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Georgia O’Keeffe Inspirational at the Peabody Essex

Still thinking about the fabulous Georgia O’Keeffe show I saw last Sunday at the Peabody Essex Museum, in Salem, MA. “Georgia O’Keeffe: Art, Image, Style,”  is a retrospective going back to O’Keeffe’s high school years. It continues through her experiences in Chicago, Texas, New York City, Lake George, New Mexico and beyond her lifetime, to the present day.

 

 

The exhibit  features not only her art work through those years, but also year-book entries, photos of and by O’Keeffe, video of a conversation in which she says she was lucky that her work coincided with her time and was liked but that her paintings might have been better if she’d remained unknown.

Central to the show is the distinctive clothing she designed and wore–presented in relation to her paintings.

 

 

 

 

The show includes video from a 2018 fashion show in which models prance on a runway. wearing styles like those originated by OKeefe.(immediately below)

My friend E remarked on O’Keeffe as a feminist force. But while O’Keeffe was a ground breaker in the art world and is sometimes referred to as “the mother of abstract art,” a PEM commentary points out that she insisted throughout her career that she did not want to be considered a female artist…but simply an artist.

I did wonder what would have happened if famed New York City photographer Alfred Stieglitz, 30 years her senior, had not seen her work when she was a young artist and championed it–and her; if she had not moved to New York and married him; if he had not taken and shown photograph after photograph of her; if she had not had the safety and freedom afforded by Stieglitz and his family wealth in NY and Lake George. But an example of the early commercial artwork (left), on which she embarked to supplement her Texas teaching salary, makes me certain she would have become renowned on her own.

 

 

While I love most of O’Keeffe’s  paintings, I’m less enamoured of her fashion, which the show presents as an element of her artwork.  In my view, it seems to have become more traditionally masculine–with chunky-looking  black suits ordered from a men’s clothier in Hong Kong– as she moved on in life.(Or, as women’s societal roles changed?) 

 

 

 

 

 

 

 

 

 

 

 

I’ve  seen quite a few O’Keeffe shows over the years..several in New York, and one in Glens Falls, NY, near Lake George– but this is the first I’ve seen that incorporates and integrates so many aspects of her life.

I would have liked to have been told a bit more about O’Keeffe’s childhood and family and about her relationship with Stieglitz, but then, there’s Wikipedia for that. All in all, I found the exhibit of an artist who worked well into her 90s enriching and inspirational.

 

Should also mention the wonderful docent and ceramic artist/jewelry maker who told me that the unlabelled photos were taken by O’Keefe and encouraged me and other visitors to share our comments and photos on Instagram.  Also, btw, the PEM  cafeteria serves the richest, thickest hot chocolate I’ve ever tasted.

Georgia O’Keefe, Art, Image, Style will be at the Peabody Essex Museum, Salem, MA, Dec. 1-April 1, 2018. 

–Anita Harris
Anita M. Harris is a writer, photographer and communications consultant  basedin Cambridge, MA. She is the author of Ithaca Diaries, Coming of Age in the 1960s, and Broken Patterns: Professional Women and the Quest for a New Feminine Identity.

New Cambridge Observer is a publication of the Harris Communications Group, a PR and content marketing firm based in Kendall Square. :




Wearables & Robots: Can Digital Innovation Transform Health Care? Part II

Wearables, robots, monitors, and IT systems for long-term care and  delivery systems. 

Part I Overview, Watson, Analytics
Part II digital devices, long term care.
Part III Apps, devices, roadblocks

At a recent health systems innovation organized the MIT/Sloan MIT  Initiative for Health Systems Innovation (HSI), experts from a variety of fields described current and envisioned methods for streamlining, personalizing and cutting the costs of health care in the US.  Among them were : wearables; robots; sophisticated monitors;  and digital methods to better coordinate communication and care.

 

Long Term care
On a panel covering digital innovation and long-term care, Thomas Grape, founder, chairman and CEO of Benchmark Senior Living,  described a variety of digital devices and methods used in his more than 60 facilities and elsewhere to improve care,  streamline operations and  cut costs amid a projected shortage of elder care workers.

