Authors Susan Coppack, Rick Wiggin, and Anita Harris; moderator Neil O’Hara. Photo by Katherine O’Hara. :

I was pleased to join Susan Coppack and Rick Wiggin on a panel about independent book publishing held at the Lincoln, MA Library on Wednesday, May 14, 2014.  All members of the Write Stuff, the Library’s writers group,  we’d each published a book in the past year–and had experienced both the excitement of having a book come out and the challenges of production and marketing. Link to video.

Susan told  the audience that she used a turnkey service from Book Baby to create and distribute her book, Fly Away Home: A Coming of Age Memoir, in electronic form. She said that had she realized how much time and effort it takes to market a book, she would have delayed publication by several months in order to reach her audience.  Fly Away Home describes her unusual childhood and adolescence as the daughter of disengaged parents, continuing through early adulthood until her mother’s death.  As described by moderator Neil O’Hara, who organized the panel: “At  25,000 words, the book is too long for a magazine but too short to interest traditional publishers, an example of how technology has opened up a new market for works of intermediate length, called “e-singles” in industry parlance. “Selling at “$1.99 on a multitude of electronic platforms, Coppack said she’s not in it for the money. Rather, she hopes to build an audience in order to engage in discussion with her readers.

Rick Wiggin is the author of Embattled Farmers: Campaigns and Profiles of Revolutionary Soldiers from Lincoln, Massachusetts, 1775-1783,a history of the revolutionary war focusing on the military service of Lincoln residents during the conflict, including profiles of the 256 documented combatants. The Lincoln Historical Society published Wiggin’s book in hardback and paperback. Wiggin described a painstaking editing process for which he is now grateful, a highly successful launch party that attracted some 300 people last July 4, and hundreds of sales there and at various historic sites on the East Coast. At some 1500 pages, the book sells for $30. Rick advised thinking carefully about whether to choose digital or offset printing. Digital  printing eliminates many of the mechanical steps required for offset printing such as making films and color proofs and thus offers quicker turnaround time and lower costs for very small print runs. Offset printing,  he suggests, can offer higher image and print quality and costs less as quantity increases.

Last but not least, I described the incredible number of steps involved in publishing Broken Patterns: Professional Women and the Quest for a New Feminine Identity, which tells the stories of generations of American  professional women. Originally published by Wayne University Press, it had gone out of print.   I  purchased back the rights, updated the book and published the new edition in both e-book and paperback formats through Cambridge Common Press, my own publishing imprint. I used Amazon.com’s publishing arm “CreateSpace” and Kindle.  Broken Patterns is now available on Amazon.com and Kindle, and in the Harvard Book store, in Cambridge.

I’ll write more about the publishing and the marketing processes in future blogs. For now, suffice it to say that all of us feel a bit overwhelmed by the  time, energy, strategy and skill  it takes to write, publish and market a book.

If you want to know exactly what we said, here’s a link to a video of our presentation.

–Anita M. Harris

Anita M. Harris is the author of Broken Patterns: Professional Women and the Quest for a New Feminine Identity and Managing Director of the Harris Communications Group, an award-winning PR and marketing firm based in Kendall Square, Cambridge, MA.

Pleased to announce that our imprint, Cambridge Common Press, has launched a new edition of Broken Patterns, Professional Women and the Quest for a New Feminine Identity . The release is timed to Women’s History Month (March, 2014).

Broken Patterns,  by award-winning journalist Anita M. Harris (that would be me)  traces the experiences of 40 American professional women who entered male-dominated careers in the 1970s and 1980s. Placing these groundbreaking women in generational context along with their mothers and grandmothers, the book outlines a “push-pull” pattern of historical development going back to the Colonial period in America.

The new (2nd) edition adds stories of present day college students and recent graduates, a new preface and an afterword assessing how far women have come since Broken Patterns was originally published, in 1995.

In the 19th century and again in the 20th,  Harris writes, the more women left the home for paying work in one generation, the  deeper the societal belief in domesticity for women in the next.

A “push-pull” pattern first became apparent when,  to Harris’ surprise, women told her they chose their careers because they didn’t want to emulate their mothers, who were homemakers in the 1950s–but described grandmothers who had worked outside the home in the early 1900s.

In light of the struggles of today’s working women to balance careers and families, Harris asks, what does such a push-pull dynamic portend for the future?

Unlike several new books arguing that women’s quest for equality has stalled, Harris takes a hopeful view, suggesting that “progress is not linear, nor cyclic, but spiral.”  As individuals and as a society,  she writes, “we  push forward toward a goal, reach an impasse, pull back  to retrieve and reintegrate aspects and values of the past, building new frameworks in which to move forward, once again.”

The book will be of interest to all working women because it shows how their life decisions may be influenced—consciously or unconsciously—by mothers’ and grandmothers’ lives.

NPR Reporter and author Margot Adler calls the book  “A splendid study of professional women.”

Broken Patterns Second Edition  [ISBN 978061590615907062] is available from Amazon.com, Kindle.com, and  the Broken Patterns E-store.   It will soon be available at the Harvard Bookstore, in Cambridge, MA.

For more information, please visit the Broken Patterns Website at http://brokenpatternsbook.com, or http://Cambridgecommonpress.com.

New Cambridge Observer is a publication of the Harris Communications Group, a PR and marketing firm based in Kendall Square, Cambridge, MA.

With the job market looking up for 2012 grads–especially in health care and communications fields,  according to   the National Association of Colleges and Employers  and  Reuters– I was very pleased to join Stephen Smith of the Boston Globe and Lara Salahi  of ABC News in speaking to Emerson College students about careers in health communications.

Our panel, on April 5 was one in a series comprising Emerson’s “Communications Week.”  It was moderated by Bridgette Collado, who teaches at Emerson.

Stephen Smith,  now the Globe’s City Editor,   traced  his career as a health reporter from his early days  at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals  in order to bring their plight to public attention.  He pointed out that while in Massachusetts, most people have access to health care,  in other parts of the US, this is not the case.  He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene  , a 14-year old  girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.  Smith said he found Reginette  inspirational–and that he was pleased that his reporting had led readers to  provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.

Lara Salahi, an ABC News  health producer, emphasized  the importance of  telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a  husband and wife who are raising three autistic daughters;  and the third  parents of an autistic son who died young of a seizure disorder.

Anita Harris
I described my career as somewhat unusual–mainly driven by the vagaries of the economy. I became a journalist by starting  a newspaper with college friends; worked in print, radio and television in New York City,  taught college, and went into public affairs when my college downsized.  I emphasized that with economic and technologic changes, versatility is key; it’s important to have  skills in all media, enjoy change, and if you’re going to do work independently you have to like to  market yourself.

I also outlined the broad changes I’ve  noticed.  When I started out in,  print and broadcast journalism operated in separate silos and major  news organizations had tremendous power to control and shape the information reaching the public.  Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information.  The results are both positive and negative.

Convergence of media
For example, the  Globe,  previously print only, now has online version that includes video reports.  Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public  in a variety of ways.  However, with staff cutbacks, many journalists are working harder now than in the past;   I’m concerned that  covering stories in multiple  media could diminish the number and depth of stories on which they report.

Dissipation of control
I think  it’s great that  anyone with access to a computer can provide information to the world.  But without vetting by bona fide, trained journalists,   this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.

—-Anita M. Harris
Anita Harris is a writer and content strategist in Cambridge, MA.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.