New Neighbor

This morning, I ran into this fellow  on the Cambridge Common.  When he tried to pick me up,  I gave him the cold shoulder, which he seemed to enjoy. Oh, well.

It was cool to come upon the whimsical snowpersons  that seemed to guide my way  along the paths covered in deep snow by yesterday’s fierce blizzard …especially after President Barack Obama’s thoughtful talk, last night, about the importance of civility, the American national family and the need  to move forward in a positive way after  the horrific shootings in Tuscon. [ Here’s a link to the speech, in case you missed it: http://pol.moveon.org/azobamaspeech.html?id=25807-6209466-EecNh0x&t=3]

In fact, despite all the awful things going on the world–or maybe because of them–I’m finding that my neighbors–like whoever made the snowman–seem to be more considerate these days. After the last big storm, I ran into someone from the building next door (who asked me not to use his name) who was clearing snow, water and ice at a crosswalk so that people would not have to wade through deep water to reach the curb. And my downstairs neighbor, who doesn’t have a car, sometimes just shovels out other peoples’ cars for the fun (and exercise) of it.

Actually, I’ve felt that many people have been more neighborly, nicer, since 9/11…tho this group does not include certain Republicans and pundits who seem to get nastier as time goes on. I was shocked to learn that Ben Quayle, Vice President Dan Quayle’s son, who is now, unfortunately, a Congressman, actually said in a campaign ad that Barack Obama is the worst president this country has ever had..and don’t get me started on Sarah Palin’s trigger-happy “mean girl” rhetoric.  Rather than engage in namecalling and derision,  I’ll quit now –and simply  thank whomever built Mr. Snowman for your neighborliness and sense of fun. You really brightened my day!

–Anita M. Harris

Anita M. Harris is president of  the Harris Communications Group, a public relations and marketing firm in Cambridge, MA.

This month, Charles LeDray and Evelyn Rydz at the Institute of Contemporary Art, Boston,  and Leonardo Drew, at the DeCordova Museum in Lincoln, MA, share a common theme–all focus on decay and the passage of time.

DeDray makes small items–men’s clothing, thousands of tiny ceramic pots,  sculptures in stitched fabric, carved bone, and wheel-thrown clay. As ICA materials point out, the smaller-than-life formal suits, embroidered patches, ties, and hats, as well as scaled-down chests of drawers, doors, and unique, thimble-sized vessels–and even facsimiles of used clothing stores complete with dust, make the viewer feel large and encourage thought about the content of the constructions. For example the coat in the photo to the left encompasses all sorts of other clothing–bras, pants, tops–making the point that individuals are composites of their experiences and other people.

My friend E liked the exhibit–because it elicited people no longer with us.  S, who tends to save things, found it interesting.

Nearby, in the galleries housing winners in the ICA’s Annual Foster Prize Exhibit, Evelyn Rydz’s “intricate drawings of beaches, based on her own photographs–focus on objects she finds washed up on coastlines worldwide. ”

According to the ICA, this work explores ” the site where sea meets land”…and shows “characters with long stories to tell.” She “references the journey and transformation that these objects have undergone, illuminating their role as castaways in foreign landscapes.”

At the DeCordova, Drew’s show, “Existed”  highlights  “the cyclical nature of creation, decay, and regeneration through a selection of large-scale sculptures, installations, and works on paper.

Built from rows of stacked cotton and wooden boxes, stuffed with rags, covered with scavenged objects, and caked with rust to suggest degeneration, Drew’s sculptural work is made to resemble the detritus of everyday life.

The artist often ages his found and fabricated materials, employing a process that is physically and conceptually steeped in memory, history, and the passage of time. These disparate materials are often composed within a grid that organizes the chaos into an ordered structure.

 Not exactly the pleasantest of subjects.

And  I suppose it’s good to be able to find beauty in decay–or to make beauty of  it.

In pondering the  decisions to highlight these artists,  I can’t help but conclude that  the curators are  making  statements about the current state of civilization, politics, and art.  All of these artists are highly skilled at what they do. But  I ask, after exploring and commenting on decay and loss, what is left for them (and us?) to do?

Anita M. Harris

Anita M. Harris, a writer and photographer, is president of the Harris Communications Group of Cambridge, MA.

Kudos to the display team at the new Anthropologie shop in Harvard Square–their store windows are works of art that absolutely drew me into the store–although I really don’t need a thing.

Anthropologie, located at 48 Brattle St, in Cambridge, has taken over the old Design Research building–which has been almost empty for over a year since Crate and Barrel moved out.

