Tim Rowe, CEO of the Cambridge Innovation Center in Kendall Square, gave a great talk at HarrisCom Group’s recent Pitching for Business Workshop on Feb. 23.  Among his main points: “Elevator pitching is like dating:” the goal is to find out if it’s worth spending more time with the person you’re speaking to. Tim is also a venture capitalist and president of the Kendall Square Association in Cambridge, MA.

Here are links to the video and to the blog I wrote on the HarrisCom Web site.

Link to video
Link to blog  

–Anita M. Harris
Anita M. Harris is president of the Harris Communications Group of Cambridge, MA, an award-winining public relations 3.0 firm specializing in strategic integrated marketing communications and thought leadership  for clients in health, science, energy, technology and education, worldwide. 

Interesting, unusual mix of romance, politics, environmentalism, international affairs, humor, seriousness; has moments that are really fun. The characters (and actors) are attractive, individualized, not cliched, even somewhat complex. The film serves an important purpose in humanizing an Arab sheik for an American audience–and brings up interesting issues about wealth, power, economic development, tradition and resistance to change.

I appreciated Salmon Fishing’s  poking fun at the British government–with humor that we don’t find, these days, in or about American politics. Although it was farfetched, I enjoyed it. My companions, both journalists, found it “too cute.”  I wondered when the movie was conceived and how much sense it makes now, given the current situation in the Middle East.
–Anita M. Harris

Anita Harris, a former journalist, is president of the Harris Communications Group–a Cambridge, MA, PR firm specializing in integrated marketing communications and thought leadership for clients in health, science, technology, energy and education, worldwide.

My friend SG forwarded this email…thought I’d share it with my readers.  If you have suggestions, please add them in comments, below. If you originated it, please let me know and I’ll link to you. Thanks! Anita

Senior Discounts

(If you’re not a senior, please pass this on to someone who is!)

As I was waiting in line behind an older gentleman at Wendy’s recently, I heard him ask for his senior discount. The girl at the register apologized and charged him less. When I asked the man what the discount was, he told me that seniors over 55 get 10% off everything on the menu, every day.

Being that age myself, I figured I might as well ask for the discount too. As I waited for my turn, I thought about the consequences of doing so. If the employee asked me for I.D., it could be embarrassing having to show my license. But if she didn’t ask for proof, I would get depressed that I really did look “old” and that I didn’t need to prove it. Since I always like to save money, I boldly asked for the discount, and sadly she just rang up the discount (even though I am convinced I don’t look a day over 54).

Anyway, this incident prompted me to do some research, and I came across a list of restaurants, supermarkets, department stores, travel deals and other types of offers giving various discounts with different age requirements. I was actually surprised to see how many there are and how some of them start at the young age of 50.

This list may not only be useful for you, your friends and family, but it might also be appreciated by your clients. You might consider sending them an e-mail about it and link to our site in the e-mail, or maybe include it in your newsletter.

Dunkin Donuts gives free coffee to people over 55. If you’re paying for a cup every day, you might want to start getting it for free.

Restaurants

Applebee’s: 15% off with Golden Apple Card (60+)
Arby’s: 10% off (55+)
Ben & Jerry‘s: 10% off (60+)
Bennigan’s: discount varies by location
Bob’s Big Boy: discount varies by location (60+)
Boston Market: 10% off (65+)
Burger King: 10% off (60+)
Captain D’s Seafood: discount varies on location (62+)
Chick-Fil-A: 10% off or free small drink or coffee (55+)
Chili’s: 10% off (55+)
CiCi’s Pizza: 10% off (60+)
Culver’s: 10% off (60+)
Denny’s: 10% off, 20% off for AARP members (55+)
Dunkin’ Donuts: 10% off or free coffee (55+)
Einstein’s Bagels: 10% off baker�s dozen of bagels (60+)
Fuddrucker’s: 10% off any senior platter (55+)
Gatti’s Pizza: 10% off (60+)
Golden Corral: 10% off (60+)
Hardee’s: $0.33 beverages everyday (65+)
IHOP: 10% off (55+)
Jack in the Box: up to 20% off (55+)
KFC: free small drink with any meal (55+)
Krispy Kreme: 10% off (50+)
Long John Silver’s: various discounts at participating locations (55+)
McDonald’s: discounts on coffee everyday (55+)
Mrs. Fields: 10% off at participating locations (60+)
Shoney’s: 10% off
Sonic: 10% off or free beverage (60+)
Steak ‘n Shake: 10% off every Monday & Tuesday (50+)
Subway: 10% off (60+)
Sweet Tomatoes: 10% off (62+)
Taco Bell: 5% off; free beverages for seniors (65+)
TCBY: 10% off (55+)
Tea Room Cafe: 10% off (50+)
Village Inn: 10% off (60+)
Waffle House: 10% off every Monday (60+)
Wendy’s: 10% off (55+)
White Castle: 10% off (62+)

