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“Elevator pitching is like dating,” CIC’s Tim Rowe tells HarrisCom Workshop

Tim Rowe, CEO of the Cambridge Innovation Center in Kendall Square, gave a great talk at HarrisCom Group’s recent Pitching for Business Workshop on Feb. 23.  Among his main points: “Elevator pitching is like dating:” the goal is to find out if it’s worth spending more time with the person you’re speaking to. Tim is also a venture capitalist and president of the Kendall Square Association in Cambridge, MA.

Here are links to the video and to the blog I wrote on the HarrisCom Web site.

Link to video
Link to blog  

 

–Anita M. Harris
Anita M. Harris is president of the Harris Communications Group of Cambridge, MA, an award-winining public relations 3.0 firm specializing in strategic integrated marketing communications and thought leadership  for clients in health, science, energy, technology and education, worldwide. 




US Economy Will See 3 Percent Growth Morgan Stanley Expert Tells Kendall Square Audience

Speaking at the British Consulate in Kendall Square, last week,  Morgan Stanley Chief Market Strategist David Kelly predicted slow (3%) growth for the US economy in 2012–unless  there are no major disruptions  like  last year’s  Arab Spring, the European Debt Crisis,  the Tsunami in Japan or  what he termed a “home grown” crisis like the one created when Congress allowed this country to hover on the brink of default rather than raise the debt ceiling.

While the deficit is cause for concern, he said, a default would have thrown the nation into a true “great depression.” In diminishing its debt,  the US should proceed slowly. Both tax and entitlement reforms are needed, he said, and moving bit by bit can lead to a balanced budget within 7 years (?) whereas trying to change everything all at once could lead to disaster.

Despite the crises of  2011,   he pointed out, the Standard and Poor’s Index ended up  just .003 percent lower than it had been  at the year’s start. The coming year will  be one of uncertainty, but “the US economy can grow through that, ” he said.

According to Kelly,   factors in several areas will  likely lead to growth:

Housing:
-The  current very low level of housing starts, low inventories and  rising rents will lead to greater demand for homes, especially as consumer finances continue to improve.

-With mortgage rates at 3.8 percent, consumers are refinancing their homes, which means that consumers now have 14% disposable income, compared with 11% in 2007.

-This is the most affordable housing market “ever. ” Mortgage payments now account for  just 10 percent of average household income–which means that people have more money to spend elsewhere.

Automobile:  

-The age of the average vehicle in the US has risen from 9.8 several years ago to ten years;  as cars break  down, sales will go up.

Capital Spending
-Companies have held back on capital spending; as confidence rises,  spending will increase.%.

The key to it all, he emphasized, is confidence that the economy will improve.  Still, he said, he wished that  Ben Bernacke and the Federal Reserve Bank would take the year off “to work on their golf game” instead of telling people that interest rates will remain low for the next few years–which encourages people to put off spending.  What is more, he said,  keeping interest rates low will discourage banks from lending–because they do not want to be locked in to low rates for thirty years, when they know that rates are likely to rise a few years from now.

A link to Morgan Stanley’s  Guide to the Markets for Q1 2012     is available at

https://www.jpmorganfunds.com/cm/Satellite?pagename=jpmfVanityWrapper&UserFriendlyURL=insidemarket_browsetheguide

—Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, a strategic PR firm specializing in integrated marketing communications, thought leadership,  media relations and social media for companies in health, science, technology and energy, worldwide. 

 




Cambridge Local Unions Protest With Huge Inflated Rat

Rat balloon-insulators, tin knockers, pipefitters union protest  Local AFL-CIO Insulators, Tin Kinockers and Pipefitters from Cambridge Local  use a large inflatable rat to make clear how they feel about the use of non-union, non-Cambridge workers by PH Mechanical for work currently underway at 302 Third Street in Kendall Square.  “They don’t conform to community standards; they are unlicensed, and they have no apprentice program,” said one union member who declined to give his name. He said he expects that Cambridge City Council will be discussing the issue at its next meeting, possibly this evening.

 Photos C. Anita M. HarrisInsulators, Tin Knocker, & Pipefitters Local AFL-CIO unions protest use of non-union workers at 302 3rd St.

—Anita M. Harris

Anita Harris is a writer in Cambridge, MA.  New Cambridge Observer is a publication of the Harris Communications Group,  a marketing and public relations firm based in Kendall Square, Cambridge.




