With the job market looking up for 2012 grads–especially in health care and communications fields,  according to   the National Association of Colleges and Employers  and  Reuters– I was very pleased to join Stephen Smith of the Boston Globe and Lara Salahi  of ABC News in speaking to Emerson College students about careers in health communications.

Our panel, on April 5 was one in a series comprising Emerson’s “Communications Week.”  It was moderated by Bridgette Collado, who teaches at Emerson.

Stephen Smith,  now the Globe’s City Editor,   traced  his career as a health reporter from his early days  at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals  in order to bring their plight to public attention.  He pointed out that while in Massachusetts, most people have access to health care,  in other parts of the US, this is not the case.  He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene  , a 14-year old  girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.  Smith said he found Reginette  inspirational–and that he was pleased that his reporting had led readers to  provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.

Lara Salahi, an ABC News  health producer, emphasized  the importance of  telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a  husband and wife who are raising three autistic daughters;  and the third  parents of an autistic son who died young of a seizure disorder.

Anita Harris
I described my career as somewhat unusual–mainly driven by the vagaries of the economy. I became a journalist by starting  a newspaper with college friends; worked in print, radio and television in New York City,  taught college, and went into public affairs when my college downsized.  I emphasized that with economic and technologic changes, versatility is key; it’s important to have  skills in all media, enjoy change, and if you’re going to do work independently you have to like to  market yourself.

I also outlined the broad changes I’ve  noticed.  When I started out in,  print and broadcast journalism operated in separate silos and major  news organizations had tremendous power to control and shape the information reaching the public.  Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information.  The results are both positive and negative.

Convergence of media
For example, the  Globe,  previously print only, now has online version that includes video reports.  Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public  in a variety of ways.  However, with staff cutbacks, many journalists are working harder now than in the past;   I’m concerned that  covering stories in multiple  media could diminish the number and depth of stories on which they report.

Dissipation of control
I think  it’s great that  anyone with access to a computer can provide information to the world.  But without vetting by bona fide, trained journalists,   this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.

—-Anita M. Harris
Anita Harris is a writer and content strategist in Cambridge, MA.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.

Tim Rowe, CEO of the Cambridge Innovation Center in Kendall Square, gave a great talk at HarrisCom Group’s recent Pitching for Business Workshop on Feb. 23.  Among his main points: “Elevator pitching is like dating:” the goal is to find out if it’s worth spending more time with the person you’re speaking to. Tim is also a venture capitalist and president of the Kendall Square Association in Cambridge, MA.

Here are links to the video and to the blog I wrote on the HarrisCom Web site.

Link to video
Link to blog  

–Anita M. Harris
Anita M. Harris is president of the Harris Communications Group of Cambridge, MA, an award-winining public relations 3.0 firm specializing in strategic integrated marketing communications and thought leadership  for clients in health, science, energy, technology and education, worldwide. 

Interesting, unusual mix of romance, politics, environmentalism, international affairs, humor, seriousness; has moments that are really fun. The characters (and actors) are attractive, individualized, not cliched, even somewhat complex. The film serves an important purpose in humanizing an Arab sheik for an American audience–and brings up interesting issues about wealth, power, economic development, tradition and resistance to change.

I appreciated Salmon Fishing’s  poking fun at the British government–with humor that we don’t find, these days, in or about American politics. Although it was farfetched, I enjoyed it. My companions, both journalists, found it “too cute.”  I wondered when the movie was conceived and how much sense it makes now, given the current situation in the Middle East.
–Anita M. Harris

Anita Harris, a former journalist, is president of the Harris Communications Group–a Cambridge, MA, PR firm specializing in integrated marketing communications and thought leadership for clients in health, science, technology, energy and education, worldwide.

My friend SG forwarded this email…thought I’d share it with my readers.  If you have suggestions, please add them in comments, below. If you originated it, please let me know and I’ll link to you. Thanks! Anita

Senior Discounts

(If you’re not a senior, please pass this on to someone who is!)

