With three days to go, the kickstarter campaign for BTW (Behind the Walls)  –a multi-platform media company devoted to beautiful, healthy, energy efficient and sustainable home, .is 85% funded.  Led by our friend and Cambridge Innovation Center colleague Harold Simansky, BTW needs $3K to get to $25K tor will take in nothing at all. I hope you’ll support the project. Here’s a link to the kickstarter site:

Harold writes:

Environmentally sound, healthy homes can be as stylish as they are sustainable; as beautifully designed as they are responsible; as glam as they are green… and a lot less expensive than you might think.

Now that eco-awareness is (finally and thankfully) skyrocketing, the country has exploded with new ideas for the home—everything from innovative, energy-saving technologies and home automation systems to products, decors, and furnishings that are toxin-free, sustainable and beautiful. Now you can live a green life at home without having to choose between what’s eco-friendly and what’s style-friendly, what’s efficient and what’s expensive.

BTW is here to keep homeowners on the cutting edge, building a community that shares our vision of healthy, energy-efficient and sustainable building and renovation practices, met with beautiful design. We’re also here to educate the community about service providers and funding—in the form of thousands of rebates and incentive programs—to make that possibility a reality. We want to make it clear that living a healthy, energy-efficient, and happy green lifestyle is within reach… and it all begins in the home.

What We Do

We’re creating a vibrant community of forward-thinking homeowners with BTW: Behind the Walls, a multi-platform media company that combines a magazine (both print and online), a website, social media, videos, blog posts, creative events, and—soon to come—podcasts and ecommerce, to help consumers envision and create a new kind of home and lifestyle.

Our goal is to help all homeowners understand, as they undertake some 20 million home improvement projects every year, how to do it more efficiently, more stylishly, greener, and healthier, using the best products, services and funding.

https://www.kickstarter.com/projects/959029715/btw-the-magazine-of-beautiful-healthy-and-sustaina?ref=home_featured

–Anita M. Harris
Anita Harris is a writer and communications consultant in Cambridge, MA.
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and digital marketing firm based at the Cambridge Innovation Center, in Cambridge, MA.

Hi! I’m thrilled with the outpouring of support for Ithaca Diaries– including that of current students and recent grads.

Alex Tomasi, a 2014 Boston University communications grad (and race car driver!)  has offered a beautiful, whimsical poster as a new reward–(shown below the cover photo).

You can meet Alex and other 20-something supporters– Erin Euler, Eric Morris (Cornell 2012),  Grant Randall  and Ben Whiting  via their brief You Tube videos….and I hope at the launch party in January.

Any and all contributions welcome–including $1 and $5.  Every little bit helps–and also raises projects in the kickstarter rankings and attracts more views. It would also be great if you’d’ share this email and the kickstarter link on social media.

Here’s the kickstarter link:
https://www.kickstarter.com/projects/1639099206/ithaca-diaries-coming-of-age-in-the-1960s.

It does look like we’ll reach the goal soon…which means that Ithaca  Diaries will be available for holiday gift giving. Additional $$ will allow a Kirkus review to let bookstores and libraries know it’s available–and still more will go toward an interactive Web site.

Many many thanks,
Anita M. Harris

Anita M. Harris is a writer and communications consultant in Cambridge, MA.
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing firm, based in Kendall Square, Cambridge.

Ithaca Diaries Cover

I’m ecstatic to have finally launched a kickstarter campaign to bring Ithaca Diaries to life! And that the campaign is now already featured as a staff pick! Here’s the link…https://www.kickstarter.com/projects/1639099206/ithaca-diaries-coming-of-age-in-the-1960s?ref=category_recommended .

In case you can’t quite see the writing on the cover, left:

Ithaca Diaries is  coming of age memoir set at Cornell University in the tumultuous 1960s. The story is told in first person from the point of view of a smart, sassy, funny, scared, sophisticated yet naïve college student (moi) who can laugh at herself while she and the world around her are having a nervous breakdown. Based on diaries, letters, interviews and other primary and secondary accounts of the time, Ithaca Diariesdescribes collegiate life as protests, politics, and violence increasingly engulf the student, the campus, and the nation.  I hope my irreverent observations will serve as a prism for understanding what it was like to live through those precarious times. While often laugh-out-loud funny, I believe they provide meaningful insight into the process of political and social change from which we are reaping the benefits, today.

It would be great if you’d share this blog with anyone who might be interested….and contribute to the kickstarter campaign!
Many thanks, Anita

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and Marketing firm based in Cambridge, MA.
Anita Harris is it’s Managing Director. She is also the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity. 

Boston children’s book author Irene Smalls has joined forces with artist/illustrator Cathy Ann Johnson and publicist Ayanna Najuma to establish 2GoGlobal Marketing--an agency to promote independent authors and small publishers at the Frankfurt International Book Fair, in October of 2014.

Frankfurt, the world’s oldest and largest book fair, is attended by some 300,000 publishers, buyers and authors seeking to purchase and sell international rights to books. Approximately 120 countries are represented, at some 1750 booths.

