Met my summer goal of running around Fresh Pond, this morning (with brief stopover at Starbucks, at Fresh Pond Shopping Center-and frequent stops to shoot these photos). Next time–all the way!

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and marketing firm located in Cambridge, MA.

Queen Elizabeth II and Philip Ramirez of the Harris Communications Group

Went to the British Consulate Tuesday morning  (June 4, 2013) expecting to hear the Right Hon. Jeremy Hunt, MP, the UK Secretary of State, speak about recent changes in the British health care system–but at the start of the session, Vice Consul Anne Avidon explained that Hunt had been called to Downing Street and that she’d done her best to replace him with someone of equal or higher rank. Avidon then pulled out a life-sized cardboard photo of the Queen–commenting that “she listens a lot but doesn’t say much.”

UK Boston HM Consul General Susie Kitchens and Tim Kelsey, national director for patients and information, National Health Service Commissioning Board.

The levity continued as the Consulate team collected the results of a networking game, in which attendees had been handed scrabble letters to add to those of others at the event in order to form words related to health care. The winning word–Edata–brought five people Cadbury chocolate bars from England.

In a Q& A session with Consul General Susie Kitchens, the real speaker, Tim Kelsey, national director for patients and information of  the UK’s National Health Service Commissioning Board,   outlined several components of what a Consulate publication describes as  “the most widespread changes in England’s National Health Service since its inception in 1948.”

One key change, effective since April 1, is that 80 percent of the UK healthcare budget (approximately $120B), has been “devolved” from the Department of Health to frontline clinicians. These clinicians form new Clinical Commissioning Groups and are responsible for designing, delivering, and paying for local health services.

Some other changes involve requiring doctors at various level to share treatment and mortality outcomes, increased patient participation in assessing their own care, and the digitization of all health care records by 2018.

The event was sponsored by UK Trade and Investment and the British American Business Council of New England.

–Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and digital marketing firm based in Cambridge, MA.

Our friend Robert Gracey sends the following:

Massachusetts acupuncturists in affiliation with the New England School of Acupuncture (NESA), Acupuncture & Oriental Medicine Society of Massachusetts (AOMSM) and Acupuncture Without Borders (AWB) are joining together through Boston Acupuncture Trauma Relief (BATR) to provide treatment and healing for those affected by the tragic Boston Marathon bombings and related events. Participating acupuncturists are offering free acupuncture treatments to those in need.

The development of Post-Traumatic Stress Disorder (PTSD) is a possible result of both man-made and natural disasters. Acupuncture has been used by AWB in tragic situations like the 2010 earthquake in Haiti, Hurricanes Katrina and Sandy, and most recently in Newtown, Connecticut. The Department of Defense has also been working with acupuncture to help veterans returning from foreign wars alleviate trauma symptoms that may linger after deployment.

It is common for those who have undergone trauma to experience “triggers” that will set off a response, like a car backfire, the sounds of heavy equipment, or news updates as the case unfolds. It is also common for sufferers to experience physical symptoms like sweating, labored breathing, increased heart rate, and nausea. The most important thing to know is everyone reacts to traumatic exposure differently and there is no right or wrong way to feel or act. It is perfectly normal to have a reaction; it’s a natural part of the healing process.

Common Symptoms Following Exposure to Trauma:

• Restlessness/anxiety/lack of focus
• Difficulty sleeping/nightmares
• Reactions to loud noises or sudden movements
• Feeling a sense of danger or extreme alertness
• Upsetting images coming up at unwanted times
• Reliving/re-experiencing the event in your mind
• Feelings of numbness, guilt, or depression
• Loss of interest in daily activities

While acupuncturists are not first responders, we understand, because we feel it ourselves, the feelings of angst and confusion that simmer in the aftermath. The use of acupuncture for trauma is a vital bridge between first intervention and the healing process that allows those affected to move through the experience and heal. In addition, acupuncture can also help those recover from their physical injuries.