As I was waiting in line behind an older gentleman at Wendy’s recently, I heard him ask for his senior discount. The girl at the register apologized and charged him less. When I asked the man what the discount was, he told me that seniors over 55 get 10% off everything on the menu, every day.

Being that age myself, I figured I might as well ask for the discount too. As I waited for my turn, I thought about the consequences of doing so. If the employee asked me for I.D., it could be embarrassing having to show my license. But if she didn’t ask for proof, I would get depressed that I really did look “old” and that I didn’t need to prove it. Since I always like to save money, I boldly asked for the discount, and sadly she just rang up the discount (even though I am convinced I don’t look a day over 54).

Anyway, this incident prompted me to do some research, and I came across a list of restaurants, supermarkets, department stores, travel deals and other types of offers giving various discounts with different age requirements. I was actually surprised to see how many there are and how some of them start at the young age of 50.

This list may not only be useful for you, your friends and family, but it might also be appreciated by your clients. You might consider sending them an e-mail about it and link to our site in the e-mail, or maybe include it in your newsletter.

Dunkin Donuts gives free coffee to people over 55. If you’re paying for a cup every day, you might want to start getting it for free.

Restaurants

Applebee’s: 15% off with Golden Apple Card (60+)
Arby’s: 10% off (55+)
Ben & Jerry‘s: 10% off (60+)
Bennigan’s: discount varies by location
Bob’s Big Boy: discount varies by location (60+)
Boston Market: 10% off (65+)
Burger King: 10% off (60+)
Captain D’s Seafood: discount varies on location (62+)
Chick-Fil-A: 10% off or free small drink or coffee (55+)
Chili’s: 10% off (55+)
CiCi’s Pizza: 10% off (60+)
Culver’s: 10% off (60+)
Denny’s: 10% off, 20% off for AARP members (55+)
Dunkin’ Donuts: 10% off or free coffee (55+)
Einstein’s Bagels: 10% off baker�s dozen of bagels (60+)
Fuddrucker’s: 10% off any senior platter (55+)
Gatti’s Pizza: 10% off (60+)
Golden Corral: 10% off (60+)
Hardee’s: $0.33 beverages everyday (65+)
IHOP: 10% off (55+)
Jack in the Box: up to 20% off (55+)
KFC: free small drink with any meal (55+)
Krispy Kreme: 10% off (50+)
Long John Silver’s: various discounts at participating locations (55+)
McDonald’s: discounts on coffee everyday (55+)
Mrs. Fields: 10% off at participating locations (60+)
Shoney’s: 10% off
Sonic: 10% off or free beverage (60+)
Steak ‘n Shake: 10% off every Monday & Tuesday (50+)
Subway: 10% off (60+)
Sweet Tomatoes: 10% off (62+)
Taco Bell: 5% off; free beverages for seniors (65+)
TCBY: 10% off (55+)
Tea Room Cafe: 10% off (50+)
Village Inn: 10% off (60+)
Waffle House: 10% off every Monday (60+)
Wendy’s: 10% off (55+)
White Castle: 10% off (62+)

Retail And Apparel

Banana Republic: 10% off (50+)
Bealls: 20% off first Tuesday of each month (50+)
Belk’s: 15% off first Tuesday of every month (55+)
Big Lots: 10% off
Bon-Ton Department Stores: 15% off on senior discount days (55+)
C.J. Banks: 10% off every Wednesday (60+)
Clarks: 10% off (62+)
Dress Barn: 10% off (55+)
Goodwill: 10% off one day a week (date varies by location)
Hallmark: 10% off one day a week (date varies by location)
Kmart: 20% off (50+)
Koh‘�s: 15% off (60+)
Modell‘s Sporting Goods: 10% off
Rite Aid: 10% off on Tuesdays & 10% off prescriptions
Ross Stores: 10% off every Tuesday (55+)
The Salvation Army Thrift Stores: up to 50% off (55+)
Stein Mart:: 20% off red dot/clearance items first Monday of every month (55+)