Among digital innovations for patient care are:

  • “Real time” monitoring and location systems to keep track of patients in dementia wards
  • Wearables (such as vests or bracelets) with sensors that monitor movement to prevent falls
  • Virtual and augmented reality devices such as “Wayback,” designed to enhance the experiences of individuals in early stages of mental decline—for example, by allowing them to “visit” faraway places or feel that they are attending historic events.
  • Robots, such as”Jibo,” to keep patients company and entertain them. The robot, Jibo is “powered” by face and voice recognition. According to the Jibo Web site, the robot “remembers” people and builds “relationships” with everyone “he” meets.  Engineered by “character designers,” the robot has a “3-axis motor system” and “the moves” to match the personality of the human it is interacting with.
  • Monitors that respond catastrophic events and proceed along“critical paths”: for example, by calling an ambulance and transferring a nursing home resident’s file even before a nursing home knows a patient has fallen and needs to go to the hospital.

Digital innovations for facilities and operations aimed, largely, at reducing staffing costs include:

  • Monitors to measure light levels in hallways
  • Exoskeletons,  worn by staff to cut the number of aides needed to lift and assist patients
  • Robotic machines to help people in and out of chairs and toilets
  • Automation of repetitive” back-office” business tasks.

 

Healthcare Delivery and Health Management

IT-Based Startups
On a panel showcasing three young companies, entrepreneurs described new methods for streamlining and coordinating healthcare delivery and management.

  • Elliot Cohen, founder and chief technology officer of Pillpack, described his company’s “behind the scenes” effort to make managing and taking medication a “delightful” experience for patients. “Pillpack” uses information technology to coordinate physicians’ prescriptions and insurance companies in order to prepackage and send medication to patients exactly as it will be taken.
  • Liz Boehm, research director of the Vocera Communications Experience Innovation Network explained that her company is focused on “unified clinical communications.” Vocera employs digital technology to align and manage workflow by connecting  patients, clinicians, and clinical systems.
  • Health Reveal offers “a cloud-based digital health solution” to detect, monitor, and recommend prevention options for patients at risk for developing full-blown chronic disease, according to Christine Tsien Silvers, MD, the company’s chief medical officer. The system, paid for by insurers, includes not only purchasers, payers, providers and accountable care organizations but also patients, (who receive financial incentives for adherence to recommendations), pharmaceutical companies and device manufacturers, Silvers said.

In Part 3, I’ll describe promising mobile apps for behavioral health; personalized care and long-distance care as well as new state models to integrate community, health and social systems so as to better track and care for patients. I’ll also report on roadblocks to change.

LINKS TO
Part I Overview, Watson, Analytics

Part II digital devices, long term care.
Part III Apps, devices, roadblocks

 

Videotapes and photos of the conference, held November 29, 2017,  are available at http://mitsloan.mit.edu/alumni/events/2017-cambridge-health-conference/

–Anita M. Harris

Anita Harris is a writer and communications consultant focusing on health, science and technology.
New Cambridge Observer is a publication of the Harris Communications Group, a content and digital marketing firm based in Cambridge, MA.




Women’s March Photos, Cambridge 2018

Had a great time at this year’s women’s march…Much good cheer; great signage, and a wide range of participants. At about 2 pm, half-way through, a police officer told me that the crowd estimate was 4000…but he believed the number of participants was twice that, and I’d guess even a few more. (Given that there were only about 10 porta-potties, I’d also guess that was many more than the organizers expected). The sound system left something to be desired (from my perch on a monument, I could see the speaker but not hear an understandable word) but I much enjoyed the creativity of the signage and enthusiasm of the attendees.

–Anita Harris
Anita M. Harris is a writer and communications consultant based in Cambridge, MA. She is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity  

and Ithaca Diaries, Coming of Age in the 1960s. 

New Cambridge Observer is a publication of the Harris Communications Group, a pr and content marketing firm  in Cambridge.

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Can Digital Innovation Transform Health Care? Part I

Imagine this: a city homeless shelter serves breakfast and dinner, but not lunch. Hungry residents regularly go to the fire station next door, complain of chest pain, get taken by  ambulance to the hospital ER where they are evaluated, at high cost, given lunch, and then transported back to the homeless shelter in time for dinner.

