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Window Shopping at Anthropologie, H Square

 

Kudos to the display team at the new Anthropologie shop in Harvard Square–their store windows are works of art that absolutely drew me into the store–although I really don’t need a thing.

Anthropologie, located at 48 Brattle St, in Cambridge, has taken over the old Design Research building–which has been almost empty for over a year since Crate and Barrel moved out.

 The new store carries an enticing array of clothing, jewelry, shoes, boots, bags and home goods. Most items are a bit ornate for my tastes but definitely worth a visit if only to see the store’s  artistic and  creative arrangements of merchandise.  –Anita M. Harris


New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisCom Blog.




Health gizmos for non-geeks: new monitoring devices for staying well

You don’t need to be a geek to get into some of the newest technology for keeping track of your health. I was blown away when I heard about pill bottle caps that will tell  you (or your doctor or your caretakers)  if you’ve forgotten to take your meds…a kazoo that measures the chemistry of the air from your lungs…and a telephone that can assess whether you’re depressed–from the tones of your voice.

These gizmos are the brainchildren of David Rose, an entrepreneur who is now the CEO of Vitality, Inc., in Cambridge.  Rose has also invented bathroom scales that can show whether you’ve lost or gained weight, an umbrella that can sense whether it’s going to rain, and objects that assess air quality.

Rose was one of four panelists who spoke last week at a program sponsored by the Medical Development Group about some astounding new health gadgets, most of which are actually on the market. (MDG is a Boston area organization for individuals involved in the medical device and technology industries). 

Rose focused on the above-mentioned pill bottle “Glo-Caps”, which “sense”  when a patient takes a medication, and, via a wireless Internet connection, show health care professionals, patients or caregivers whether reminders are needed.  

The caps light up, play a melody, and even ring a home phone to remind patients to take their pills.  The caps can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. 

Glo-Caps are not currently available for purchase by individuals, but they are being used by patients enrolled in programs sponsored by certain health insurers and pharmacies.

Panelist Ben Rubin, Co-Founder and Chief Technology officer of Zeo, in Newton, MA, described Zeo’s novel  headset and device that monitor an individual’s REM sleep and factors influencing sleep patterns.  Knowing how well you sleep is important because sleep is closely tied to health conditions like obesity, depression, diabetes and the like, Rubin said. “If you measure it, you can manage it.” 

Zeo’s sleep devices, which cost $250,  connect to  an Internet site. For an additional $100, Zeo provides email advice coaching to help individuals improve their “sleep hygiene.” 

There’s also a  Smart Phone application designed to promote better sleep:  using the Ap, you put your phone under your pillow to measure your movement (and restlessness) during sleep.

Panelists also described glucose monitors that send data to doctors via patients’ Smart Phones and Nike running shoes that measure your steps. At one point, Rose pulled out a keychain that tells him whether he’s met his daily walking goals and whether he’s on track (ha ha) to meet his monthly goals.

Also mentioned  were Internet tools such as a Google Ap to measure flu trends; Healthmedia, through which Johnson & Johnson provides digital coaching for managing stress and chronic disease, Philips Direct, which provides live coaching over email, and various “calorie and other body monitors through which individuals can receive online coaching through gyms.

All of these devices fall under a category moderator David Barash, MD, CEO of Concord [MA] Health Strategies calls “local health monitoring” –meaning that the devices can be used by patients or consumers almost anywhere–rather than just at home or in a hospital,  doctor’s office or lab.

 According to a recent review by my client, Scientia Advisors, “remote health monitoring” devices are the fastest growing category in a booming home health care market. 

The devices are growing in popularity in sync with an aging population, increasing chronic disease, and new Internet technologies, Barash said.

Panelist Frank McGillin, Vice President of Global Marketing for Philips Healthcare, which markets a variety of home monitoring devices, said  remote monitoring  will become increasing important in light of growing health care costs.

Gillin cited government statistics showing that  health care current accounts for 17.6 percent of the  gross domestic product in the US, and that by 2050, half of the population in the developed world will be chronically ill—making traditional medical care  fiscally overwhelming. 

Devorah Klein, PhD, a principal at Continuum, in Newton, MA, who designs devices and evaluates patient adherence to therapy regimes for diabetes, asthma, arthritis, multiple sclerosis and erectile dysfunction, emphasized that  simple designs are key because “many patients are not all that interested” in learning to use devices.