Grocery

Albertson’s: 10% off first Wednesday of each month (55+)
American Discount Stores: 10% off every Monday (50+)
Compare Foods Supermarket: 10% off every Wednesday (60+)
DeCicco Family Markets: 5% off every Wednesday (60+)
Food Lion: 6% off every Monday (60+)
Fry’s Supermarket: free Fry�s VIP Club Membership & 10% off every Monday (55+)
Great Valu Food Store: 5% off every Tuesday (60+)
Gristedes Supermarket: 10% off every Tuesday (60+)
Harris Teeter: 5% off every Tuesday (60+)
Hy-Vee: 5% off one day a week (date varies by location)
Kroger: 10% off (date varies by location)
Morton Williams Supermarket: 5% off every Tuesday (60+)
The Plant Shed: 10% off every Tuesday (50+)
Publix: 5% off every Wednesday (55+)
Rogers Marketplace: 5% off every Thursday (60+)
Uncle Guiseppe’s Marketplace: 5% off (62+)

Travel

Alaska Airlines: 10% off (65+)
Alamo: up to 25% off for AARP members
American Airlines: various discounts for 65 and up (call before booking for discount)
Amtrak: 15% off (62+)
Avis: up to 25% off for AARP members
Best Western: 10% off (55+)
Budget Rental Cars: 10% off; up to 20% off for AARP members (50+)
Cambria Suites: 20%-30% off (60+)
Clarion: 20%-30% off (60+)
Comfort Inn: 20%-30% off (60+)
Comfort Suites: 20%-30% off (60+)
Continental Airlines: no initiation fee for Continental Presidents Club & special fares for select destinations
Dollar Rent-A-Car: 10% off (50+)
Econo Lodge: 20%-30% off (60+)
Enterprise Rent-A-Car: 5% off for AARP members
Greyhound: 5% off (62+)
Hampton Inns & Suites: 10% off when booked 72 hours in advance
Hertz: up to 25% off for AARP members
Holiday Inn: 10%-30% off depending on location (62+)
Hyatt Hotels: 25%-50% off (62+)
InterContinental Hotels Group: various discounts at all hotels (65+)
Mainstay Suites: 10% off with Mature Traveler�s Discount (50+); 20%-30% off (60+)
Marriott Hotels: 15% off (62+)
Motel 6: 10% off (60+)
Myrtle Beach Resort: 10% off (55+)
National Rent-A-Car: up to 30% off for AARP members
Quality Inn: 20%-30% off (60+)
Rodeway Inn: 20%-30% off (60+)
Sleep Inn: 20%-30% off (60+)
Southwest Airlines: various discounts for ages 65 and up (call before booking for discount)
Trailways Transportation System: various discounts for ages 50 and up
United Airlines: various discounts for ages 65 and up (call before booking for discount)
U.S. Airways: various discounts for ages 65 and up (call before booking for discount)

Activities And Entertainment

AMC Theaters: up to 30% off (55+)
Bally Total Fitness: up to $100 off memberships (62+)
Busch Gardens Tampa: $3 off one-day tickets (50+)
Carmike Cinemas: 35% off (65+)
Cinemark/Century Theaters: up to 35% off
U.S. National Parks: $10 lifetime pass; 50% off additional services including camping (62+)
Regal Cinemas: 30% off
Ripley�s Believe it or Not: @ off one-day ticket (55+)
SeaWorld Orlando: $3 off one-day tickets (50+)

Cell Phone Discounts

AT&T: Special Senior Nation 200 Plan $29.99/month (65+)
Jitterbug: $10/month cell phone service (50+)
Verizon Wireless: Verizon Nationwide 65 Plus Plan $29.99/month (65+).

Miscellaneous

Great Clips: $3 off hair cuts (60+)
Super Cuts: $2 off haircuts (60+)

I have already been told that A&P supermarkets offers 5% off to people over 55 every Tuesday. If you know of any other senior deals that aren’t on the list, please let me know.

*

[Again–this list came to my attention via email; happy to credit whoever compiled it]
Anita Harris

New Cambridge Observer is a publication of the award-winning  Harris Communications Group of Cambridge, MA,  specializing in PR 3.0 for clients in health, science, technology and energy, worldwide.