Cambridge collaboration to inaugurate entrepreneurship “Walk of Fame” on Friday 9/18/11

c. AMH 2011

 

At 1PM, on Friday, September 18, collaborators from MIT, CIC, the Marion Ewing Kauffman Foundation for Entrepreneurship, several venture funds, the City of Cambridge, Ernst & Young and others will inaugurate the world’s first “Walk of Fame” for entrepreneurs, according to an email from  Tim Rowe, president of  the Kendall Square Association.

The event, open to the public, will be held at the Kendall Square T stop in front of the Marriott Hotel’s  newly redesigned plaza.

Seven of the greatest entrepreneurs of all time will be honored with granite stars unveiled in the public way, according to Rowe.

While many of these individuals have passed away, one of these seven will be on hand for the ceremony (the identities of the honorees are secret until the event).

In future years, additional stars will be placed, building a kind of
“freedom trail” of innovation through Kendall Square.

“The Entrepreneur Walk of Fame has a mission to inspire young people to
consider careers as entrepreneurs,” Rowe wrote.  “While there are public efforts to
honor great athletes and actors, nowhere today is there a public place
where entrepreneurs are honored for their contributions to society.
Those contributions are significant. Entrepreneurs bring new
innovations to market in ways that improve the human condition, and
entrepreneurs help millions of people become productively employed,
thereby building healthy economies.”

-Anita Harris

###

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing communications firm located in Kendall Square. Cambridge.




Window Shopping at Anthropologie, H Square

 

Kudos to the display team at the new Anthropologie shop in Harvard Square–their store windows are works of art that absolutely drew me into the store–although I really don’t need a thing.

Anthropologie, located at 48 Brattle St, in Cambridge, has taken over the old Design Research building–which has been almost empty for over a year since Crate and Barrel moved out.

 The new store carries an enticing array of clothing, jewelry, shoes, boots, bags and home goods. Most items are a bit ornate for my tastes but definitely worth a visit if only to see the store’s  artistic and  creative arrangements of merchandise.  –Anita M. Harris


New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish HarrisCom Blog.




Health gizmos for non-geeks: new monitoring devices for staying well

You don’t need to be a geek to get into some of the newest technology for keeping track of your health. I was blown away when I heard about pill bottle caps that will tell  you (or your doctor or your caretakers)  if you’ve forgotten to take your meds…a kazoo that measures the chemistry of the air from your lungs…and a telephone that can assess whether you’re depressed–from the tones of your voice.

These gizmos are the brainchildren of David Rose, an entrepreneur who is now the CEO of Vitality, Inc., in Cambridge.  Rose has also invented bathroom scales that can show whether you’ve lost or gained weight, an umbrella that can sense whether it’s going to rain, and objects that assess air quality.

Rose was one of four panelists who spoke last week at a program sponsored by the Medical Development Group about some astounding new health gadgets, most of which are actually on the market. (MDG is a Boston area organization for individuals involved in the medical device and technology industries). 

Rose focused on the above-mentioned pill bottle “Glo-Caps”, which “sense”  when a patient takes a medication, and, via a wireless Internet connection, show health care professionals, patients or caregivers whether reminders are needed.  

The caps light up, play a melody, and even ring a home phone to remind patients to take their pills.  The caps can send weekly emails to remote caregivers, create accountability with doctors through an adherence report, and automatically refill prescriptions. 

Glo-Caps are not currently available for purchase by individuals, but they are being used by patients enrolled in programs sponsored by certain health insurers and pharmacies.

Panelist Ben Rubin, Co-Founder and Chief Technology officer of Zeo, in Newton, MA, described Zeo’s novel  headset and device that monitor an individual’s REM sleep and factors influencing sleep patterns.  Knowing how well you sleep is important because sleep is closely tied to health conditions like obesity, depression, diabetes and the like, Rubin said. “If you measure it, you can manage it.” 

Zeo’s sleep devices, which cost $250,  connect to  an Internet site. For an additional $100, Zeo provides email advice coaching to help individuals improve their “sleep hygiene.” 

There’s also a  Smart Phone application designed to promote better sleep:  using the Ap, you put your phone under your pillow to measure your movement (and restlessness) during sleep.

Panelists also described glucose monitors that send data to doctors via patients’ Smart Phones and Nike running shoes that measure your steps. At one point, Rose pulled out a keychain that tells him whether he’s met his daily walking goals and whether he’s on track (ha ha) to meet his monthly goals.

Also mentioned  were Internet tools such as a Google Ap to measure flu trends; Healthmedia, through which Johnson & Johnson provides digital coaching for managing stress and chronic disease, Philips Direct, which provides live coaching over email, and various “calorie and other body monitors through which individuals can receive online coaching through gyms.

