With the job market looking up for 2012 grads–especially in health care and communications fields,  according to   the National Association of Colleges and Employers  and  Reuters– I was very pleased to join Stephen Smith of the Boston Globe and Lara Salahi  of ABC News in speaking to Emerson College students about careers in health communications.

Our panel, on April 5 was one in a series comprising Emerson’s “Communications Week.”  It was moderated by Bridgette Collado, who teaches at Emerson.

Stephen Smith,  now the Globe’s City Editor,   traced  his career as a health reporter from his early days  at the Miami Herald through his many years at the Globe--describing a drive to tell the stories of individuals  in order to bring their plight to public attention.  He pointed out that while in Massachusetts, most people have access to health care,  in other parts of the US, this is not the case.  He also described his coverage of the 2010 earthquake in Haiti, focusing on the story of Reginette Cineliene  , a 14-year old  girl who lost her father, a sister, her home and a leg, spent a year living in a tent encampment, was often hungry, yet still managed to study with the goal of one day becoming a doctor.  Smith said he found Reginette  inspirational–and that he was pleased that his reporting had led readers to  provide Reginette’s remaining family with money to rent a home and pay for an artificial limb.

Lara Salahi, an ABC News  health producer, emphasized  the importance of  telling the stories of “real” people-as opposed to focusing on reports by experts. She used three brief slide/video shows to illustrate the hope and difficulties autism brings to families. One featured a young man who had wanted to be a doctor but, instead, went into radiation diagnostics; a second a  husband and wife who are raising three autistic daughters;  and the third  parents of an autistic son who died young of a seizure disorder.

Anita Harris
I described my career as somewhat unusual–mainly driven by the vagaries of the economy. I became a journalist by starting  a newspaper with college friends; worked in print, radio and television in New York City,  taught college, and went into public affairs when my college downsized.  I emphasized that with economic and technologic changes, versatility is key; it’s important to have  skills in all media, enjoy change, and if you’re going to do work independently you have to like to  market yourself.

I also outlined the broad changes I’ve  noticed.  When I started out in,  print and broadcast journalism operated in separate silos and major  news organizations had tremendous power to control and shape the information reaching the public.  Today, increasingly, we are experiencing a convergence of media, in which news organizations are employing multiple media to reach their readers–and no longer monopolize the flow of information.  The results are both positive and negative.

Convergence of media
For example, the  Globe,  previously print only, now has online version that includes video reports.  Reporters for public radio are asked to blog and carry cameras; many reporters and editors are using social media–all of which have the potential to inform the public  in a variety of ways.  However, with staff cutbacks, many journalists are working harder now than in the past;   I’m concerned that  covering stories in multiple  media could diminish the number and depth of stories on which they report.

Dissipation of control
I think  it’s great that  anyone with access to a computer can provide information to the world.  But without vetting by bona fide, trained journalists,   this democratization makes it difficult to know where information is coming from, how good it is, and, to play on words, where the truth lies– presenting special difficulties for health communicators.

—-Anita M. Harris
Anita Harris is a writer and content strategist in Cambridge, MA.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.

Speaking at the British Consulate in Kendall Square, last week,  Morgan Stanley Chief Market Strategist David Kelly predicted slow (3%) growth for the US economy in 2012–unless  there are no major disruptions  like  last year’s  Arab Spring, the European Debt Crisis,  the Tsunami in Japan or  what he termed a “home grown” crisis like the one created when Congress allowed this country to hover on the brink of default rather than raise the debt ceiling.

While the deficit is cause for concern, he said, a default would have thrown the nation into a true “great depression.” In diminishing its debt,  the US should proceed slowly. Both tax and entitlement reforms are needed, he said, and moving bit by bit can lead to a balanced budget within 7 years (?) whereas trying to change everything all at once could lead to disaster.

Despite the crises of  2011,   he pointed out, the Standard and Poor’s Index ended up  just .003 percent lower than it had been  at the year’s start. The coming year will  be one of uncertainty, but “the US economy can grow through that, ” he said.

According to Kelly,   factors in several areas will  likely lead to growth:

Housing:
-The  current very low level of housing starts, low inventories and  rising rents will lead to greater demand for homes, especially as consumer finances continue to improve.

-With mortgage rates at 3.8 percent, consumers are refinancing their homes, which means that consumers now have 14% disposable income, compared with 11% in 2007.

-This is the most affordable housing market “ever. ” Mortgage payments now account for  just 10 percent of average household income–which means that people have more money to spend elsewhere.

Automobile:  

-The age of the average vehicle in the US has risen from 9.8 several years ago to ten years;  as cars break  down, sales will go up.

Capital Spending
-Companies have held back on capital spending; as confidence rises,  spending will increase.%.

The key to it all, he emphasized, is confidence that the economy will improve.  Still, he said, he wished that  Ben Bernacke and the Federal Reserve Bank would take the year off “to work on their golf game” instead of telling people that interest rates will remain low for the next few years–which encourages people to put off spending.  What is more, he said,  keeping interest rates low will discourage banks from lending–because they do not want to be locked in to low rates for thirty years, when they know that rates are likely to rise a few years from now.

A link to Morgan Stanley’s  Guide to the Markets for Q1 2012     is available at

https://www.jpmorganfunds.com/cm/Satellite?pagename=jpmfVanityWrapper&UserFriendlyURL=insidemarket_browsetheguide

—Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a strategic PR firm specializing in integrated marketing communications, thought leadership,  media relations and social media for companies in health, science, technology and energy, worldwide.