It’s not that often that a nationally-known journalists public admit to suffering from  post traumatic stress disorder (PTSD), but last week at Harvard’s Nieman Foundation, Today Show Co-Anchor Ann Curry  did exactly that.

In delivering the Joe Alex Morris Jr. Memorial Lecture on foreign report,  Curry described both the importance and trauma of foreign reporting–saying that while she and her crew sometimes wonder if  their coverage of wars and international disasters make a difference, she believes that by calling attention to wrongdoing and suffering,  journalists do help make the world  more empathic place.

In the lecture, Curry, who has made 72 reporting trips to 48 countries since 2000,  told an audience of journalists that that  any correspondent covering such areas who says s/he  doesn’t have PTSD} ” is either lying or doesn’t realize it.”   For journalists, the disorder is often first evidenced “when you don’t care,” any more.  Signs  and symptoms include emotional rigidness, avoidance, and an uncharacteristic lack of empathy, Curry said.

Curry and her team members “talk things out” when they’re experiencing  those signs and some undergo counseling, she said.   As a foreign reporter, “You need to be an emotional athlete to deal with trauma, with emotions…to see past the differences in languages, to look at people as if they’re your own mother, brother, sister, your own child. When you don’t do that, you’re not effective as a reporter, you appear elitistist…It’s  crucial that you care, that you try to understand the experience and point of view of the people you are writing about, she said.  ” Because if you don’t care, your viewers won’t care, either.

“When my team gathers, we often ask ourselves, why are we doing  this,” Curry said.  ”They can’t pay you enough to take the physical and emotional risk this requires.”  Not only are crews frequently threatened with violence, but “you’re leaving your family; there’s the maddening reality that it’s a battle [with news organization]  to get there. But there’s the sense of mission, the hope that some good will come of what you do. It’s an act of faith in the future.”

Curry said that she has a mission “to report on stories no one cares about”  sand asked, “If more reporters had paid attention to what the Nazis were doing in 1941, would so many people have died?”

In answer to a question posed for former Nieman Curator Robert Giles, Curry  said that in the current economic downturn, the US audience is less interested in foreign coverage than it had previously been–and that with cutbacks in news organizations, it’s more difficult now to convince news directors to send teams abroad.  Where once NBC had crews on the ground in many places,  she said, “now we travel  abroad from here.” But despite the difficulties, she will continue to cover difficult stories–in part because, if she and others don’t, aid organizations will not receive funding donations from the American public.

Curry brought tears to my eyes when she described  a 16-year-old Congolese girl who saw her parents killed, was chained to a tree,  raped, and when she couldn’t walk, was left for dead. Men from her village carried  her to a hospital. She was pregnant, and the baby died.   Two years later, in  2008,  when Curry interviewed her in an operating room and touched her hand; the young girl said she didn’t want revenge. “Instead she said ‘All I want is to rise out of this bed and thank the people who saved me and cared for me. I want to praise God, and I want to feel a mother’s love again.’

“Now, the cause of women in the Congo has been taken up by people in the US; there are  4K races to protect people from the violence,” Curry said. “As a reporter, you want to feel that some good has become of what you’ve done.”

But, she pointed out, wars and violence do not end.

In another village, in the Sudan, Curry said, men strafed a village, then lit arrows on fire and shot them at thatched roofs. When people ran out of their burning homes, the men shot at them,  shouting epithets.  Curry said she interviewed one woman– a mother– and her children. “She was just one of tens of thousands…

“After five trips to Sudan, ” she added, “I do sometimes wonder whether any of this works makes that much difference to people back on the ground. Sudan is the new Darfur, she said. People are living and dying in displaced person’s camps…”

Rather than become discouraged, Curry said,  ”We need to step back and look at the value of reporting with a wide view, through the scope of human history.  And you can’t help but realize that human empathy is growing.

“Where once, rape was a fact of war,  rape is now an international war crime.  The idea that it is wrong is wildfire. Information, truth,  lit this match, igniting wildfires across the world.