Retail And Apparel

Banana Republic: 10% off (50+)
Bealls: 20% off first Tuesday of each month (50+)
Belk’s: 15% off first Tuesday of every month (55+)
Big Lots: 10% off
Bon-Ton Department Stores: 15% off on senior discount days (55+)
C.J. Banks: 10% off every Wednesday (60+)
Clarks: 10% off (62+)
Dress Barn: 10% off (55+)
Goodwill: 10% off one day a week (date varies by location)
Hallmark: 10% off one day a week (date varies by location)
Kmart: 20% off (50+)
Koh‘�s: 15% off (60+)
Modell‘s Sporting Goods: 10% off
Rite Aid: 10% off on Tuesdays & 10% off prescriptions
Ross Stores: 10% off every Tuesday (55+)
The Salvation Army Thrift Stores: up to 50% off (55+)
Stein Mart:: 20% off red dot/clearance items first Monday of every month (55+)

Grocery

Albertson’s: 10% off first Wednesday of each month (55+)
American Discount Stores: 10% off every Monday (50+)
Compare Foods Supermarket: 10% off every Wednesday (60+)
DeCicco Family Markets: 5% off every Wednesday (60+)
Food Lion: 6% off every Monday (60+)
Fry’s Supermarket: free Fry�s VIP Club Membership & 10% off every Monday (55+)
Great Valu Food Store: 5% off every Tuesday (60+)
Gristedes Supermarket: 10% off every Tuesday (60+)
Harris Teeter: 5% off every Tuesday (60+)
Hy-Vee: 5% off one day a week (date varies by location)
Kroger: 10% off (date varies by location)
Morton Williams Supermarket: 5% off every Tuesday (60+)
The Plant Shed: 10% off every Tuesday (50+)
Publix: 5% off every Wednesday (55+)
Rogers Marketplace: 5% off every Thursday (60+)
Uncle Guiseppe’s Marketplace: 5% off (62+)

Travel

Alaska Airlines: 10% off (65+)
Alamo: up to 25% off for AARP members
American Airlines: various discounts for 65 and up (call before booking for discount)
Amtrak: 15% off (62+)
Avis: up to 25% off for AARP members
Best Western: 10% off (55+)
Budget Rental Cars: 10% off; up to 20% off for AARP members (50+)
Cambria Suites: 20%-30% off (60+)
Clarion: 20%-30% off (60+)
Comfort Inn: 20%-30% off (60+)
Comfort Suites: 20%-30% off (60+)
Continental Airlines: no initiation fee for Continental Presidents Club & special fares for select destinations
Dollar Rent-A-Car: 10% off (50+)
Econo Lodge: 20%-30% off (60+)
Enterprise Rent-A-Car: 5% off for AARP members
Greyhound: 5% off (62+)
Hampton Inns & Suites: 10% off when booked 72 hours in advance
Hertz: up to 25% off for AARP members
Holiday Inn: 10%-30% off depending on location (62+)
Hyatt Hotels: 25%-50% off (62+)
InterContinental Hotels Group: various discounts at all hotels (65+)
Mainstay Suites: 10% off with Mature Traveler�s Discount (50+); 20%-30% off (60+)
Marriott Hotels: 15% off (62+)
Motel 6: 10% off (60+)
Myrtle Beach Resort: 10% off (55+)
National Rent-A-Car: up to 30% off for AARP members
Quality Inn: 20%-30% off (60+)
Rodeway Inn: 20%-30% off (60+)
Sleep Inn: 20%-30% off (60+)
Southwest Airlines: various discounts for ages 65 and up (call before booking for discount)
Trailways Transportation System: various discounts for ages 50 and up
United Airlines: various discounts for ages 65 and up (call before booking for discount)
U.S. Airways: various discounts for ages 65 and up (call before booking for discount)