Such was a scenario laid out recently at the MIT Sloan School as an example from an inefficient US social and health care system that cannot adequately keep track of patients, manage health of the poor, or control costs.

The scenario was described by Jason Helgerson, Medicaid Director for the New York State Health Department, at a day-long conference entitled “Health Systems Innovation.”  At the November 29 conference,  experts from industry, government, science, medicine and academe laid out some of US health care’s daunting problems, along with new visions and hoped-for solutions —many powered by digital innovation.

In introducing the sessions, which were organized by the MIT Sloan Initiative for Health Systems Innovation (HSI), moderator Jay Levine  pointed out that, today, there is more uncertainty regarding health care than at any time since the enactment of Medicare in 1965—a result of “overwhelming” political turbulence and concerns about health insurance and a tax plan that could upend the health industry and lead to huge, unsustainable losses in health delivery. Levine is retired principal of ECG Management Consultants, Inc.

 Retzef Levi,  an MIT/Sloan management professor whose department hosts HSI, outlined burgeoning health issues that accompany an aging US population. He emphasized the need to “sow seeds now”  for a “visionary, futuristic system”  to prevent disease  and know who is at risk in order to reduce future illness.

Such a system would  integrate local, state, and national systems, medical  and behavioral disciplines, primary,  specialty and community care, Retsef said.  Providers would be paid for performance rather than tasks undertaken. There would be a workforce sufficient to handle the nation’s long term care needs, personalize diagnosis and treatment. The system would make full use of  digital health innovations such as big data, analytics, sophisticated devices and mobile apps without losing the best aspects of human care.

After Levi’s remarks, Levine asked, “ in light of huge current losses in the system, where does the money come from to fix it?”

Panelists at the day long meeting never fully answered that question, but they did lay out a variety of promising digital approaches that could lead toward transformation, as well as roadblocks to change.

Analytics, machine learning and artificial intelligence
In a panel on “Machine Learning in surgery and cancer”, MIT PhD Candidates Jack Dunn and Daisy Zhou described analytic tools, based largely on longitudinal patient records,  that they are developing  to predict how long an individual surgical patient is likely to live, with what quality of life, if certain decisions are made.  Such tools, which evaluate “nuanced “ signals and  make use of “decision trees,” are aimed at helping doctors decide on treatment plans. Under current treatment guidelines, Zhou said, many doctors tend to “overestimate” prognoses, which can diminish patients’ quality of life and increase medical costs.

Dusty Mojumdar, PhD, IBM vice president and chief marketing officer for an IBM artificial intelligence (AI) system that reads, learns, understands and interacts with humans. Named “Watson,” after IBM’s first president, Thomas Watson, the system is now used, in health care, to: combat a major shortage of radiologists; predict whether nodules on individuals’ lungs will become malignant; develop new targets for ALS drugs, predict hypoglycemic events for diabetics; rank treatment plans and options for seven cancers, and match patients to clinical trials.

Artificial intelligence is also  being used to evaluate what one speaker termed an “explosion “of health data—which is reported in some 7000 new health care publications per day, and which doubles every 73 days, according to Mojumdar.  Several massive health systems are employing  artificial intelligence to co-ordinate electronic medical records—using “text analysis” and “pattern matching” to “catalog” patients with similar health conditions in order to evaluate  and predict outcomes of particular treatments.

In September, IBM made a 10-year, $240 million investment to create the MIT–IBM Watson AI Lab to  carry out fundamental AI research aimed at propelling scientific breakthroughs that unlock the potential of AI.

In Part II, I’ll share panelists’ information about a variety of digital devices and methods already in use to help streamline and personalize long-term care and health care delivery.

 

LINKS TO:
Part I Overview, Watson, analytics

Part II digital devices, long term care.
Part III Apps, devices, roadblocks

Videotapes and photos of the conference, held November 29, 2017,  are available at http://mitsloan.mit.edu/alumni/events/2017-cambridge-health-conference/

–Anita M. Harris
Anita Harris is a writer and communications consultant specializing in health, science and technology.

New Cambridge Observer is a publication of the Harris Communications Group, a content, PR and digital marketing firm based in Cambridge, MA.