And Barash pointed out that while many consumers may be intrigued by these gizmos, doctors have been slow to embrace them.

 For one thing, with a dearth of clinical trials to assess devices’ effectiveness, insurers are reluctant to reimburse doctors for evaluating the data thus compiled.

For another,  it’s not clear how doctors can manage or assess  potentially large amounts of additional data, or  how data collected for individual conditions can be assessed in relation to data collected elsewhere for other, possibly related, conditions.

–Anita M. Harris

New Cambridge Observer is published by the Harris Communications Group, a  writing  and public relations firm in Cambridge, MA.  All rights reserved.




Eeek! May I borrow your cat? Mice. Please advise.

Letter to my landlord:
The super said he has them in his apt and so does the office manager but he’s from abroad and she grew up on a farm and they don’t mind trapping them. I was very upset when the first three got stuck in the gooey trap Cl gave me and the baby one cried.
The new ones are not attracted to the cheese I put out as bait in the “roach motel”  traps where you don’t have to look at them. Not sure if Cambridge mice are smarter than others  or if they just sniff at low -fat feta. EEEK. The guy just ran from under the fridge to under the stove, a foot from where I’m typing.
A friend who used to live in the building said a former super blocked off all holes, which stopped them–but she was able to pull out her stove and refrigerator. Could you please ask D. to have Cl. do that? If not that, could I get an OK to ask Cl  to come up to deal with any mice that get caught in gooey traps? I hate to bother him but I just can’t handle it.
My cat people friends say their animals either just play with mice or rip them up and leave the body parts lying around. DK which is worse. Yes, I do, Lisa says.
None of the cats seem to travel….and one named Claire,  wrote in to explain why she  won’t be available (her comments are included below).

Should I just give the mice names and adopt them as pets?

This morning a woman came into the Charles Hotel while I was having coffee…with a dog that was only a little bigger than these mice.
I am trying to think of them as giant hairy cockroaches but cockroaches don’t cry.
Eeeeeeek!
Please advise.
Anita

Care the cat

Claire

Santa Mouse

Compliments of an Australian client...

Dear G….The  mice are freaking me out. I think there are three  more…ot at least 2. In the last 24 hours, a big one and a small one have come from under the stove and  the refrigerator…and the sink….and the other day one came out from behind the sofa in the living room. I’m guessing they’re  living around  the pipes.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisComBlog and Ithaca Diaries Blog.
We welcome your comments–and hope you’ll subscribe.


Dec. 17
Thanks, Gus.
My downstairs neighbors don’t have them…yet…nor do others on my floor.  My cousin says that the smell of cats deters them. I could try that…might be able to borrow one from a friend who has one for a week or so. Unfortunately, the smell of cats also deters me….
Last night, the master of Quincy House said they had an infestation there this fall and called in “Best Pest;” they patched holes and set traps, which cleared up the problem. Anita
12/17

Dec. 18

Gus, someone left four sticky traps outside my door. I’m collecting  advice on my blog… so far,  it ranges from wearing a cat costume to sprinkling dried coyote urine around….Eeeew. Anita

*
From Edna:

Oh my!  If you want to stay at our house for a couple of days, or work in my office until they get rid of the mice, you’re more than welcome.  I’d be freaked out too.  I hate having uninvited critters sharing my space.

Re: Eeeeek!

Edna, thanks–I appreciate it. The guy who owns the building said he can’t do anything because if he poisons them they will go into the walls and smell bad…I’m  asking friends if I can borrow their cats….It’s kind of funny when I think about it…But not when they scoot around, here. Evidently, it’s a common problem. The super says HE has them, and so does the woman who works in our office…but they’re not bothered by them (or by killing them). A friend told me that  her husband had to keep mouse traps under his desk at the New York Times…  Another friend’s said he sees them at MGH…Eeeeek!  I’ll let you know if I need a place to stay…. tho I think that the landlord or the building owner, should pay for a hotel.

Anita



From Ann:  Alas, no. My cat is not a traveler: extremely shy and won’t come out when people she’s known for years come to visit! Also I can say (sadly) from experience she’s not a mouser: she’d rather chase, play, batter and torture a mouse than dispatch it.You might borrow a terrier- they’re bred as ratters and can snap a neck so fast you won’t see it.

