New Neighbor

This morning, I ran into this fellow  on the Cambridge Common.  When he tried to pick me up,  I gave him the cold shoulder, which he seemed to enjoy. Oh, well.

It was cool to come upon the whimsical snowpersons  that seemed to guide my way  along the paths covered in deep snow by yesterday’s fierce blizzard …especially after President Barack Obama’s thoughtful talk, last night, about the importance of civility, the American national family and the need  to move forward in a positive way after  the horrific shootings in Tuscon. [ Here’s a link to the speech, in case you missed it: http://pol.moveon.org/azobamaspeech.html?id=25807-6209466-EecNh0x&t=3]

In fact, despite all the awful things going on the world–or maybe because of them–I’m finding that my neighbors–like whoever made the snowman–seem to be more considerate these days. After the last big storm, I ran into someone from the building next door (who asked me not to use his name) who was clearing snow, water and ice at a crosswalk so that people would not have to wade through deep water to reach the curb. And my downstairs neighbor, who doesn’t have a car, sometimes just shovels out other peoples’ cars for the fun (and exercise) of it.

Actually, I’ve felt that many people have been more neighborly, nicer, since 9/11…tho this group does not include certain Republicans and pundits who seem to get nastier as time goes on. I was shocked to learn that Ben Quayle, Vice President Dan Quayle’s son, who is now, unfortunately, a Congressman, actually said in a campaign ad that Barack Obama is the worst president this country has ever had..and don’t get me started on Sarah Palin’s trigger-happy “mean girl” rhetoric.  Rather than engage in namecalling and derision,  I’ll quit now –and simply  thank whomever built Mr. Snowman for your neighborliness and sense of fun. You really brightened my day!

–Anita M. Harris

Anita M. Harris is president of  the Harris Communications Group, a public relations and marketing firm in Cambridge, MA.

I recently had the good fortune to attend two unusual and exciting networking events.

The  first,  sponsored by New England Women in Energy & the Environment (NEWIEE),  featured  Federal Energy Regulatory Commissioner Sudeen Kelly.  

The second, at Seltzer Design, featured Senior Designer Annie Smidt  of Seltzer and  Rachel Hayes, Vice President of the Wellesley Hills Group branding firm, both of whom focused on what Seltzer calls “Brandparenting.”

                                                                               *

At WIEE  on April 28,  founder and executive director Judy Chang introduced  Kelly, who, to everyone’s surprise, said that instead of speaking about energy, she would talk about women–basing her remarks on Why Women Should Rule the World,  the 2008 book by former White House Press Secretary Dee Dee Myers.

While  one might have hoped that things would have changed by the time Bill Clinton entered office, given what we now know about him, it’s hardly shocking to learn that Myers ran into sexist treatment –nor did Kelly have much new to report on  male/female leadership styles.

Still,  in closing,  Kelly made a refreshing suggestion: rather than “network” to achieve a purpose,  she said, we should “just talk.”  Which we did–often, quite openly.

While most women waxed enthusiastic about their rapidly growing field, one senior consultant confessed that she  was tired of  her work;  a government worker was frustrated with the state’s environmental bureaucracy;   another said that she had given copies of Myers’ book to members of her husband’s family who complained to her that Hillary (Clinton) is “shrill.” 

Hoping for equally frank comments from Kelly, I asked her about her impressions of the Obama administration; she diplomatically pointed out that her commission does not make policy, but that, the Obama team does, at least,  listen.

                                                              *

At a breakfast session (held May 8 in Seltzer’s downtown office at the ungodly hour of 7:30 am ) ,  we participants were invited to introduce ourselves–including one way in which we nurture  that does not include tending to children or plants.  This was a first for me–at a business meeting.

An administrative assistant said she works with hospice patients; a lawyer gives time to nonprofits;  another had taken up painting. I mentioned my clients, my artistic spirit and my upcoming photo show (more on that, soon).

Smidt showed  photos of herself, growing up, to outline the phases of  brand development–and what’s required for care and feeding as a  company grows.

Hayes defined “brand” as “the sum of activities that cause people to kmow your name, articulate what you do, and  have the impression that because of interactions they want to hire you”. 