 

 




Dick Pirozzolo Review: Power, Strategy, the US and the South China Sea

“We’re going to war in the South China Sea … no doubt.’
—Steve Bannon, former Trump policy advisor.

Great Powers, Grand Strategies, a new  book edited by policy expert Anders Corr, PhDurges that the United States play a diplomatic role in the Pacific and project naval power as a stalwart against China’s efforts to expand that nation’s influence worldwide. 

The South China Sea has been a churning cauldron of controversy over Paracel and Spratly Islands  since the third century BC, when what is now the Peoples Republic of China claimed the islands for themselves.

In recent times, armed battles between China and other claimants of the islands and surrounding waterways have become concerning—particularly when it comes to the new role Vietnam is playing as a U.S. ally in the effort to maintain the balance of power in the region.

The region has been largely ignored by the US, which tends to focus on the Middle East.  Of late, the White House has been pressuring China to tamp down North Korea’s nuclear ambitions, making it difficult to confront Xi, the Chinese leader, over his aspirations in Southeast Asia.

Six months ago, former Trump advisor Steve Bannon stated bluntly in an interview. ‘We’re going to war in the South China Sea … no doubt.’

Amidst the controversy, which has sparked deadly conflict between Chinese warships and Philippine and Vietnamese commercial and military vessels, comes Great Powers, Grand Strategies: the New Game in the South China Sea, a book to be released on January 15 by the Naval Institute Press. 

The volume, written by a group of foreign policy and diplomacy authorities and edited by Corr,  examines China’s desire to project its power in this vital region for shipping, fishing, and oil exploration as part of a strategy aimed at projecting power and influence worldwide. Corr is founder and CEO of Corr Analytics in New York, which helps governments and businesses evaluate strategic and international political risks as part of their decision-making process. 

In the book, Corr maintains that Vietnam, the Philippines, Brunei and other Southeast Asian Nations (ASEAN) with a stake in maintaining peaceful, multifaceted trade relations with China are being blackmailed by China’s overreach, while  the United States needs to  maintain its Naval presence in the Pacific or cede American influence and power to China.

  “This book is the first to focus on major power grand strategies including economic, diplomatic, and military strategies, and their interrelationships so that we can explore how global actors are, on the one hand, contributing to the solution and, on the other hand, perpetuating conflict,” he explains.

Anders Corr, PhD

 Corr cites China’s actions as ample reason for the US Navy to maintain its cautionary presence in the Pacific, which he regards as, “part of a global system of defense of not only the United States but its allies and values, which include international law, democracy, and human rights. To criticize the United States deployment in the Pacific as offensive without geographic context ignores the global picture and principles the United States is defending.

 Corr calls into question China’s disputed claims to the Spratly Islands and sea lanes in the South China Sea and its maneuvering to control the territory militarily. After having established its boot print in theglobal system of defense of not only the United States but its allies and values, which include international law, democracy, and human rights. To criticize the United States deployment in the Pacific as offensive without geographic context ignores the global picture and principles the United States is defending.

 “Viewing China’s presence in the South China Sea as defensive against U.S. forward deployment ignores China’s similar offensive actions in the East China Sea and Himalayan region of India, ” Corr adds. He decries China’s suppression of democracy, human rights, and international law in Asia and abroad and its efforts to remake global governance to its own advantage rather than on principles of democracy, stating, “China’s South China Sea actions are offensive when viewed in this global context.”

The volume assembles the thinking of foreign policy authorities Bill Hayton, Gordon Chang, Bernard Cole, James Fanell, and others who examine the conflict in the context of a global big picture.

As editor, Corr juxtaposes the grand strategies of the great powers to determine the likely outcomes of the dispute, and suggests ways to defuse tensions that are likely to spill over to other regions.

 Corr has visited all South China Sea claimant countries, undertaking research in Vietnam, the Philippines, Taiwan, and Brunei. He has also conducted analysis for USPACOM, CENTCOM, and NATO, including work in Bangladesh, Afghanistan, and Ukraine.