OR, try my strategy:get some brown paper sandwich bags. bait the traps and set them inside the bags. Check the traps, and roll the whole mess up in the bag and dispose (outside cans). No mess, less fuss and you keep your hands clean.

Dec. 19 From Lisa: GaaROOOsome!! I didn’t see a single one at your b-day party!  When I was at Simmons, the two things that worked were:  1. peanut butter to attract them; 2. steel wool pads to block their entry.  The problem w/ having a cat is that you’ll then have dead mice all over the house.  Don’t know which is worse.  Well, yes, I guess I do.

Saturday Dec  19  At Haymarket, I told the cheese vendor that the mice won’t touch his low fat feata. He told me to forget the cheese. “Use pate,”    he said.   (Well, this IS  Cambridge).

Sunday Dec. 20:

Last night, I was watching TV when a little dark brown one ventured from behind the sofa (again). I jumped; he jumped back.  I got up and opened a box of sticky traps. Put them in big Trader Joe’s paper  bags, which I laid out near the sofa and stove. This morning: nothing. Eeeeeek!
—-amh

Thursday, Dec. 24. Still nothing. I’m hoping that its being Christmas eve, not a creature will be stirring…not even…

Monday, Dec. 28
Last night, returned  from weekend away. Nothing in gooey or “hotel”  traps, despite non-fat cheese. Bought “bounce” per Judy’s suggestion– put sheets of this fabric softener under sofa, stove, fridge; smelled so bad I had to put it in a ziplock bag to store. Saw mouse scurry out of closet toward corner wall, so put one in there, too.  This morning, nothing in traps; my eyes watering, sore throat due to Bounce smell–so forget that. Today I am calling the health department.


January 7, 2010

Dear g:
Yes, [50 F… ]is still a great building but, FYI, we’ve had no heat or hot water for two days.  Evidently there were 7 pipe leaks and there’s still a problem with the boiler. Someone put up a sign saying they’re working on it, which I believe because the first floor is completely torn up.  We have to climb a small mountain of dirt to get to the mail boxes! For awhile, this morning, the elevator was out of service…
RE mice…only one, so far this week (perhaps the others have retreated into the walls to stay warm).  I called the Cambridge health department, which said that the property owner is required to bring in an exterminator…Would it be OK if I bring one in,  have him find and block the mouse holes in 512 and you bill  [D] for the service?
Thanks, Anita


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Wiseman's La Danse: Three-and-a-half stars

Url for  LaDanse Trailer on U-Tub: http://www.youtube.com/watch?v=1iU2l0XFrek&feature=player_embedded

My friend E. and I made it a point to sit in on the aisle in the last row when we went to see Frederick Wiseman’s latest film, La Danse, last night at the Brattle Theater in Cambridge–in case we needed to leave in a hurry.  We’d heard it was very long (120 minutes) and that it needed some editing.

But we ended up staying through to the end–partly because we wanted to take part in the question and answer session with Wiseman,  but mainly because, despite the film’s  length and some imperfections, we found it quite beautiful.

It’s cinema verite, shot by Wiseman with a handheld 16MM camera, of  practice, dress rehearsals, and behind the scenes discussions  at the Paris Opera Ballet, over 13 weeks in Paris in 2007.

I was fascinated by the sessions in which choreographers and coaches viewed and critiqued dancers  such as  Nicolas Le Riche, Marie-Agnès Gillot, and Agnès Letestu, among others.  In those scenes,  Weisman provides the rare opportunity to understand what emotions the dancers are asked to convey and how they do it; the  detailed movements that go into that; and  the occasional difficulty some dancers have in translating direction into specific action.

A photographer myself, I enjoyed the interspersing of arty still views of stairwells, window casings but,  because some outside shots of Paris and the Opera House seemed to repeat, I wondered if Wiseman had come away with too little covering footage.

It was also great to see some of what happens behind the scenes: the painstaking sewing of sequins into costumes, one by one; the serving of  apparently overcooked broccoli and fish with sauce in the cafeteria; the cleaning of the performance hall, and,  especially, meetings of administrators discussing their fundraising efforts–which, combined,  give some sense of what’s involved in producing some 250 performances a year.

Wiseman did a wonderful job of filming rehearsals for seven ballets: Genus by Wayne McGregor, Le Songe de Mede by Angelin Preljocaj, La Maison de Bernarda by Mats Ek, Paquita by Pierre Lacotte, Casse Noisette by Rudolph Noureev, Orphe and Eurydice by Pina Bausch, and Romeo and Juliette by Sasha Waltz.  Some of the more modern pieces seemed to go on  and on but most  were mesmerizing–and unlike any I’ve seen in the US.