Typically, independent authors and publishers are not represented in Frankfurt.

But 2GoGlobalMarketing will exhibit books in a Frankfurt Book Fair front row booth, “hand sell” and actively search for international sales opportunities for select books, “ according to Smalls.

Smalls, an award-winning author who writes primarily for “diverse” or minority children, was told by her publishers there was “no interest” in her books internationally. But she found that was not true.  “Publishers from Lebanon and China expressed interest in my titles. I would not have known that without pursuing international rights sales on my own.”

According to Johnson: “Authors and illustrators must be entrepreneurs.  Being represented in Frankfurt is the next step in developing our brands and literary businesses.”

Najuma, who will direct 2GoGlobalMarketing’s promotion at the show, said: “Many representatives merely place books on a shelf in a booth. 2GOGlobalMarketing will showcase individual books and seek out buyers at events and venues throughout the show.”

2GoGLOBALMarketing is currently accepting a small number of select titles to showcase, for a $500 fee.  Authors  and small publishers may apply through August 31, 2014 via the 2GoGLOBAL website www.frankfurt2014.com.

Authors represented by 2GoGLOBAL  are also welcome to hold book signings at the 2GoGlobalMarketing booth.

–Anita M. Harris
Anita Harris is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity (2014) and Ithaca Diaries (forthcoming, 2015).

New Cambridge Observer is a publication of the Harris Communications Group--an award-winning PR and marketing firm based in Cambridge, MA.

I’m very pleased to report  the launch of Virtual Book Group–which has chosen my book, Broken Patterns, Professional Women and the Quest for a New Feminine Identity as its featured summer read.

Virtual Book Group is an exciting new venture of digital marketing guru (and chief operating bookworm) Christina Inge.  Readers from all over the world can  to join for free to share their thoughts about selected books and related topics with one another and with authors, over time.

Inge said: “We created Virtual Book Group for people who love books, and love talking about them–whenever and wherever they are. 

“This summer, we’ll be reading Broken Patterns: Professional Women and the Quest for a New Feminine Identity.  Based on interviews with women who entered male-dominated careers in the 1970s and 1980s, Boston author and reporter Anita M. Harris looks at the intergenerational patterns of women’s lives. She shows how the experiences of mothers and grandmothers influence career decisions, and traces the impact of rapid technological and social change on family structures, psyches, and gender roles. 

“As with all summer books, ours is full of great stories, riveting drama, and lessons learned. But it’s not a potboiler. It’s an eye-opening look at generations of women in the workforce that picks up where Lean In leaves off.” 

As the author, I’ll be chiming in for online and video chats through August–and, possibly, beyond.

It’s free to join–but you do need to REGISTER.
If you’d like to buy Broken Patterns,  It’s available at the Harvard Bookstore, on Amazon and Kindle...as well as  Kobo, Apple, Inktera,  Nook, Page Foundry and Scribd.   You can find more information, photos, readers’ comments and tell your own story at Brokenpatternsbook.com.

–Anita M. Harris

Anita M. Harris is an author and communications consultant based in Cambridge, MA.
New Cambridge Observer is a publication the Harris Communications Group, an award-winning marketing and PR firm located in kendall Square, Cambridge.

We are within days of the anniversary of the first revelations from Edward Snowden’s archive of NSA documents. The drum beat of new stories emerging from this trove continues even to this moment.¹ So, Glenn Greenwald’s book, No Place To Hide: Edward Snowden, the NSA, and the US Surveillance State might be greeted with a yawn, what could be new?

In fact, there is much that is new about how these stories have come to light and a very good overview of what we have learned about what Greenwald calls the US Surveillance State. This is a book in two parts. The first 89 pages read like a cross between a detective thriller and a spy story. There are hand offs of thumb drives at airport boarding gates, virgin computers, cell phones sealed off from the reach of the NSA by removing batteries or stuffed in freezers, meetings with a yet to be identified Snowden by an unsolved Rubik’s cube in hand. This part of the book also establishes who Snowden is and how he thinks and views the world and his place in it. This latter introduction of Snowden is completely consistent with the person we have already come to know through his video interviews broadcast a year ago.²

The second half (really it is 170 pages) is a well organized exploration of what has been revealed so far of the NSA’s goals and programs.

THE GIANT SUCKING SOUND – “COLLECT IT ALL”

It is chilling to understand that the internal ethos of the NSA is summed up by the phrase “collect it all” where “it” is all of the information flows in the telephone and internet in the world.  As expressed in the presentation slide “New Collection Posture” from 2010, this is implemented through six strategies: “Sniff It All”, “Know It All”, “Collect It All”, “Process It All, “Exploit It All, and “Partner It All”. Even if you have been following the revelations as published in the various news sources favored with direct access to the Snowden documents, it was hard to envision quite how comprehensive the vision of the NSA is.