As one of many acupuncturists offering free trauma relief, Gracey and others are offering free services to those in need. For more information please contact Robert Gracy 617-549-1196 or rgracey@graceyhealth.com  ( Gracey Holistic Health),   the New England School of Acupuncture clinic at 617-558-6372, or chose from a list of acupuncturists via the following NESA landing page: http://traumarelief.nesa.edu/.

-Anita M. Harris

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning PR and marketing firm in Cambridge, MA. 

Photos by Anita M. Harris; kindly request permission and link before re-posting.

New Cambridge Observer is a publication of the Harris Communications Group, an award-winning public relations and content marketing firm located in Cambridge, MA.

Want  to  lunch one-on-one with a senior exec from a major pharma company and help people in the developing world at the same time?

UK/US Life science consulting firm Alacrita,  based in the Cambridge Innovation Center, has launched a benefit auction in which you can bid for a two-hour, one-to-one lunch with senior executives from the pharmaceutical industry who have donated their time to the appeal.

According to Alacrita Partner Rob Johnson,   the appeal aims to raise money for WaterAid, an international non-profit organization that  transforms the lives of people in the world’s poorest countries by improving access to safe water and sanitation.

Bidding opened Monday 3^rd December and closes on Thursday 13^th December on 5pm EST/10pm GMT.

In order to bid,  click on a name, below. You will be redirected to eBay for bidding.

• Heather Bell, Head of Corporate Strategy and Shaun Grady, Head of Business Development at AstraZeneca (one lunch)
• Moncef Slaoui, Chairman, Research & Development at GlaxoSmithKline
• Douglas Giordano, Senior Vice President, Worldwide Business Development at Pfizer
• Susan Silbermann, President and General Manager, Vaccines, Specialty Care Business Unit and Polly Murphy Vice President, Specialty Care Business Unit Business Development at Pfizer (one lunch)
• Graham Brazier, Vice President, Business Development, Strategic Transactions Group at Bristol-Myers Squibb
• Pamela Demain, Executive Director, Corporate Licensing at Merck
• Susan Jane Herbert, Executive Vice President and Head of Global Business Development and Strategy and Annalisa Jenkins, Executive Vice President and Head of Global Drug Development & Medical and Belen Garijo, Executive Vice President and Chief Operating Officer at Merck Serono (one lunch)

Bidding  will be open until 13^th December, 5pm EST/10pm GMT.

Johnson said: “We are thrilled to launch this year’s seasonal appeal to raise funds for WaterAid. 783 million people, or one in ten of the world’s population, live without access to safe water and last year WaterAid reached 1.6 million people with water and 1.9 million people with sanitation in 27 countries. ”

David Winder, CEO of WaterAid, America added: “We are delighted that Alacrita has chosen to  donate the proceeds of their charity auction to  WaterAid.  Every day, 2,000 children die from water-related diseases that could easily be prevented.  The funds raised will help us reach more of the world’s poorest people with safe, clean water and sanitation.  These vital basic services are essential for saving  lives, improving health and reducing poverty in the world’s poorest countries.”

–Anita M. Harris
New Cambridge Observer is a publication of the Harris Communications Group,  an award-winning PR/content marketing and social media firm specializing in health, science, technology and energy.

        Later today, I hope to attend the Clean-Tech Meetup–an event which,  Gov. Deval Patrick, has said, “brings together innovative leaders from across the Commonwealth, the country and the globe to grow businesses, advance technologies and expand the adoption of clean energy sources.”

             As described on the Clean Tech Meetup Web site,  “through  Clean Energy Week and the Conference on Clean Energy in Boston,”  Massachusetts has been “steadily growing” a community of clean energy innovators and implementers.   “Now, we’re using what we’ve learned to bring you an event focusing on connecting people in intimate settings—instead of panels or keynotes.”

• Major Energy Consumers, Utilities, Leading Cleantech Companies, and other companies looking to form partnerships will meet providers of innovative clean energy services, products, and technologies.
• Investors will meet over 50 companies from more than 10 countries, hear from emerging clean energy companies, and talk with major energy users about their needs for clean energy technologies.
• Emerging Clean Energy Companies will talk with potential investors, strategic partners, and customers.