Wiseman could, perhaps, have left out a few–and, because it’s hard to stare at a screen for three hours straight,  I’d have appreciated an intermission. (And,  no doubt, so would those who got up to go to the rest room in the middle, blocking our view of the screen).

I  found Wiseman’s fly-on-the-wall technique a bit disturbing–mainly because it showed almost no verbal interaction among the dancers, who were portrayed as objects to be molded and by teachers and administrators.  But perhaps that’s how it is in the dance world and in the company, described by artistic director, in one segment, as  “hierarchical.”

In the Q&A, Wiseman seemed reluctant to answer questions about content or meaning.  (When someone asked why he’d included a scene involving beehives on the roof of the opera house, he said that’s for the viewer to figure out–perhaps, I thought,  because it’s too obvious a metaphor).

Nor was Wiseman  forthcoming about his thought processes (or lack, thereof)  in structuring or editing  the film.  He spent a day looking around the building, then started shooting, he said. After 13 days, he returned with 130 hours of film; spent a year reviewing, culling, editing, reviewing, adding, cutting–and here we were.

It seemed to me that  the film could use more structure and that some scenes were repetitive–but given the beauty and grace of the dancers, I’m hard-put to say which sequences I’d leave out.

—–Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisComBlog and Ithaca Diaries Blog.




Loved Lowell Open Studios and Arts Festival

Lowell Open Studios Photo

Lowell Open Studios Photo

I was wonderfully suprised and impressed by Lowell Open Studios–held this weekend in the old milltown about 45 minutes north of Cambridge.  Two huge old mill buildings, five floors each, at 122 Western Avenue,  have been transformed to include  beautiful artist’s studios, a museum, sound studios and a cafeteria, with artists’ living quarters in the works.

My friend Mark and I enjoyed seeing friend Adrien Bisson’s nature and portrait photography (unsolicited plug: they’re fabulous; he’s available to shoot  corporate, family, and educational events).      .

We then drove to the center of town, where  mills and artists are showcased in what has become  Market Mills and the Lowell National Historic Park.    Across the courtyard outside the reception center, we found the Brush Art Gallery and Studios, where  a photograph by friend Paul Weiner was displayed  in an all-cat exhibit.

We enjoyed the show which, eclectic in form if not content, included a patchwork quilt, sculpture, photography, and painting, with proceeds donated to homeless kitties. A  highlight was that these cats did not make me itch.

Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisCom Blog.




Cambridge Seeks Citizen Input on Future Tech Needs

Having completed an excellent three-evening course on Dreamweaver  just this week at Cambridge Community Television in Central Square,  I urge Cantabridgians to take part in one of the focus groups to be conducted in early October–all related to the Cambridge’s technology future  and the role of Comcast, which, by law, sponsors CCTV, in the community.

Here’s the info–lifted in its entirety, I confess–from an email CCTV sent to me yesterday.

 

* Have you ever watched Cambridge City Council or School Committee meetings, school sports, Democracy Now! or BeLive?
* Have you ever wanted to engage in a community dialogue about important issues in Cambridge?
* Would you like to share your ideas about how our community can use our local cable channels?

The City of Cambridge is seeking participants for a series of workshops on the future of cable service, community media and technology.

You are encouraged to participate, propose new ideas for consideration and help us explore the opportunity we have right now for the City to provide new technological resources to all communities within Cambridge.

Six focus group workshops will be held at Cambridge locations listed below. The presentation of each workshop will be identical, but discussions will focus on different aspects of community life. Choose one based either on your interest or your schedule.

* Participation is free and open to the public.
* Registration is required by Friday, Sept. 25, 2009:  – via telephone to 617-349-4302 (if leaving voice mail, include name, organization, address, phone, email, and which focus group you are attending
– or register online
here.