[Great Powers, Grand Strategies, China & the Asia Pacific ( Naval Institute Press, January 15, 2018.   336 pp, Hardcover & eBook $34.95, ISBN: 978-1-68247-235-4]

Dick Pirozzolo is managing director of Pirozzolo Company Public Relations, an international corporate communications firm based in Boston. He coauthored “Escape from Saigon, a novel focusing on the last month of Vietnam War, in 1975.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winningconten digital marketing and content strategy firm based in Cambridge, MA–of which Pirozzolo is a member. 

 




Ani Kasten Ceramics in Concord: Inspirational Art for Precarious Times

 

 

 

I found Ani Kasten’s latest ceramics exhibit, which opened yesterday at the Lacoste Gallery in Concord, MA, inspirational.  The work, comprised mainly of vessels of irregular shapes and sizes,  is  delicate, with seams sometimes held together with thin wires, and replete with beautiful, unexpected embellishments, cracks. colors and patterns that make the viewer stop to contemplate.

Entitled From the Ruins, the show focuses on vessels and sculptures that are “deconstructed…  ‘barely holding together’, ‘coming apart at the seams’, and searching for a cohesive beauty in their tenuous state of existence,”  according to the exhibit writeup.

I mentioned to Kasten that her work “spoke” to me, especially because too many of my close friends and family members have passed away, recently, and that I’m working on writing and photography projects that I hope will help bring shape, beauty, meaning and new life to past experiences.  Kasten responded that she, too, has gone through several major losses, which in part, inspired her current work.

Ani Kasten

As she writes in her artist’s statement for the exhibit:
 “Investigating the materiality of the clay is the foundation and focal point for all of my sculptural vessels. I create wheel-thrown and hand-built forms in families, and these sculptural groupings explore the meeting point between natural and man-made worlds. The vessels take their influence from plants, water, rocks and clay, as well as from architecture, industry and machinery.
“The forms integrate both of these sensibilities into a composed landscape, such as a stand of bamboo-like, truncated cylinders, perforated with small windows to look like corroded skyscrapers, or a simple, pure form such as a smooth sphere, marked on its surface with an off-center, wandering imprint, like bird tracks in the sand. The pieces are often truncated, off-center, weathered and perforated, combining natural movement and an apparent state of organic deterioration that invokes the cycle of life, death, decay.
“They investigate the nature of change, the compiling of memory, and a feeling of profound loss– the recognition of temporal beauty bound inextricably with grief. The pieces are like remnants, a landscape of objects that remain after some kind of significant change, grave markers, or organic matter that has survived a great fire.
“As creative expressions of form, movement and texture, my work is infused with a modern, minimal aesthetic while at the same time reminding one of a natural or ancient object exposed to the rigors of time. As does nature, my ceramics often incorporate repeated markings and patterns, and explore asymmetry while retaining balance, lightness, and quietude of form.”-
According to a gallery publication, Kasten was drawn to the medium of clay as an apprentice to British ceramist Rupert Spira, Then she headed a stoneware making facility in Nepal for four years before returning to the USA to set up ceramic studios in California, Maryland and most recently Minnesota.  She has exhibited her work nationally and internationally with works in the permanent collections of the Racine Art Museum, Wisconsin; the Weisman Art Museum Minneapolis MN; and the Sana’ a Collection, the US Embassy, Sana’ a Yemen.
I should also mention that I had a lovely time at the opening, Despite the serious nature of her work, Kasten  is quite personable. That’s expressed,  in the “lightness and quietude” of her work but also emerged in a fun conversation we had with others at the gallery about online dating.  
The exhibit, at the Lacoste Gallery, 25 Main Street in Concord, runs through October 28, 2017. I recommend it highly.
Anita M. Harris
Anita Harris is a writer, photographer and communications consultant based in Cambridge, MA.
New Cambridge Observer is a publication of the Harris Communications Group.



Art, science, engineering intersect at Koch Image Gallery 2017

Much enjoyed last week’s opening of the Koch Institute’s 2017 Image Awards Exhibition. The exhibit, dubbed “with/in/sight”  includes 10 scientific images chosen as best-in-class from among some 120 entries from MIT life scientists and their collaborators across the country–and one from Ireland.

