization and be very active on social media. And  once you get readers to the site, it’s a challenge to get them to comment or interact.  (To my readers–what gives?)

So, if you want to do it yourself, I’d advise a simple site optimized for SEO, combined with an intense social media plan. . If your goal is to build a community, you should put time, energy and $ into a Web site. If your goal is to sell books, I’d advise  a small site or blog (like this one–I used a free template called “Magazine Basic”).  It’s relatively easy to post   important information and links  that will take readers to Amazon, Kobo or other sites for stores where your books are available. You should also build an author site on Amazon–that’s  easy compared with building a Web site– but you still need to get people to go there.

Good luck!

–Anita M. Harris
Author, Ithaca Diaries, Coming of Age in the 1960s, Cambridge Common Press, 2015)  Broken Patterns, Professional Women and the Quest for a New Feminine Identity (Cambridge Common Press, 2014)

New Cambridge Observer is a publication of the Harris Communications Group, a marketing and PR firm based in Cambridge, MA.

Harold Simansky and Skeletom at Cambridge Innovation Center

Pleased to report that, after a stressful month, Harold Simansky’s Kickstarter campaign reached its goal of $25,000. The kickstarter will help fund BTW, a magazine devoted to beautiful, sustainable living.
Here’s a picture of Harold at the Cambridge Innovation Center—sweating it out near my favorite deskmate, SkeleTom (SkeleTom is QUIET!)  With my own Kickstarter (to help fund my forthcoming book, Ithaca Diaries,) still underway, I know that you can  feel like you’re turning into a skeleTom, waiting for contributions to roll in. Congrats to Harold and the BTW team.
–Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning marketing and PR firm based at the Cambridge Innovation Center, in Kendall Square.

When I checked out Yuvee, Inc.’s newly launched “map of the Web” for visual arts in the greater Boston area, I was pleased to find links to the various museums and galleries laid out on a single page that showed museums’ geographic relationship to one another–and leading to brief summaries of each museum’s collection, its Twitter, Pinterest, and other social sites, as well as its address and phone number.

But I was more than pleased–actually, I was  amazed to find a section devoted to public art –including small galleries and installations– some of which are in quite out-of the way places. For example, one link, to the City of Cambridge’s public art tour,   took me to a mesmorizing video installation I’d first discovered after attending a Yoga class at the youth center  on Huron Avenue.

The video, by The Cantabridgians”, by Michael Oatman, includes 23 1-minute portraits of Cambridge Residents posed with objects in locations of their choice, designed to provide a sense of them in their particular neighborhoods.

Other links from  Web Hub’s map of the “public”  visual arts go to the City of Boston Public Art sites and the Rose Kennedy Greenway.

The Boston Art Map, accessible at maps.webhub.mobi/boston-art, is one of the first sites brought to “life” by newly launched “Yuvee, Inc.,” under the auspices of “WebHub” and “A Social Atlas of the Web.”   According to Yuvee founder Tim Higginson, WebHub is focused on enabling the next generation of Web experience for the “cross device”‘ lifestyle in which individuals use smartphones to access the web.

“An atlas is a collection of geographic maps, which help people find their way from A to B, learn and explore what is in an area and see connections between places, Higginson explains.  “Maps” of the Web do the same thing for people who are using the Internet. They give people an Instant, organized way to find and explore a whole of resources and the ability to switch easily among maps on different topics. At http://WebHub. mobi, “anyone can make a map of the Web on any topic,  and share the map with others.

According to Higginson, the map concept is ” a vast improvement” over traditional search engines, which deliver long, linear lists with items separated from the others, and require individual searches and sifting through pages of results. Such lists do not convey interrelationships and structure among items. Other resources, such as Pinterest, Tumblr, Facebook and Youtube tend to focus on single types of information. In contrast, he explains , “maps” of the Web can pull all these relevant items together in a structure, organized and annotated way, in a single URL that is always available from anyone’s smartphone, tablet, laptop, pc or other Web-enabled device.

The maps are independent of browser and OS, do not require downloads, syncing, re-doing searches, typing urls, or even knowing a  know a URL on a topic covered by a map to get an in-depth experience of the Web on that topic. What is more, Higginson says, “WebHub is free and respects its users’ privacy. “We hope this Boston Art ‘map of the Web’ gives people a richer, faster, easier way to learn about and enjoy all the incredible things that are going on in the visual arts in and around Boston..and that people enjoy all the other maps available at www..webhub.mobi.”

I note that it’s possible to advertise on WebHub, which, Higginson says, is its business model.

–Anita M. Harris New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing firm based in Cambridge, MA.

I’m very pleased to report  the launch of Virtual Book Group–which has chosen my book, Broken Patterns, Professional Women and the Quest for a New Feminine Identity as its featured summer read.

Virtual Book Group is an exciting new venture of digital marketing guru (and chief operating bookworm) Christina Inge.  Readers from all over the world can  to join for free to share their thoughts about selected books and related topics with one another and with authors, over time.

Inge said: “We created Virtual Book Group for people who love books, and love talking about them–whenever and wherever they are. 

“This summer, we’ll be reading Broken Patterns: Professional Women and the Quest for a New Feminine Identity.  Based on interviews with women who entered male-dominated careers in the 1970s and 1980s, Boston author and reporter Anita M. Harris looks at the intergenerational patterns of women’s lives. She shows how the experiences of mothers and grandmothers influence career decisions, and traces the impact of rapid technological and social change on family structures, psyches, and gender roles. 

