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Millennials Support Ithaca Diaries Kickstarter Campaign

Book Cover 6x9 9-13-14 - CopyHi! I’m thrilled with the outpouring of support for Ithaca Diaries– including that of current students and recent grads.

Alex Tomasi, a 2014 Boston University communications grad (and race car driver!)  has offered a beautiful, whimsical poster as a new reward–(shown below the cover photo).

 

 

anita-poster-legalsmallYou can meet Alex and other 20-something supporters– Erin Euler, Eric Morris (Cornell 2012),  Grant Randall  and Ben Whiting  via their brief You Tube videos….and I hope at the launch party in January.

Any and all contributions welcome–including $1 and $5.  Every little bit helps–and also raises projects in the kickstarter rankings and attracts more views. It would also be great if you’d’ share this email and the kickstarter link on social media.

Here’s the kickstarter link:
https://www.kickstarter.com/projects/1639099206/ithaca-diaries-coming-of-age-in-the-1960s.

It does look like we’ll reach the goal soon…which means that Ithaca  Diaries will be available for holiday gift giving. Additional $$ will allow a Kirkus review to let bookstores and libraries know it’s available–and still more will go toward an interactive Web site.

Many many thanks,
Anita M. Harris

Anita M. Harris is a writer and communications consultant in Cambridge, MA.
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing firm, based in Kendall Square, Cambridge.




Anita Harris and Dick Pirozzolo to speak on book writing/publishing Thursday, Oct. 30, in Weston

Anita M. Harris

Anita M. Harris

Register | Thursday, October 30 | 12:30 – 2:00pm | Weston Public Library, 87 School Street, Weston, Mass.

Join PRSA Boston for a lunchtime session on how to add ‘published author’ to your PR Arsenal. Our Independent Practitioners Network is hosting a lunchtime master class on writing and publishing nonfiction books and corporate biographies on October 30.

Dick Pirozzolo and Anita Harris, two veteran PR experts with seven books to their credit, will cover:

– How to get a publisher to buy your book
– Self-publishing in the internet age
– The value of e-books
– What every winning book proposal MUST include today
– Crowdfunding, pricing your book, and other money matters
– How to market your book and much, much more.

Dick Pirozzolo is the author of three books on homebuilding and two corporate biographies. Anita Harris is the author of Broken Patterns and Ithaca Diaries, two nonfiction works that have established her as a forward-looking social and business culture authority. They will show us how books enhance professional prestige, underscore client expertise, establish authority, create numerous spin-off media opportunities and generate passive income.

This event is free to members of PRSA Boston’s Independent Practitioners Network (IPN) and $10 for guests. There is no charge but please bring your own lunch. Register.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR & Marketing firm based in Kendall Square, Cambridge, MA.



CZECH “NANO ROAD SHOW” HIGHLIGHTS TINY TECH, HUGE CAPABILITIES

Nano Boston Intro + Agenda final (1)On Wednesday, October 8, a “nano road show” highlighting tiny technologies and expansive R&D capabilities of the Czech Republic came to Boston.

Sponsored by “CzechInvest,” the  Czech Republic’s investment and business development agency, and by the Consulate General of the Czech Republic, the “road show” featured six companies and research institutions with expertise in nanotechnology–a branch of engineering focused on the design and manufacture of extremely small devices built at the molecular level of matter.Radek Hasa

At an evening reception, Stanislav Benes, Head of the Economic Section of the Consulate General in New York, told me that the goals of the road show are to promote Czech companies, products and technologies; joint research, and student exchanges. “We also want to let nanotechnology centers in the US know that the Czech Republic can provide highly sophisticated, cost-effective research and development for US companies,” he said.  In addition to Boston, the road show offered presentations in Albany and New York City.