 The new store carries an enticing array of clothing, jewelry, shoes, boots, bags and home goods. Most items are a bit ornate for my tastes but definitely worth a visit if only to see the store’s  artistic and  creative arrangements of merchandise.  –Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisCom Blog.

The pharmaceutical industry and especially Pfizer will hate Ed Zwick’s forthcoming movie–Love and Other Drugs–which portrays drug reps  as money-grubbing sex fiends.  

But while the  film, starring   Jake Gyllenhaal and Anne Hathaway,  is loaded withsex scenes and Viagra jokes, don’t be fooled: it’s funny and enjoyable for the most part but deals with some very difficult and provocative themes.

In the film,  neer-do-well salesman  Jamie Randall (Gyllenhaal) takes up with the beautiful and insightful  Maggie Murdoch (Hathaway) who, at age 26, has been diagnosed with Stage 1 Parkinson’s Disease. Like Erich Segal’s 1970 Love Story, the film portrays the joys of love but also the anguish that comes with any incurable illness– here, in the context of seemingly uncaring pharmaceutical and medical industries.

Hathaway is convincing, even mesmorizing as the artist and activist who brings old people to Canada to buy drugs. Gyllenhaal is believable and fun as a manipulative salesman who seduces, in one way or another, every woman he meets. The two portray their characters’ evolving realization/questioning of what’s important in life.

I enjoyed the film, but I left feeling unsettled and a bit disturbed–a result of tension between the funny and sad parts, worry about the future of the characters—and wonder about how I myself might deal with a loved one’s serious health issues

My friend K commented that while he liked the film, he felt it was opportunistic –that Zwick and the actors will make a ton of money–while people with Parkinsons and other incurable, debilitating diseases will just go on struggling. 

But I thought Zwick did a great job of personalizing and making more manageble what can sometimes seem like overwhelming problems,  and that he has performed an important service by asking serious questions in a way that will be palatable to a  mass audience.

I recently met Zwick– who was having a publicity photo  taken at the Charles Hotel in Cambridge–and asked why he made the film. It wasn’t for money, he said. He’d been impressed with Jamie Reidy’s  non-fiction book Hard Sell: The Evolution of a Viagra Salesman, on which the movie is based,  and had personal experience with a situation like the one the movie describes.

For the pharmaceutical industry…it’s not a pretty picture. But I guess they’ll have to–and have the resources to –fend for themselves.

The film is to be released in late November. In the meatime, here’s a link to the official site and a trailer:  http://www.loveandotherdrugsthemovie.com/

—Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.

Loved Mao’s Last Dancer, a new film based on the true story of ballet dancer Li Cunxin, who, as a child, was pulled from his poor family in the Chinese countryside to train in Beijing during the Cultural Revolution–and through his own quest for freedom  wound up an international star.  

Directed by Bruce Beresford (Driving Miss Daisy, Tender Mercies)  the movie was filmed in China, Houston and Australia–and stars  Birmingham Royal Ballet Principal Dancer Chi Cao, Australian Ballet dancer Chengwu Guo  and Huang Wen Bin, who play Cunxin at different ages. 

Mao’s Last Dancer showcases many beautiful–even breathtaking–ballet sequences from acclaimed Australian choreographer Graeme Murphy and co stars  co-stars Bruce Greenwood, Kyle MacLachlan and Joan Chen.

The story is so moving that I even teared up at times–despite a bit of clunky acting ( foregivable because the artists are dancers, first, of course).

Mao’s Last Dancer premiered on 13rd September 2009, at the Toronto International Film Festival and will be opening in theaters Oct. 1, 2010.  I’d give it 3 and 3/4 stars–and a great recommendation for anyone who likes dance and US patriotism.

^{–Anita Harris}

^{New Cambridge}

You don’t need to be a geek to get into some of the newest technology for keeping track of your health. I was blown away when I heard about pill bottle caps that will tell  you (or your doctor or your caretakers)  if you’ve forgotten to take your meds…a kazoo that measures the chemistry of the air from your lungs…and a telephone that can assess whether you’re depressed–from the tones of your voice.

These gizmos are the brainchildren of David Rose, an entrepreneur who is now the CEO of Vitality, Inc., in Cambridge.  Rose has also invented bathroom scales that can show whether you’ve lost or gained weight, an umbrella that can sense whether it’s going to rain, and objects that assess air quality.

Rose was one of four panelists who spoke last week at a program sponsored by the Medical Development Group about some astounding new health gadgets, most of which are actually on the market. (MDG is a Boston area organization for individuals involved in the medical device and technology industries). 