She described the results of a Wellesley Hills study showing the elements most often used by potential clients in choosing professonional service firms. (Referrals, presentation and the Web site were the top three; more at http://www.raintoday.com).

My favorite line was a quote  Hayes borrowed from St. Francis Assisi, via James Carville:  “Go Forth and teach the gospel–speak, if necessary.”

After the meeting, Seltzer emailed a followup note thanking the participants for attending–and included a notice about my upcoming photography exhibit.

Because the people at both meetings were open and supportive, I came away feeling  enlightened,  energized and enthusiastic about bringing nurturing and community spirit to  my own marketing and client work–and wondering if (hoping that) inspirational new ways of doing business can prevail–despite the economic downturn.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA.

Anita Harris is the author of Broken Patterns, Professional Women and the Quest for a New Feminine Identity.

In the last few days, I’ve been in on several Webinars–some more effective than others.

Hubspot’s “5 Tips for Advanced B2B Business Blogging” was well organized and to the point. ****

Although  host and Hubspot Marketing VP Mike Volpe insisted on calling potential customers “personae,”   (in my book, the persona is the character telling the story as opposed to someone you’re trying to reach)–he did a good job of explaining that instead of using blogs to push your products,  you should offer information that will interest potential customers in order to draw them in.  Among other suggestions:

• Offer a mix of posts–news, features, opinion, photos video, audio, lists, bold statements, funny bits, email  or videocam interviews–and information about how to get photos, via flickr.
• Format in a readable way
• Be patient: this sort of marketing is a marathon, not a sprint,

The webinar video and slides are available at:
http://www.HubSpot.com/archive/b2b-business-blogging;
you can find  a basic introduction to business blogging at
http://www.HubSpot.com/archive/blog-webinar

Elizabeth Marshall’s “Striking Content Marketing Cold” with Newt Barratt, Chris Brogan, and Paul Gillin, the authors of “Get Content Get Customers” was a bit roundabout. **

With four panelists,  it was difficult to know who was speaking.            The authors, who also used (and perhaps coined?)  that peculiar
term “persona,”   focused on what they call “content marketing,”
which involves using (or possibly employing the authors?)
to   use  “story” to bring in customers.

Despite the confusing format, the authors must  have done
something right because here I am spreading the word on their
behalf!

The webinar may be downloaded from:
http://marketingmarshall.com/recommends/getcontent
Audio is available  at http://authorteleseminars.com/audio
/getcontent1.mp3 and a  written summary, in blog form,  at
http://bit.ly/s2Jv

Vocus Teleseminar: -Build Your Proactive PR Strategy for 2009 , featuring the increasingly visible Peter Shankman founder of  the Geek Factory and HARO (Help a Reporter Out )and Kim Keelor, PR Director of Gaylord Entertainment, was informative  but  included a few discouraging words. ***

The Vocus moderator, in  good social media  marketing form,
kept discussion of Vocus’ media relations outreach offerings to
a minimum.

I felt  encouraged when Keelor pointed out that PR consultants
seeing “free media” stand to do well as dollars for expensive
advertising sink  in the current flailing economy.

I also  found the advice to target a few key reporters rather
than send releases to huge  list and to use social media tools
like Twitter and Gawker to find out what reporters are
covering–to be right on–especially with reporter layoffs, and
remaining journalists increasingly assigned to  numerous
beats.

I was not shocked when Shankman predicted the imminent
demise of the press release–to be replaced by social media
tools used to reach individual reporters who have specific
informational needs.

I was, however, taken aback  when one speaker (perhaps the
unnamed moderator?) expressed anger when  asked
how to find reporters’ Twitter addresses– because he’d
posted instructions several months ago, online. If you can’t
figure  out how to Google to find that information,” he asked,
do you really belong in this [PR]  business?

As a long-time PR practitioner who is relatively new to
Twitter,   I have to ask whether insulting potential Vocus
customers–I mean… personae– who ask honest  questions is
an effective marketing tool.

That webinar and others are available at
http://onlinepressroom.net/vocus/.

The New Cambridge Observer is a publication of  the Harris Communications Group of Cambridge, Massachusetts.