Local Government Departments and Agencies
October 6, 2009
10:00 am – Noon
City Hall Annex
344 Broadway
 
Health/Human Service/Social Service Organizations and Agencies
October 6, 2009
2:00 – 4:00 pm
City Hall Annex
344 Broadway
 
Senior Citizens and Organizations Serving Seniors
October 7, 2009
10:00 am – Noon
Central Square Library
45 Pearl Street
 
Nonprofit, Civic, Community, and Faith Based Organizations
October 7, 2009
6:30 – 8:30 pm
Media Arts Studio
454 Broadway
 
Arts/Culture/Heritage Organizations
October 8, 2009
10:00 am – Noon
Media Arts Studio
454 Broadway
 
Educational Institutions, Educators, and Youth
October 8, 2009
4:00 – 6:00 pm
Media Arts Studio
454 Broadway
 
The City of Cambridge and its municipal channel, CITY TV-8, have teamed up with community partners CCTV (Cambridge Community Television, Channels 9 & 10) and CEA (Cambridge Educational Access, Channels 98 & 99) to coordinate this process to identify the community’s needs and interests in future technologies.  The focus groups will be conducted by The Buske Group, a nationally recognized public policy consulting firm hired specifically to help the city with the cable license renewal process.For more information, visit CCTV’s website or call 617-349-4302.

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish Harriscomblog.




Rating Social Media Marketing Webinars

In the last few days, I’ve been in on several Webinars–some more effective than others.

Hubspot’s “5 Tips for Advanced B2B Business Blogging” was well organized and to the point. ****

Although  host and Hubspot Marketing VP Mike Volpe insisted on calling potential customers “personae,”   (in my book, the persona is the character telling the story as opposed to someone you’re trying to reach)–he did a good job of explaining that instead of using blogs to push your products,  you should offer information that will interest potential customers in order to draw them in.  Among other suggestions:

  • Offer a mix of posts–news, features, opinion, photos video, audio, lists, bold statements, funny bits, email  or videocam interviews–and information about how to get photos, via flickr.
  • Format in a readable way
  • Be patient: this sort of marketing is a marathon, not a sprint,

The webinar video and slides are available at:
http://www.HubSpot.com/archive/b2b-business-blogging;
you can find  a basic introduction to business blogging at
http://www.HubSpot.com/archive/blog-webinar

Elizabeth Marshall’s “Striking Content Marketing Cold” with Newt Barratt, Chris Brogan, and Paul Gillin, the authors of “Get Content Get Customers” was a bit roundabout. **

With four panelists,  it was difficult to know who was speaking.            The authors, who also used (and perhaps coined?)  that peculiar
term “persona,”   focused on what they call “content marketing,”
which involves using (or possibly employing the authors?)
to   use  “story” to bring in customers.

Despite the confusing format, the authors must  have done
something right because here I am spreading the word on their
behalf!

The webinar may be downloaded from:
h
ttp://marketingmarshall.com/recommends/getcontent
Audio is available  at http://authorteleseminars.com/audio
/getcontent1.mp3 and a  written summary, in blog form,  at
http://bit.ly/s2Jv


Vocus
Teleseminar: -Build Your Proactive PR Strategy for 2009 , featuring the increasingly visible Peter Shankman founder of  the Geek Factory and HARO (Help a Reporter Out )and Kim Keelor, PR Director of Gaylord Entertainment, was informative  but  included a few discouraging words.
***

The Vocus moderator, in  good social media  marketing form,
kept discussion of Vocus’ media relations outreach offerings to
a minimum.

I felt  encouraged when Keelor pointed out that PR consultants
seeing “free media” stand to do well as dollars for expensive
advertising sink  in the current flailing economy.

I also  found the advice to target a few key reporters rather
than send releases to huge  list and to use social media tools
like Twitter and Gawker to find out what reporters are
covering–to be right on–especially with reporter layoffs, and
remaining journalists increasingly assigned to  numerous
beats.

I was not shocked when Shankman predicted the imminent
demise of the press release–to be replaced by social media
tools used to reach individual reporters who have specific
informational needs.

I was, however, taken aback  when one speaker (perhaps the
unnamed moderator?) expressed anger when  asked
how to find reporters’ Twitter addresses– because he’d
posted instructions several months ago, online. If you can’t
figure  out how to Google to find that information,” he asked,
do you really belong in this [PR]  business?

As a long-time PR practitioner who is relatively new to
Twitter,   I have to ask whether insulting potential Vocus
customers–I mean… personae– who ask honest  questions is
an effective marketing tool.

That webinar and others are available at
http://onlinepressroom.net/vocus/.

The New Cambridge Observer is a publication of  the Harris Communications Group of Cambridge, Massachusetts.