Featured companies included:

  • Nano Iron, founded in 2008, which produces tiny iron particles used to treat ground water contaminated by chlorinated hydrocarbons from industrial waste. “Our nano particles are “very reactive” and may clear an area of pollutants in months-to-years—unlike other ‘in-situ’ reagents that can take 10-to-20 years to reduce contaminants,” said Jan Slunsky, the Nano Iron CEO. “And because Nano Iron particles are composed of a naturally occurring mineral, they do not add toxicity when Nanoironinjected into a substrate.”  Other remediating processes may involve the costly transport of polluted water to distant filtration plants, he added. Nano Iron currently partners with environmental consultants and remediation companies in the Czech Republic, France, Denmark, Belgium, and the Netherlands. Nano Iron recently launched a pilot project in South Carolina.
  • Advanced Materials -JTJ, which  introduced its own industrial process of manufacturing ofphotocatalytic multifunctional paints for air purification. A number of patents protect the technology in the Czech Republic, Canada, China, South Africa, USA and many others are pending. Simultaneously, the company has developed a patented large-scale technology to produceTiO2nanoparticles withhigh efficiency.Working with several universities and international companies on variety of R&D and commercial projects, Advanced Materials – JTJ has delivered many revolutionary technologies in the field of material science, photocatalysis and energy accumulation and participates in two EC grant consortia on photocatalytic water decontamination.

    Nanord show 1

  • SYNPO, a commercially-oriented, privately held R&D center which arose in 1992 from a government-owned research center. Today, SYNPO offers new technologies and products such as coatings adhesives, composites and binders based on applied polymer science.   It focuses on contract research and development, manufacturing, process development, and nanostructured polymers and polymers from renewable raw materials. It also provides specialized analytic services, helps client companies scale up production, and trains students. Board Chairman Martin Navratil said SYNPO’s clients range from small Czech and European companies to some of the world’s largest multinational chemical companies, including DuPont, in the US.

Featured educational and research and development institutions included:

  • The Central European University of Technology (CEITEC) — a multidisciplinary science center focused on life sciences and advanced materials and technologies. CEITEC offers state-of-the-art infrastructure for research in 64 groups and 7 programs. Ceitec
  • The Technical University of LIberec Department of Nonwovens, which has a strong position in nanotechnology research thanks to its patented process of industrial-scale production of nanofibers (including nanofiber scaffolds for use in tissue engineering, and composite nanofibers).
  • The Technical University of Liberec – Institute for Nanomaterials, Advanced Technologies and Innovation (CxI), which provides long-term support of industrial research activities and utilization of new technologies and technological production methods. Its foci include competitive engineering, robotics and mechatronics, and applications of nanofiber materials.

After the meeting, Abi Barrow, director of the Boston-based Massachusetts Technology Transfer Center, said: “Nanotechnology is changing the world. It will change the way everything operates, because of the new materials people are now developing. The Czech’s have exhibited some ‘very interesting’ technology and research skills in the nanotech arena. And New England, with its own great nanotech base, has real interest in finding cost-effective ways to contract out research development and testing.”map czech

The “Nano Road Show” is one of several presentations organized by CzechInvest and the Consulate General to promote Czech prowess in a variety of fields”, said Jiri Fusek, CzechInvest’s Sector Specialist in Nanotechnology and Materials.  The Czech Republic is particularly strong in the automotive, aerospace, information and communication technologies and life science arenas, he said.

Before the event, I hadn’t realized that in the 1930´s Czechoslovakia was ranked among 10 most developed countries in the world, or that Czech scientists were instrumental in developing contact lenses and anti-HIV drugs.

Or that today,  “the Czech Republic offers the best conditions in Central and Eastern Europe  for international partnership, with US firms major investors in Czech companies,” in the words of Jan Fried, director of East Coast operations for CzechInvest. What is more,  to facilitate the entry of innovative Czech companies into the US market,  CzechInvest has sponsored   “CzechAccelerator”  for the past three years. One such program, was based in Silicon Valley; the other at the Cambridge Innovation Center, in Kendall Square.
. “As an official government organization, CzechInvest will continue to promote international investment, serve our clients, and to help Czech companies develop their businesses in the US and globally,” Fried said.

–Anita M.Harris
Anita M. Harris, an author, blogger and communications consultant,  is managing director of the Harris Communications Group, an award-winning PR and Marketing firm based in Kendall Square, Cambridge. This post was sponsored by CzechInvest.




Anita M. Harris launches kickstarter for Ithaca Diaries, Coming of Age in the 1960s

Ithaca Diaries cover

Ithaca Diaries Cover

I’m ecstatic to have finally launched a kickstarter campaign to bring Ithaca Diaries to life! And that the campaign is now already featured as a staff pick! Here’s the link…https://www.kickstarter.com/projects/1639099206/ithaca-diaries-coming-of-age-in-the-1960s?ref=category_recommended .