Activities And Entertainment

AMC Theaters: up to 30% off (55+)
Bally Total Fitness: up to $100 off memberships (62+)
Busch Gardens Tampa: $3 off one-day tickets (50+)
Carmike Cinemas: 35% off (65+)
Cinemark/Century Theaters: up to 35% off
U.S. National Parks: $10 lifetime pass; 50% off additional services including camping (62+)
Regal Cinemas: 30% off
Ripley�s Believe it or Not: @ off one-day ticket (55+)
SeaWorld Orlando: $3 off one-day tickets (50+)

Cell Phone Discounts

AT&T: Special Senior Nation 200 Plan $29.99/month (65+)
Jitterbug: $10/month cell phone service (50+)
Verizon Wireless: Verizon Nationwide 65 Plus Plan $29.99/month (65+).

Miscellaneous

Great Clips: $3 off hair cuts (60+)
Super Cuts: $2 off haircuts (60+)

I have already been told that A&P supermarkets offers 5% off to people over 55 every Tuesday. If you know of any other senior deals that aren’t on the list, please let me know.

*

[Again–this list came to my attention via email; happy to credit whoever compiled it]
Anita Harris

New Cambridge Observer is a publication of the award-winning  Harris Communications Group of Cambridge, MA,  specializing in PR 3.0 for clients in health, science, technology and energy, worldwide.

Speaking at the British Consulate in Kendall Square, last week,  Morgan Stanley Chief Market Strategist David Kelly predicted slow (3%) growth for the US economy in 2012–unless  there are no major disruptions  like  last year’s  Arab Spring, the European Debt Crisis,  the Tsunami in Japan or  what he termed a “home grown” crisis like the one created when Congress allowed this country to hover on the brink of default rather than raise the debt ceiling.

While the deficit is cause for concern, he said, a default would have thrown the nation into a true “great depression.” In diminishing its debt,  the US should proceed slowly. Both tax and entitlement reforms are needed, he said, and moving bit by bit can lead to a balanced budget within 7 years (?) whereas trying to change everything all at once could lead to disaster.

Despite the crises of  2011,   he pointed out, the Standard and Poor’s Index ended up  just .003 percent lower than it had been  at the year’s start. The coming year will  be one of uncertainty, but “the US economy can grow through that, ” he said.

According to Kelly,   factors in several areas will  likely lead to growth:

Housing:
-The  current very low level of housing starts, low inventories and  rising rents will lead to greater demand for homes, especially as consumer finances continue to improve.

-With mortgage rates at 3.8 percent, consumers are refinancing their homes, which means that consumers now have 14% disposable income, compared with 11% in 2007.

-This is the most affordable housing market “ever. ” Mortgage payments now account for  just 10 percent of average household income–which means that people have more money to spend elsewhere.

Automobile:  

-The age of the average vehicle in the US has risen from 9.8 several years ago to ten years;  as cars break  down, sales will go up.

Capital Spending
-Companies have held back on capital spending; as confidence rises,  spending will increase.%.

The key to it all, he emphasized, is confidence that the economy will improve.  Still, he said, he wished that  Ben Bernacke and the Federal Reserve Bank would take the year off “to work on their golf game” instead of telling people that interest rates will remain low for the next few years–which encourages people to put off spending.  What is more, he said,  keeping interest rates low will discourage banks from lending–because they do not want to be locked in to low rates for thirty years, when they know that rates are likely to rise a few years from now.