View the conference program.

Innovation Tour:  The conference also includes a tour of “cool companies and organizations” that will be holding open houses”from  Kendall Square to the Seaport Innovation District,” on Wednesday.  View the Tour participants.

I’m pleased that my friend and informal client, Christine Adamow, President and CEO of EuphorbUS,   announced today that her company, , a  “tree-based”  biofuel company that  has operated in East Africa since 2007,  will soon open its first operating site in North America in Hawaii.

The Meetup  is pricey, with registration $400+ for  participants and  $500-$1000 for presenters, who are selected by the conference organizations. (Might say I was surprised that the organizers called the event a meetup– because most “meetups” I’ve heard of are free or nearly so).   Held at the Boston Convention Center, it  runs through Wednesday.

—Anita M. Harris

Last Friday at the British Consulate in Cambridge, three innovators described emerging technologies that are changing how and where healthcare is delivered–and the challenges of bringing those  technologies to market.

Jacqueline Thong, CEO and Co-Founder of Ubiqi Health, in Boston,   is developing mobile tools to track and use data on patient compliance.  Bringing Ubiqui’s  first product–which measures the impact of life style changes on  migraine headache sufferers, to market–has been slow,  Thong said, but over the course of 18 months, her company  acquired 15 thousand users,  developed a reporting system, and assessed  results.  While, originally, her company had expected reports on impact to be shared only with providers, her team found that patients were interested in knowing their results–and that when provided access,  their compliance and positive outcomes increased.

Thong  emphasized the emphasized the importance of measuring impact and showcasing findings to potential partners.  Merck and the Joslin Diabetes Center are now interested in testing the device with their patients, as are other pharma companies, payor organizations interested in cutting costs, and physicians, Thong said.

Mira Sahney, General Manger, Gynecology Business at  Smith & Nephew  Endoscopy, is building a women’s health division at the company.  She is in the process of commercializing a minimally invasive surgical tool for use in doctors offices that removes fibroids and polyps which have long been a leading cause of  hysterectomies. While, in Europe, use of the minimally-invasive procedure (hysteroscopy) in doctors’ offices  is  encouraged and financially incentivized,  introducing it to the US market has been challenging, she said.

Medicare reimburses differently depending on the location but in any case, will not pay for the procedure if performed in the doctor’s office. Getting FDA approval for a new product can take years, she said. “You need promoters.” “What is more, the American College of Gynecology  is slow and conservative;  private insurers can  see and implement the benefits but are moving slowly.  Anyone seeking to market  a paradigm-shifting device must be  prepared to work at the “micro” level, she emphasized. “commercialization is completely different in every market.”

Peter Vicars, President and CEO of VGo Communications, in Nashua,  NH,  emphasized the importance of focus in introducing a new product. His company has developed a “telepresence robot” that can moved around a space to provide  video-like audiovisual information  — by someone at a computer many miles away.  Vgo robots can be used for security, advertising and in homes and schools, Vicars said.

For example, a child with immune deficiency could not go to school, but by sending a robot in his place, he could observe the goings on and interact with students and classmates.

Robots are being  used by families to communicate with patients in nursing homes–and are also  used by health providers to monitor patients.  For example,  at a children’s hospital found that they had a 50% readmission rate–not because the doctors had done anything wrong but because parents tended to panic and bring their kids back to the hospital in case of the slightest worry.  To cut back on expensive readmissions,  one of the doctor now sends a Vgo robot home with every patient. He can then see what’s going on, thus making a virtual house call.

The possibilities seem endless, Vicars said, but it’s crucial to focus in order to determine “is there an opportunity and can you capitalize on it?”

The program was developed and moderated  by Tanya Kanigan, Founder of  Proof of Market,  which helps engineering driven companies identify and develop opportunities for their technologies and services in life science and healthcare markets.

—Anita M. Harris