In case you can’t quite see the writing on the cover, left:

Ithaca Diaries is  coming of age memoir set at Cornell University in the tumultuous 1960s. The story is told in first person from the point of view of a smart, sassy, funny, scared, sophisticated yet naïve college student (moi) who can laugh at herself while she and the world around her are having a nervous breakdown. Based on diaries, letters, interviews and other primary and secondary accounts of the time, Ithaca Diariesdescribes collegiate life as protests, politics, and violence increasingly engulf the student, the campus, and the nation.  I hope my irreverent observations will serve as a prism for understanding what it was like to live through those precarious times. While often laugh-out-loud funny, I believe they provide meaningful insight into the process of political and social change from which we are reaping the benefits, today.

It would be great if you’d share this blog with anyone who might be interested….and contribute to the kickstarter campaign!
Many thanks, Anita

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and Marketing firm based in Cambridge, MA.
Anita Harris is it’s Managing Director. She is also the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity. 

 

 




Cambridge Art Association Fall Salon and 70th Season now open

FALL_SALON_WEBT1_Postcard-Fall-Salhe Cambridge Art Association’s 70TH exhibition year, opened Friday, September 12, with the 70th Fall Salon, CAA announced in a press release, yesterday.

The salon  runs through September 26, 2014, in both the Kathryn Schultz Gallery (25 R Lowell St)   and
University Place Galleries (125 Mt. Auburn St). Awards were presented on Friday, September 12.

CAA Event Calendar

The opening  honored the memory of longtime member and supporter Mary Schein, whose husband, Edgar Schein, has provided longtime sponsorship and support of the Fall Salon. The 70th Fall
Salon features artwork in a range of media from 144 Cambridge Art Association Artist Members.

Of the prizewinners, who were each awarded $250, Edgar Shein writes:
Jim Kociuba (Cambridge, MA) – November Rain, oil on canvas
This painting captures the style, color and content of what I always thought Mary appreciated—gentle
colors, a simple natural beautiful theme of the receding stream, and a softness of style we associated with some of the paintings of Vuillard and Redon both of whom Mary loved. I have to admit after looking them up on Google that much of their work was anything but gentle and soft, but when they did achieve it, it had a special quality that always attracted us greatly.

Susan Burgess (Cambridge, MA) – Maine Retreat, oil on canvas
This painting is a wonderful reminder of the summers Mary and I spent in Maine. We divided our time
between Bethel, where I worked, and the ocean that she loved, having grown up in Carmel, California. The two coasts are totally different, with the young California coast plunging steeply into the sea, while the geologically much older Maine coast gently eases into the ocean as this painting so elegantly shows. Our favorite places were Boothbay Harbor and Rockland where we spent several summers at the grand old Samoset Hotel. The peaceful and calming and eternal vista of this painting could be seen over and over again all along the coast.

Upcoming exhibits: 

  • Time Travelers – a small group show with work by Stephen Martin, Conny Goelz-Schmitt, and Lorraine Sullivan October 2–30, 2014. Opening reception, Thursday, October 2, 6-8pm at Kathryn Schultz Gallery
  • 70th Members Prize Show, juried by Al Miner (Assistant Curator of Contemporary Art, Museum of Fine Arts, Boston)October 10 – November 15, 2014. Opening reception: Friday, October 10, 6-8pm at University Place Gallery
  • Motion Envisioned – a small group show with work by Bea Grayson, Bob Hesse, and Ruth LieberherrNovember 4-29, 2014. Opening reception, Saturday, November 15, 1-3pm at Kathryn Schultz Gallery
  • PLATINUM – Northeast Open Show, juried by Alise Upitis (Assistant Curator, MIT List Visual Art Center)December 4, 2014 – January 16, 2015. Opening reception Friday, December 5, 6-8pm at the Kathryn Schultz Gallery and University Place Gallery.

–Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm based in Kendall Square, Cambridge, MA. 

Anita Harris is a communications consultant and the author of Broken Patterns, Professional Women and the Quest for a New Femninine Identity (2014) and the forthcoming Ithaca Diaries, Coming of Age in the 1960s. (Spring, 2015).