Rose focused on the above-mentioned pill bottle “Glo-Caps”, which “sense”  when a patient takes a medication, and, via a wireless Internet connection, show health care professionals, patients or caregivers whether reminders are needed.  

The caps light up, play a melody, and even ring a home phone to remind patients to take their pills.  The caps can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. 

Glo-Caps are not currently available for purchase by individuals, but they are being used by patients enrolled in programs sponsored by certain health insurers and pharmacies.

Panelist Ben Rubin, Co-Founder and Chief Technology officer of Zeo, in Newton, MA, described Zeo’s novel  headset and device that monitor an individual’s REM sleep and factors influencing sleep patterns.  Knowing how well you sleep is important because sleep is closely tied to health conditions like obesity, depression, diabetes and the like, Rubin said. “If you measure it, you can manage it.” 

Zeo’s sleep devices, which cost $250,  connect to  an Internet site. For an additional $100, Zeo provides email advice coaching to help individuals improve their “sleep hygiene.” 

There’s also a  Smart Phone application designed to promote better sleep:  using the Ap, you put your phone under your pillow to measure your movement (and restlessness) during sleep.

Panelists also described glucose monitors that send data to doctors via patients’ Smart Phones and Nike running shoes that measure your steps. At one point, Rose pulled out a keychain that tells him whether he’s met his daily walking goals and whether he’s on track (ha ha) to meet his monthly goals.

Also mentioned  were Internet tools such as a Google Ap to measure flu trends; Healthmedia, through which Johnson & Johnson provides digital coaching for managing stress and chronic disease, Philips Direct, which provides live coaching over email, and various “calorie and other body monitors through which individuals can receive online coaching through gyms.

All of these devices fall under a category moderator David Barash, MD, CEO of Concord [MA] Health Strategies calls “local health monitoring” –meaning that the devices can be used by patients or consumers almost anywhere–rather than just at home or in a hospital,  doctor’s office or lab.

 According to a recent review by my client, Scientia Advisors, “remote health monitoring” devices are the fastest growing category in a booming home health care market. 

The devices are growing in popularity in sync with an aging population, increasing chronic disease, and new Internet technologies, Barash said.

Panelist Frank McGillin, Vice President of Global Marketing for Philips Healthcare, which markets a variety of home monitoring devices, said  remote monitoring  will become increasing important in light of growing health care costs.

Gillin cited government statistics showing that  health care current accounts for 17.6 percent of the  gross domestic product in the US, and that by 2050, half of the population in the developed world will be chronically ill—making traditional medical care  fiscally overwhelming. 

Devorah Klein, PhD, a principal at Continuum, in Newton, MA, who designs devices and evaluates patient adherence to therapy regimes for diabetes, asthma, arthritis, multiple sclerosis and erectile dysfunction, emphasized that  simple designs are key because “many patients are not all that interested” in learning to use devices.

And Barash pointed out that while many consumers may be intrigued by these gizmos, doctors have been slow to embrace them.

 For one thing, with a dearth of clinical trials to assess devices’ effectiveness, insurers are reluctant to reimburse doctors for evaluating the data thus compiled.

For another,  it’s not clear how doctors can manage or assess  potentially large amounts of additional data, or  how data collected for individual conditions can be assessed in relation to data collected elsewhere for other, possibly related, conditions.

–Anita M. Harris

New Cambridge Observer is published by the Harris Communications Group, a  writing  and public relations firm in Cambridge, MA.  All rights reserved.

The Cambridge Innovation Center and quite a few companies will be holding open houses this Thursday in Kendall Square, Cambridge–as part of the nine-day Cambridge Science Festival.

Billed on its Web site as “the first of its kind in the nation,”  the annual Festival opened on Saturday, April 24, to showcase  Cambridge as an internationally recognized leader in science, technology, engineering and math.  A multifaceted, multicultural event held every spring, the Cambridge Science Festival makes science accessible, interactive and fun.

A myriad of events–ranging from talks and panel discussions to demonstrations, luncheons, museum exhibits, elementary school science fairs  and company open houses–are listed at the  Festival’s Schedule of Events.

I expect to be at the Cambridge Innovotion Center open house at 1 Broadway  on Thursday evening–as will my client, InVivo Therapeutics, and   Vitality, Seeding Labs, Acorn Product Development,   HubSpot and other companies.   The Venture Cafe, on the 11th floor,  will be open to the public  from 6-9 pm.