BUREAUCRATS DRESSED UP AS JUDGES

Greenwald reiterates the well-known fact that so-called court, the Foreign Intelligence Surveillance Court, set up by congress to oversee activities of the NSA, FBI and others engaged in intercepting communications is not even an effective administrative element. He notes that in 2012 the “court” did not deny a single on of the 1789 applications. As i have argued earlier³ this so-called court lacks most of the important features that our tradition requires of a court – openness, representation of the plaintiff by a lawyer, and ability to confront accusers. The FISC is just a bunch of bureaucrats dressed up as judges.

BENIGN META DATA

Another issue that Greenwald deals with is the claim by the government and its apologists in the media and academia that the collection of meta data is not really an intrusion on privacy – the NSA is not collecting the content of the communications.(( earlier I have twice commented on this issue: “NSA Vacuuming, Meta Data, Mistaken Misleading Metaphors” and “The Uses of Metadata – an experiment you can conduct with your own life’s metadata“)) In a very telling note Greenwald repeats other privacy activists challenge to those claiming that meta data is benign that they release the meta data for all of their phone calls, emails, and other electronic communications. None have thus far taken up this challenge.

Greenwald touches on many other topics: the role of corporations, surveillance of US allies, many NSA software tools to exploit their data warehouses, privacy in human identity, and more.

In closing, Greenwald’s book is an excellent overview of the issues presented to date by the work done to understand the Snowden documents. And, it is actually a great read with its detective/spy thriller opening that engages the reader so effectively in the drama of the early days of the Snowden whistle blowing.

1. NSA Collecting Millions of Faces from Web Images http://www.nytimes.com/2014/06/01/us/nsa-collecting-millions-of-faces-from-web-images.html accessed 06012014 [↩]
2.  http://www.theguardian.com/world/video/2013/jun/09/nsa-whistleblower-edward-snowden-interview-videoand http://www.theguardian.com/world/video/2013/jul/08/edward-snowden-video-interview both accessed 06012014 [↩]
3. “FISA Court – Not a Court – an Administrative Rubber Stamp – Bureaucrats Dressed Up as Judges” http://currentmatters.markorton.com/2013/07/fisa-court-not-a-court-an-administrative-rubber-stamp-bureaucrats-dressed-up-as-judges/ [↩]

–Mark Orton

This review was originally posted at

Current Matters

thoughts on the passing scene from Mr. Wonderful’s World

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA. Mr. Orton is a HarrisCom advisor.

Image for Life Science Innovation Day 2014

On Tuesday, June 3, the Massachusetts Life Science Center (MLSC) will host  its 7th Mass Life Sciences Innovation  Day at the Harvard Club on Commonwealth Avenue, in Boston. Billed on its Website as “the biggest day for life sciences startups and innovation in the Commonwealth of Massachusetts,” Mass Life Science Innovation Day is  “a high-energy, hands-on event” at which scientific leaders and business experts mingle with scientists, post-docs, professors, entrepreneurs, innovators, and venture capitalists.  

“This is one of the best opportunities to hear about trends affecting life sciences start-ups and to learn about new technologies that are ready for commercialization, ”  according to Abigail Barrow, Director of the Massachusetts Technology Transfer Center and the conference chair,  

A central question to be addressed at the event involves creativity, according to Barrow. That is, can researchers still be creative with the organizational and financial demands that are placed on research environments?  Do corporations and academics still have the courage to allow their teams to be really creative? If you want to do interesting and exciting science can you still get the funding? How does business and finance leadership view creativity?

“Our speakers and panelists will discuss the current battle to create innovation friendly environments and its impact on entrepreneurs and young researchers finding jobs.”

The morning session will feature a keynote address by Mark Levin, who will speak about how Third Rock, the  venture capital firm he founded,  invests in new companies.

 Brock Reeve, Director of the Harvard Stem Cell Institute, will be the luncheon speaker.
Morning and afternoon breakout sessions featuring more than 40 speakers will cover scientific topics such as indication selection, experiment design and managing research programs as well as entrepreneurial topics including  “how to join the venture capital club,”  how to pitch your new idea, and “where to find money to fund your start-up.”

Some 30 early-stage companies and major research institutions will present posters and compete for prizes to be awarded at the close of the day by State Senator Karen Spilka.  The award-winners will be chosen by 20 Life Science CEOS and biotech leaders who will also attend a closing reception. The reception will include an Innovators Marketplace offering resources needed to commercialize an invention.

 More information on the program and registration is available on  the MLSC website at  –http://www.mattcenter.org/malsi-day-2014/home.html .

Here’s a link to the agenda and a complete list of speakers.
Conference fees range from $60 for students  to $550 for two marketplace exhibitors.

Massachusetts Life Sciences Innovation Day was  developed by the Massachusetts Life Sciences Start-up Initiative (MALSI)–a platform organization that brings together all major public and private entities in the State that are committed to building the next generation of Massachusetts companies. MALSI’s mission is to ensure that Massachusetts maintains its lead as the #1 region in the world to start, nurture and grow life sciences companies.  MALSI partners include: Massachusetts Technology Transfer Center, MassBio, Mass Medical Angels, TiE Boston, and several major universities and research hospitals.

–Anita M. Harris
Anita Harris is an author, photographer  and communications consultant based ib Cambridge, MA. 

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm based in Cambridge, MA.