The display, in the public galleries at the Koch Institute for Integrative Cancer Research, is the Koch’s seventh in as many years. Its goal is to celebrate “the diversity of biomedical research at MIT and offers insight into the important role that science and engineering play in our complex and ever-changing world,” according to a Koch brochure.

The images are printed on t-shirt material stretched across frames back lit with LEDs. They are striking artwork in themselves– and showcase some of the most exciting work under way in the cancer research arena.

"Making Waves: Delivery for Ageless Skin." Koch Institute, Harvard University, Mass General Hospital.

“Making Waves: Delivery for Ageless Skin.” Koch Institute, Harvard University, Mass General Hospital.

“Making Waves” conveys research on non-invasive sound waves that carry genetic material through protective layers of skin, transferring genes to cells whose genetic clocks have been turned back by the nucleic acids they have received– in order to reverse skin-aging. Credits go to Carl Schoellhammer, Denitsa Milanova, Hamberto Trevino, Cody Cleveland, Jeffrey Wyckoff, Anna Mandinova, Giovanni Traverso, Robert Langer, and George Church.

Whithead Institute: Snap Chat: A Flatworm Creates a New Profile

 

 

 

 

At the Whitehead Institute, Samuel LoCascio, Kutay Deniz Atabay and Peter Reddien are studying planarian flatworms to learn more about how they regerate. Each color in their image represents a different layer of neurons in the flatworm’s head.

 

Downstream Dreams: Investigating Melanoma in a Zebrafish: Koch Institute, MIT

Dahlia Perez and Jacqueline A. Lees are studying zebrafish to provide insight into melanoma. This image shows the organization of zebrafish cells in their normal state. Next, biologists will mutate a single gene known to initiate a certain melanoma in order to determine its “downstream” effects.

 

"Minding the Gap: Studying the Tumor Extracellular Matrix," Koch Institute.

Center: “Minding the Gap: Studying the Tumor Extracellular Matrix,” Koch Institute

Tumor Penetrating Nanoparticles Infiltrate Cancer Cells, Koch Institute

Steffen RIckelt and Richard Hynes of the Koch Institute are studying not the clusters of brownish colon cancer metasteses shown in the image, screen, but, rather, the “seeming neutral” tissue matrix around them. The goal is determine how the matrix impacts the progression of tumor cells navigating a complex network of cells and proteins.

Langliang Hao, Srivatsan Raghavan, Emilia Pulver, Jeffrey Wyckoff and Sangeeta Bhatia of the Koch Institute are using  biocompatible nanoparticles (yellow) to target and penetrate clusters of cancer cells (pink) with the goal of delivering treatment.

 

Body of Knowledge: Self-Organized Brain Cells, MIT Department of Biological Engineering and Koch Institute at MIT.

Body of Knowledge: Self-Organized Brain Cells, MIT Department of Biological Engineering and Koch Institute at MIT.

 

Colin Edington, Iris Lee and Linda Griffith of MIT are involved in the Griffith lab’s “Human on a Chip,” project, in which many different”mini organs”, developed from stem cells in matrix, are linked together in a bioreactor platform. The researchers are studying interactions of multiple organs and the cross between them in order to develop new disease treatments. Shown here are neurons (green) and astrocytes (red).

 

Image of Microfluidics for the Masses, Measuring Cell Growth Rates, Koch Institute

Microfluidics for the Masses, Measuring Cell Growth Rates, Koch Institute

 

Selim Olcum, Nathan Cermak and Scott Manalis are using microfluidics to measure the response of cell masses to drugs. Their image shows fluid filled channels (bottom) connected to tiny mass sensors shaped like hollow diving boards (top); the sensors’ whose  vibrations precisely reveal the mass of individual cells passing through them. As treated cells flow across the array of sensors, each cell is weighed multiple times, thereby revealing how quickly the mass of individual cells is changing. Researchers are beginning to use this method to predict optimal treatment strategies for individual patients.

 

Hashtag No Filter,: Visualizing Breast Cancer Conversations. Royal COllege of Surgeons in Ireland and Wellcome Images.

My favorite image does not show cells, nor was it submitted by an MIT lab. Rather, it visualizes twitter conversations about breast cancer carried out by a network of connected cancer patients and their loved ones, patient advocates, health care professionals, and researchers. The image, by Erie Clarke, Richard Arnett and Jane Burns of the Royal College of Surgeons in Ireland,  represents 92, 915 tweets posted over an eight-week period. It is from the Wellcome Images collection.