 

 




New “Map of the Web” puts Boston area arts in geographic perspective

home When I checked out Yuvee, Inc.’s newly launched “map of the Web” for visual arts in the greater Boston area, I was pleased to find links to the various museums and galleries laid out on a single page that showed museums’ geographic relationship to one another–and leading to brief summaries of each museum’s collection, its Twitter, Pinterest, and other social sites, as well as its address and phone number. Public Art Tour

 

But I was more than pleased–actually, I was  amazed to find a section devoted to public art –including small galleries and installations– some of which are in quite out-of the way places. For example, one link, to the City of Cambridge’s public art tour,   took me to a mesmorizing video installation I’d first discovered after attending a Yoga class at the youth center  on Huron Avenue.

 

The video, by The Cantabridgians”, by Michael Oatman, includes 23 1-minute portraits of Cambridge Residents posed with objects in locations of their choice, designed to provide a sense of them in their particular neighborhoods.

 

Other links from  Web Hub’s map of the “public”  visual arts go to the City of Boston Public Art sites and the Rose Kennedy Greenway.

 

Boston Art Map - Map Panel View - Screen Capture - 8.27.2014 (1)The Boston Art Map, accessible at maps.webhub.mobi/boston-art, is one of the first sites brought to “life” by newly launched “Yuvee, Inc.,” under the auspices of “WebHub” and “A Social Atlas of the Web.”   According to Yuvee founder Tim Higginson, WebHub is focused on enabling the next generation of Web experience for the “cross device”‘ lifestyle in which individuals use smartphones to access the web.

 

“An atlas is a collection of geographic maps, which help people find their way from A to B, learn and explore what is in an area and see connections between places, Higginson explains.  “Maps” of the Web do the same thing for people who are using the Internet. They give people an Instant, organized way to find and explore a whole of resources and the ability to switch easily among maps on different topics. At http://WebHub. mobi, “anyone can make a map of the Web on any topic,  and share the map with others.

 

According to Higginson, the map concept is ” a vast improvement” over traditional search engines, which deliver long, linear lists with items separated from the others, and require individual searches and sifting through pages of results. Such lists do not convey interrelationships and structure among items. Other resources, such as Pinterest, Tumblr, Facebook and Youtube tend to focus on single types of information. In contrast, he explains , “maps” of the Web can pull all these relevant items together in a structure, organized and annotated way, in a single URL that is always available from anyone’s smartphone, tablet, laptop, pc or other Web-enabled device.

 

The maps are independent of browser and OS, do not require downloads, syncing, re-doing searches, typing urls, or even knowing a  know a URL on a topic covered by a map to get an in-depth experience of the Web on that topic. What is more, Higginson says, “WebHub is free and respects its users’ privacy. “We hope this Boston Art ‘map of the Web’ gives people a richer, faster, easier way to learn about and enjoy all the incredible things that are going on in the visual arts in and around Boston..and that people enjoy all the other maps available at www..webhub.mobi.”

I note that it’s possible to advertise on WebHub, which, Higginson says, is its business model.

 

–Anita M. Harris New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing firm based in Cambridge, MA.




Kindle-Hachette dispute: What’s a (literally) poor author to do?

AMH Lincoln reading 09As an author, I’m having trouble getting my head around an email I received this morning from Amazon Kindle Direct publishing–charging Hachette Publishing Company with illegal collusion and asking me (and all authors) to demand that Hachette lower its ebook prices. Evidently, due to anti-trust settlement, Amazon can’t undercut Hachette e-book prices and is trying to renegotiate.  I ask you (and Amazon and Hachette): Are books a commodity? An art form? Something in-between? Does Hachette, with high-ish book prices, value the written word or is the company just out for high margins, of which most authors receive little?  Now, the New York Times reports, Amazon is calling on readers to pressure Hachette,  some best-selling authors are fighting Amazon,  and, as the following email shows, Amazon wants other authors to fight back.  I feel caught in the crossfire. Are we pawns in a battle between publishing giants? What is a  (literally) poor author to do? –Anita Harris, author, Broken Patterns, Professional Women and the Quest for a New Feminine Identity  and Ithaca Diaries.   Here’s this morning’s email from Amazon Kindle: Dear KDP Author,

Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year.

With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. 

Well… history doesn’t repeat itself, but it does rhyme.

Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive.

Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers.

The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books.

Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive.

Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We’ve quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.