All of these devices fall under a category moderator David Barash, MD, CEO of Concord [MA] Health Strategies calls “local health monitoring” –meaning that the devices can be used by patients or consumers almost anywhere–rather than just at home or in a hospital,  doctor’s office or lab.

 According to a recent review by my client, Scientia Advisors, “remote health monitoring” devices are the fastest growing category in a booming home health care market. 

The devices are growing in popularity in sync with an aging population, increasing chronic disease, and new Internet technologies, Barash said.

Panelist Frank McGillin, Vice President of Global Marketing for Philips Healthcare, which markets a variety of home monitoring devices, said  remote monitoring  will become increasing important in light of growing health care costs.

Gillin cited government statistics showing that  health care current accounts for 17.6 percent of the  gross domestic product in the US, and that by 2050, half of the population in the developed world will be chronically ill—making traditional medical care  fiscally overwhelming. 

Devorah Klein, PhD, a principal at Continuum, in Newton, MA, who designs devices and evaluates patient adherence to therapy regimes for diabetes, asthma, arthritis, multiple sclerosis and erectile dysfunction, emphasized that  simple designs are key because “many patients are not all that interested” in learning to use devices.

And Barash pointed out that while many consumers may be intrigued by these gizmos, doctors have been slow to embrace them.

 For one thing, with a dearth of clinical trials to assess devices’ effectiveness, insurers are reluctant to reimburse doctors for evaluating the data thus compiled.

For another,  it’s not clear how doctors can manage or assess  potentially large amounts of additional data, or  how data collected for individual conditions can be assessed in relation to data collected elsewhere for other, possibly related, conditions.

–Anita M. Harris

New Cambridge Observer is published by the Harris Communications Group, a  writing  and public relations firm in Cambridge, MA.  All rights reserved.




Nine-Day Cambridge Science Festival Showcases City’s Tech Prowess

The Cambridge Innovation Center and quite a few companies will be holding open houses this Thursday in Kendall Square, Cambridge–as part of the nine-day Cambridge Science Festival.

Billed on its Web site as “the first of its kind in the nation,”  the annual Festival opened on Saturday, April 24, to showcase  Cambridge as an internationally recognized leader in science, technology, engineering and math.  A multifaceted, multicultural event held every spring, the Cambridge Science Festival makes science accessible, interactive and fun.

A myriad of events–ranging from talks and panel discussions to demonstrations, luncheons, museum exhibits, elementary school science fairs  and company open houses–are listed at the  Festival’s Schedule of Events.

I expect to be at the Cambridge Innovotion Center open house at 1 Broadway  on Thursday evening–as will my client, InVivo Therapeutics, and   Vitality, Seeding Labs, Acorn Product Development,   HubSpot and other companies.   The Venture Cafe, on the 11th floor,  will be open to the public  from 6-9 pm.

Also on Thursday evening, Microsoft’s NERD Center, Google, VMware, and the Singapore-MIT GAMBIT Game Lab will hold open houses.  
The Festival is sponsored  by MIT, Pfizer, and the city of Cambridge.
–Anita M. Harris
New Cambridge Observer is published by the Harris Communications Group of Cambridge, MA. We also publish HarrisCom Blog and Ithaca Diaries Blog. 



Boston/Cambridge/Quincy rank 8th most stressful cities to live in

I was interested to see that Boston/Cambridge/Quincy Metro area ranked eighth on a Forbes.com study of  the most stressful US cities to live in.  

 Topping the list were Chicago,  Los Angeles, New York, Cleveland, Providence, RI, San Francisco,  and Detroit; Washington DC was ninth, followed by San Jose, Seattle, Riverside CA, and Philadelphia and, surprisingly, Portland, Ore.

Forbes ranked the metropolitan areas by quality of life factors including medium home price drop, unemployment, cost of living, air quality,  sunny days per year, and population density.

The Boston  metropolitan area was  ranked 17th for media home price drop, 30th for unemployment rate, 7th for cost of living, 20th for air quality, 12 th for sunny days per year, and 5th for population density.

Providence was  ranked 4th most stressful overall–based on  mainly on high unemployment and  cost of living.

Chicago was labelled  stressful primarily based on air quality, a low number of sunny days per year and high population density. LA came in second–with high rankings for median home price drop, cost of living, air quality and population density. New York, with the highest cost of living, and population density and relatively poor air quality  ranked fourth most stressful.

For a link to the list and Forbes rationale, click here.

—Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group of Cambridge, MA. We also publish the HarrisCom Blog.