 

Other images not included here display pathways taken by metatastic lung cancer cells over time and  ovarian cancer cells as they break through the abdominal wall.

I’m the first to admit that these photos do not do justice to the real images–nor do they adequately convey the amazing convergent technologies –including imaging–used to carry out the research.

The gallery,  at street level in the Koch Institute, 500 Main Street, in Cambridge, is open to the public at no charge from 8-6 Monday-Thursday, and until 4 pm on Friday. The images are also visible from the sidewalk, outside.

Through March 2018.

 

Anita Harris is a writer, photographer and communications consultant based in Cambridge, MA.
New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and market development firm located in Kendall Square, Cambridge.




Bernie and Phyl ads: will subway sex sell?

Bernie and Phyl sofas

Riding on the MBTA this past weekend, I was struck  by the sexually (S&M)  suggestive “personal” ads for Bernie and Phyl’s furniture stores that pretty much dominated the car I was in.

One, for “one night stand” suggested going to the bedroom;  another, from “long, dark, and goodlooking–capable of satisfying ten people at one time;  into candlelight dinners and a little hot wax”, turned out to be a table.  Yet another read, “I’m really into the group thing….go both ways,  welcome blondes, brunettes and redheads, and “if you love leather,’ you’ll love me.'” It was for sectionals.

 

I believe in the first amendment, get the humor and enjoy double-entrendres as much as the next person. But as a female who has used dating apps and ads, my first thought was that these give the wrong idea about people looking to meet others-suggesting it’s all about kinky sex.

As someone who has done quite a lot of furniture shopping (even joked that I was “dating” sofas, because it took me so long to find the right one), I have to wonder who these ads are aimed at: millennials with loose morals? Desperate men with weird senses of humor?  I also wonder why Bernie and Phyl, whose TV ads used to show the two of them along with their grown children emphasizing that theirs is a family business, have changed their target market. (Their newer TV ads are also quite unappealing…in black and white, with unpleasant people,  sexual innuendos regarding headaches in the bedroom, family arguments and faked Brahmin accents).

Of greater concern is that the subway ads could offend people who are religious, concern those  travelling with children,  upset those who have been sexually abused, or suggest new behaviors to individuals with psychiatric disorders.

in fact,  other ads in the car encouraged riders to join a walk against sexual violence; offered help for autism spectrum disorder; or asked “Are you anxious?” (To which, I replied, “yes,” because of Bernie and Phyl’s ads). 

Clearly, the ads are provocative and will get lots of attention–after all, even I am writing about them.  Such attention might well bring new  customers to Bernie and Phyl’s stores. And it may well be true that “sex sells.”  But I’d bet that the ads will turn off their regular,  more traditional, customers.

I believe that people have a right to say what they wish and to do what they want  in the privacy of their  own homes and that most advertisers should be free to hype their stuff in  print,  radio, TV and on the Internet. But I also believe there should be limits to free speech in public places: (Hate speech, sex talk and some politics should not be inflicted).

It strikes me that the Bernie and Phyl  are walking a fine line with their sexually suggestive ads–in part because the subway is different from other advertising media. The signs are overhead whether you want to see them or not. Unlike ads you drive by on the highway or see in print or on TV or the internet, the subway posters remain in your face: you can’t drive past them or dismiss them by turning a page, changing a channel, or clicking to move on.

It is true that most subway riders can look away and focus on their smartphones. But at a time when mutual respect and consideration are so often sadly lacking,  I would much prefer to shop in stores promoting kindness, compassion and inclusion. As a communications consultant, I believe it would make good business sense for Bernie and Phyl to choose a more uplifting advertising strategy. In fact, I AM  looking for a new sofa. (And for a date!)

–Anita M. Harris
Anita Harris is a writer and communications consultant based in Cambridge, MA. She is the author of Broken Patterns: Professional Women and the Quest for a New Feminine Identity, and of Ithaca Diaries, Coming of Age in the 1960’s.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and content strategy firm based in Kendall Square, Cambridge.