But when a thing has been done a certain way for a long time, resisting change can be a reflexive instinct, and the powerful interests of the status quo are hard to move. It was never in George Orwell’s interest to suppress paperback books – he was wrong about that.

And despite what some would have you believe, authors are not united on this issue. When the Authors Guild recently wrote on this, they titled their post: “Amazon-Hachette Debate Yields Diverse Opinions Among Authors” (the comments to this post are worth a read).  A petition started by another group of authors and aimed at Hachette, titled “Stop Fighting Low Prices and Fair Wages,” garnered over 7,600 signatures.  And there are myriad articles and posts, by authors and readers alike, supporting us in our effort to keep prices low and build a healthy reading culture. Author David Gaughran’s recent interview is another piece worth reading.

We recognize that writers reasonably want to be left out of a dispute between large companies. Some have suggested that we “just talk.” We tried that. Hachette spent three months stonewalling and only grudgingly began to even acknowledge our concerns when we took action to reduce sales of their titles in our store. Since then Amazon has made three separate offers to Hachette to take authors out of the middle. We first suggested that we (Amazon and Hachette) jointly make author royalties whole during the term of the dispute. Then we suggested that authors receive 100% of all sales of their titles until this dispute is resolved. Then we suggested that we would return to normal business operations if Amazon and Hachette’s normal share of revenue went to a literacy charity. But Hachette, and their parent company Lagardere, have quickly and repeatedly dismissed these offers even though e-books represent 1% of their revenues and they could easily agree to do so. They believe they get leverage from keeping their authors in the middle.

We will never give up our fight for reasonable e-book prices. We know making books more affordable is good for book culture. We’d like your help. Please email Hachette and copy us.

Hachette CEO, Michael Pietsch: Michael.Pietsch@hbgusa.com

Copy us at: readers-united@amazon.com

Please consider including these points:

– We have noted your illegal collusion. Please stop working so hard to overcharge for ebooks. They can and should be less expensive.
– Lowering e-book prices will help – not hurt – the reading culture, just like paperbacks did.
– Stop using your authors as leverage and accept one of Amazon’s offers to take them out of the middle.
– Especially if you’re an author yourself: Remind them that authors are not united on this issue.

Thanks for your support.
 
The Amazon Books Team

P.S. You can also find this letter at www.readersunited.com   New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and Marketing firm located in Kendall Square, Cambridge, MA.




Boston writer, illustrator & marketer join forces to promote indie authors at Frankfurt Book Fair, 2014

2goglobalscrshtBoston children’s book author Irene Smalls has joined forces with artist/illustrator Cathy Ann Johnson and publicist Ayanna Najuma to establish 2GoGlobal Marketing--an agency to promote independent authors and small publishers at the Frankfurt International Book Fair, in October of 2014.

Frankfurt, the world’s oldest and largest book fair, is attended by some 300,000 publishers, buyers and authors seeking to purchase and sell international rights to books. Approximately 120 countries are represented, at some 1750 booths.

Typically, independent authors and publishers are not represented in Frankfurt.

But 2GoGlobalMarketing will exhibit books in a Frankfurt Book Fair front row booth, “hand sell” and actively search for international sales opportunities for select books, “ according to Smalls.

Smalls, an award-winning author who writes primarily for “diverse” or minority children, was told by her publishers there was “no interest” in her books internationally. But she found that was not true.  “Publishers from Lebanon and China expressed interest in my titles. I would not have known that without pursuing international rights sales on my own.”

According to Johnson: “Authors and illustrators must be entrepreneurs.  Being represented in Frankfurt is the next step in developing our brands and literary businesses.”

Najuma, who will direct 2GoGlobalMarketing’s promotion at the show, said: “Many representatives merely place books on a shelf in a booth. 2GOGlobalMarketing will showcase individual books and seek out buyers at events and venues throughout the show.”

2GoGLOBALMarketing is currently accepting a small number of select titles to showcase, for a $500 fee.  Authors  and small publishers may apply through August 31, 2014 via the 2GoGLOBAL website www.frankfurt2014.com.

Authors represented by 2GoGLOBAL  are also welcome to hold book signings at the 2GoGlobalMarketing booth.

–Anita M. Harris
Anita Harris is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity (2014) and Ithaca Diaries (forthcoming, 2015).

New Cambridge Observer is a publication of the Harris Communications Group--an award-winning PR and marketing firm based in Cambridge, MA.