“As with all summer books, ours is full of great stories, riveting drama, and lessons learned. But it’s not a potboiler. It’s an eye-opening look at generations of women in the workforce that picks up where Lean In leaves off.” 

As the author, I’ll be chiming in for online and video chats through August–and, possibly, beyond.

It’s free to join–but you do need to REGISTER.
If you’d like to buy Broken Patterns,  It’s available at the Harvard Bookstore, on Amazon and Kindle...as well as  Kobo, Apple, Inktera,  Nook, Page Foundry and Scribd.   You can find more information, photos, readers’ comments and tell your own story at Brokenpatternsbook.com.

–Anita M. Harris

Anita M. Harris is an author and communications consultant based in Cambridge, MA.
New Cambridge Observer is a publication the Harris Communications Group, an award-winning marketing and PR firm located in kendall Square, Cambridge.

On Friday, July 11, my friend Andrew Kreig spoke at the National Press Club in Washington about his new book Presidential Puppetry: Obama, Romney and Their Masters, which tackles intelligence agency influence on politics and the media.

Presidential Puppetry, is “a non-partisan exposé of the intelligence sector influence in the Obama administration’s second term,” he said.  Drawing from a century of history that includes the Romney and Bush family dynasties, it  argues that failures in news reporting will continue because both traditional and social media are heavily influenced by revenue sources little understood by the public, including most journalists and academics. Link to book preview video

In his talk, Kreig noted  that before the Washington Post was sold to Amazon CEO Jeffery Bezos last summer, the paper had, for many years, received just 4 percent of its revenue from circulation and 14-15 percent from advertising. Approximately 60 percent of Post revenue has come from an education subsidiary, Kaplan, which profits from lucrative but little-reported government relationships.

Similarly, Amazon.com, Bezos’ source of wealth, last fall obtained a $600 million contract to handle advanced computing needs for the CIA, Kreig said. The contract dwarfed the $250 million Bezos purchase price for the Post and further illustrates certain seldom-reported institutional ties between news-making agencies and news organizations.

In another example of close ties between government and the news media, Kreig noted that the president of CBS News is Andrew Rhodes. Rhodes brother, Ben, is Obama’s speechwriter, deputy national intelligence director and, as described by insider columnist David Ignatius in the July 11 Washington’s Post, “the closest thing he [Obama] has to a chief strategist.”

Earlier this month, Kreig pointed out, Ray McGovern, a CIA-analyst-turned peace activist, warned a separate audience at the Press Club that the mainstream media are suppressing vital news stories. According to McGovern, who spent 27 years as a CIA analyst with responsibility for daily briefings of two presidents, “Never has it been so bad in the 50 years I’ve been in this town” and “there’s one change that dwarfs all the others.”  What is that change? “We no longer have a free media,” McGovern said. “That’s big. It does not get any bigger than that.”

McGovern was first quoted in report published by the Justice Integrity Project, an organization Kreig founded in 2010 to probe courts, politics and media coverage (http://wwwow.ly/yT2Rw)

In Presidential Puppetry  Kreig documents how deep-pocketed corporations and other institutions have, for more than a century, shaped the public agenda with increasingly little scrutiny from watchdogs. The book draws on Kreig’s  two decades as an investigative reporter, lawyer and high-tech advocate based in Washington, DC.

In the book, Kreig alleges that what he calls “puppet masters” wield enormous influence over intelligence agencies, elected officials, and both traditional and social media. For example, he describes a pattern whereby many prominent elected leaders secretly served as CIA or FBI informants before they entered politics, thereby establishing relationships unknown to the public.

Such allegations are endorsed by an array of experts (www.presidentialpuppetry.com), including McGovern and former CIA analyst and retired journalist John Kelly, who is a board member of the Justice Integrity Project (http://www.justice-integrity.org/index.php?option=com_content&view=article&id=188&Itemid=153. Kelly is the last surviving reporter to have covered the 1960 JFK election victory party in Hyannis Port. He went on to work for CBS and NBC before becoming a CIA officer in Indochina during the Vietnam War era. In organizing and introducing last week’s dinner lecture, Kelly said the news media have become far too timid and institutionally compromised.

The “Puppetry” message is documented with 1,100 endnotes to help other researchers and reformers, Kreig said.  Its conclusion is that any reform must begin with an understanding of our hidden history. That is the theme of a 50-second preview video, entitled “Knowledge Empowers You.” (http://www.youtube.com/watch?v=4KV8Mt2nV_A)

I knew Kreig when he reported  for the Cornell Daily Sun in the late 1960s.  He’s since worked in journalism, technology, and  law. His Boston background iincludes coverage of the Celtics in the 1980s and a clerkship with Boston-based federal judge Mark Wolf, who is best known for presiding over the Patriarca mob case and exposing the Whitey Bulger scandal(http://en.wikipedia.org/wiki/Mark_L._Wolf). Kreig holds law degrees from both Yale and the University of Chicago. From 2009 to 2011, he researched controversial Bush administration federal prosecutions as a Washington-based senior fellow for the Schuster Institute for Investigative Journalism at Brandeis University.

–Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm based in Kendall Square, Cambridge, MA.