“I have no doubt that we’re evolving into a world of greater empathy.  If you can work through the PTSD, if you can raise your sword and report these stories,  you allow truth between nations and I encourage you to lift your sword.”

After the talk, the ever-versatile and inspiring Curry, who had donated her $1000 honorarium to Doctors Without Borders in Somalia, left –wearing the highest pair of heels I’ve ever seen–for a flight to Indianapolis, to cover the Superbowl.

Anita M. Harris

Anita Harris, a former national journalist, is president of the Harris Communications Group, a strategic communications firm in Cambridge, MA. \

The Morris Lecture honors Los Angeles Times foreign correspondent Joe Alex Morris, Jr., who covered the Middle East for 25 years before he was killed during the Iranian Revolution in 1979. Two years later his family, friends and colleagues founded the annual lecture by an American foreign correspondent or commentator.

Speaking at the British Consulate in Kendall Square, last week,  Morgan Stanley Chief Market Strategist David Kelly predicted slow (3%) growth for the US economy in 2012–unless  there are no major disruptions  like  last year’s  Arab Spring, the European Debt Crisis,  the Tsunami in Japan or  what he termed a “home grown” crisis like the one created when Congress allowed this country to hover on the brink of default rather than raise the debt ceiling.

While the deficit is cause for concern, he said, a default would have thrown the nation into a true “great depression.” In diminishing its debt,  the US should proceed slowly. Both tax and entitlement reforms are needed, he said, and moving bit by bit can lead to a balanced budget within 7 years (?) whereas trying to change everything all at once could lead to disaster.

Despite the crises of  2011,   he pointed out, the Standard and Poor’s Index ended up  just .003 percent lower than it had been  at the year’s start. The coming year will  be one of uncertainty, but “the US economy can grow through that, ” he said.

According to Kelly,   factors in several areas will  likely lead to growth:

Housing:
-The  current very low level of housing starts, low inventories and  rising rents will lead to greater demand for homes, especially as consumer finances continue to improve.

-With mortgage rates at 3.8 percent, consumers are refinancing their homes, which means that consumers now have 14% disposable income, compared with 11% in 2007.

-This is the most affordable housing market “ever. ” Mortgage payments now account for  just 10 percent of average household income–which means that people have more money to spend elsewhere.

Automobile:  

-The age of the average vehicle in the US has risen from 9.8 several years ago to ten years;  as cars break  down, sales will go up.

Capital Spending
-Companies have held back on capital spending; as confidence rises,  spending will increase.%.

The key to it all, he emphasized, is confidence that the economy will improve.  Still, he said, he wished that  Ben Bernacke and the Federal Reserve Bank would take the year off “to work on their golf game” instead of telling people that interest rates will remain low for the next few years–which encourages people to put off spending.  What is more, he said,  keeping interest rates low will discourage banks from lending–because they do not want to be locked in to low rates for thirty years, when they know that rates are likely to rise a few years from now.

A link to Morgan Stanley’s  Guide to the Markets for Q1 2012     is available at

https://www.jpmorganfunds.com/cm/Satellite?pagename=jpmfVanityWrapper&UserFriendlyURL=insidemarket_browsetheguide

—Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a strategic PR firm specializing in integrated marketing communications, thought leadership,  media relations and social media for companies in health, science, technology and energy, worldwide. 

 Local AFL-CIO Insulators, Tin Kinockers and Pipefitters from Cambridge Local  use a large inflatable rat to make clear how they feel about the use of non-union, non-Cambridge workers by PH Mechanical for work currently underway at 302 Third Street in Kendall Square.  “They don’t conform to community standards; they are unlicensed, and they have no apprentice program,” said one union member who declined to give his name. He said he expects that Cambridge City Council will be discussing the issue at its next meeting, possibly this evening.

Photos C. Anita M. HarrisInsulators, Tin Knocker, & Pipefitters Local AFL-CIO unions protest use of non-union workers at 302 3rd St.

—Anita M. Harris

Anita Harris is a writer in Cambridge, MA.  New Cambridge Observer is a publication of the Harris Communications Group,  a marketing and public relations firm based in Kendall Square, Cambridge.