A link to Morgan Stanley’s  Guide to the Markets for Q1 2012     is available at

https://www.jpmorganfunds.com/cm/Satellite?pagename=jpmfVanityWrapper&UserFriendlyURL=insidemarket_browsetheguide

—Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a strategic PR firm specializing in integrated marketing communications, thought leadership,  media relations and social media for companies in health, science, technology and energy, worldwide. 

After a week of torrential rains,  my friend E and I  felt a huge need for light and color–so took in  two excellent retrospective art exhibits: Dale Chihuli’s  Through the Looking Glass at the Boston Museum of Fine Arts and   El Anatsui‘s When I Last Wrote to You about Africa at  Wellesley College’s Davis Museum, in Wellesley, MA.

Through the Looking Glass is a 40-year retrospective of the Washington State artist’s blown glass sculptures–such as a boat containing thousands of  glass flowers, fantastical forests,  sculptures based on South American basketry–which took  us out of our doldrums and got our imaginations flowing and reminded us that we can each create worlds of our own.

In When I Last Wrote to You about Africa ,  the  West African artist El Anatsui  transformed mundane materials into forms and objects that were beautiful and real.

Surveying nearly five decades of the West African artist’s internationally renowned career, the exhibit featured some sixty works in wood, metal ceramic, painting, print and drawing.  E and I especially loved the gorgeous tapestry created from used wine-bottle caps and labels; wooden sculpture made from open boxes meant to remind viewers of the opening of market stalls and paintings of African colors, shapes. More difficult and disturbing was  a stone-carved head–with traditional face but open in back to reveal not much in the brain.

An additional highlight was an exhibit of fashions designed by Wellesley students–meant to interpret the  show.  I particularly liked one showing a long, flowing fancy dress which, on closer glance, turned made of a black garbage bag, with collar and ruffle resembling feathers–but made from cut up magazines–all commenting on the ephemeral nature, I believe, of show business careers.    E was partial to a dress with a bodice composed of typewriter keys…reflecting El Anatsu’si use of everyday objects in creating new ones.

Apologies for waiting so long to see/write about this one–(it closed on June 26) but E says the ICA has acquired one of the works; that will definitely be worth seeing, there.

Chihuly/ Through the Looking Glass will be at the Museum of Fine Arts, Boston, through August 7, 2011.

Anita M. Harris

Anita M. Harris is a journalist, photographer and President of the Harris Communications Group of Cambridge, MA.

Cambridge, MA, June 9, 2011— Students at the Dr. Martin Luther King, Jr. School and Amigos School will donate disaster relief funds to the people of Japan in a special presentation to the Deputy Consulate General of Japan.  The event will take place in the King/Amigos school auditorium on June 15, 1:25-2:00pm.

Students and families at the two schools have been raising money and awareness since the earthquake and related disasters struck Japan on March 11. To express hope for the Japanese people, students have folded origami cranes and created Japanese-inspired artwork to present along with their monetary donations.

The two schools have a special connection to Asian cultures and peoples through their Mandarin Chinese language programs. Families at the two schools with friends and family in Japan have helped out with the effort, including connecting with the Japanese Consulate General to put the monetary donations to the best use to help the Japanese people.

King School Chinese Immersion Coordinator Vivian Tam explains, “Our schools’ global perspectives have brought many innovative learning opportunities to the students.  Through our school-wide Mandarin Chinese programs, students are immersed in the languages and cultures of Asian countries.  Students have raised funds for the Sichuan Earthquake disaster relief in 2009 and when the earthquake and nuclear exposure happened in Japan, our students decided to reach out.”

Contact:

Vivian Tam, Chinese Immersion Program Coordinator

Dr. Martin Luther King, Jr. School www.cpsd.us/mlk

Tel: 617.599-7258, E-mail: vtam@cpsd.us,

Waiting for Fledges to Fly 6-04-11

In May, I ran into an acquaintance who said she’d been totally busy and frazzled–and was totally behind in her work. Why? ” I’ve been watching the hawks across from the Fresh Pond Shopping Center,” she said, sheepishly. I thought this was nuts: this is a 50-something professional woman with a responsible job–utterly fascinated with watching two red-tailed hawks build a nest and a family on the ledge of an office building in Cambridge. For the second year in a row.

These hawks aren’t even rare in these parts–plenty of people have seen them in the renowned  Mt. Auburn  Cemetery, nearby, but,  evidently there’s something mesmerizing about watching hawks lay eggs, help them hatch, watch over the babies and teach  them to fly— all next to a highway that runs between Cambridge and Arlington. Ok.  Each to her own.  (Ridiculous is what I really thought).

The other day, I went to do some shopping at Trader Joe’s–and from the parking lot, spotted a crowd in front of the office building, nearby.  Yup-it was them. Looking up at a nest under the roof at 185 Alewife Brook Parkway.

Skeptical, but curious, I pulled out my cell phone and asked the guy to the far left if it was OK to take a picture of him. Sure, he said.

George McLean

“I’ve been here since February, ” he said. “Six hours a day.”  Turned out he was George McLean,  a professional photographer, now retired.  “I  saw Buzz and Rubie -those are the parents-‘making whoopie’–so the group named one of the fledges ‘Georgie, after me.” Their  sibs are Honey and Yahoo (after Jonathan Swift’s land of the Yahoos). “We’ve been waiting for them to fly for weeks… today could be the day.”

Or not.

He tells me that people  have been photo- and videographing these birds since January.

Here’s a link to the babies hatching– http://www.cctvcambridge.org/node/44293 ;  another, of Georgie flopping on his face http://atlanta.pointslocal.com/story/atlanta/316332/185-alewife-red-tail-hawk-chick-takes-a-big-flop and, yet another, to video at Cambridge Community Television. http://www.cctvcambridge.org/subject/nature?page=8 .

Last week, George tells me, one of them tried to fly but fell off the ledge  into the parking lot.

People seem mesmerized;  there’s definitely an atmosphere of suspense.

I figure, “I’m here, what the heck,” and start shooting photos of the nest.  It’s quite high up–seven stories–I can make out a few birds but can’t really see them, very  well.

I’m zooming in  to get a close look–when a gasp goes through the crowd–a fledge has spread his wings.

I missed it. Damn.   I shoot again. Got it.  And again-Got that one, too.

And again…and again. I’m getting excited, now…and so is George.

He’s flapping his arms, like wings. When will one of these babies take off?

I’m thinking I wish I could  stay..but  company is coming to my house.

Later that afternoon, I check the Internet for news of the fledges…nothing yet.

And again the next day, which is Sunday.

But on Monday, driving by 185–I see an empty corner–and an empty nest. The hawks must have done their thing…

On the group’s yahoo site,   http://groups.yahoo.com/group/185redtails/message/700 ,  one of the observers,  Bonnie, has written that when she arrived at 185  on the morning of  June 6, Buzz and Ruby were “doing a happy dance…. soaring and flying together over 185, over Whole Foods parking lot, and over to the apartment towers and back.” The fledges had flown.

And, according to Paul Roberts,

Life has changed for us all…[At 5:21 AM] this morning,  the baby, Whitey flew directly from the nest towards the CVS sign, where Buzz and Ruby were perched with food….Whitey flew directly and strongly to the CVS sign, but reportedly got only part of his talons on top and could not land, dropping down onto the roof of a Garelick Milk truck, where he got comfortable on top of their refrigerator compressor.

Roberts tells a gripping tale of  the fledges’ struggle to find their new place in the wild world outside the nest–attacked by blue jays, unable to perch…Animal control is called….

To my surprise, based on my 0wn brief experience at 185, I have to agree. See you there, next year?

Anita  M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a marketing communications and public relations firm in Cambridge, MA.